Top challenges for marketers revealed

Published: April 28, 2016 by Guest Contributor

Experian’s 2016 Digital Marketer Report reveals the key issues impacting marketers today. 38% of marketers rank knowing customer needs, wants and attitudes as their top challenge.

Other key challenges include:

  • Increasing visibility over competitors (35%)
  • Staying ahead of new marketing trends (33%)
  • Integrating multiple marketing technologies and platforms (32%)
  • Making messages relevant/contextual (27%)

Companies can increase engagement by leveraging data and technology to understand customers and provide exceptional experiences through every channel, every time.

>> Download The 2016 Digital Marketer Report

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