Experian’s 2016 Digital Marketer Report reveals the key issues impacting marketers today. 38% of marketers rank knowing customer needs, wants and attitudes as their top challenge.
Other key challenges include:
- Increasing visibility over competitors (35%)
- Staying ahead of new marketing trends (33%)
- Integrating multiple marketing technologies and platforms (32%)
- Making messages relevant/contextual (27%)
Companies can increase engagement by leveraging data and technology to understand customers and provide exceptional experiences through every channel, every time.
