Financial Services

Financial services companies have long struggled to make inclusive decisions for small businesses and for low- and moderate-income consumers. One key reason: to make accurate predictions of the financial risks associated with those customers’ accounts requires lenders to rely on a wider variety of data than a credit score alone. To accurately assess risk, expanded Fair Credit Reporting Act regulated data is helpful – including rental data, trended data, enhanced public records, alternative financial services data and more. This expanded FCRA data is one key to financial inclusion. Without that data, lenders risk rejecting potentially profitable customers, including so-called credit invisibles and thin file consumers. In fact, The Federal Reserve, along with four important financial services regulators, highlighted the consumer benefits of alternative data in their December 2019 interagency statement. That statement also highlighted the increased importance of managing compliance when firms use alternative data in credit underwriting. With hundreds of data sources available to help with important tasks such as verifying identity, checking credit, and assessing the value of automotive and real-estate collateral, why have some lenders been slow to use the most appropriate data attributes when making credit decisions? One reason is a matter of IT Architecture; another is priorities. Changing a business process to take advantage of new data requirements can be prohibitively lengthy and costly – ­in terms of both analytical and IT resources. This is especially true for older systems—which were seldom adapted to use Application Programming Interfaces (APIs) supporting modern data structures such as JSON. Furthermore, data access to older systems can require specific types of system connectivity such as VPNs or leased lines. Latency is important in this type of application: some of these tasks have to be done instantly in a digital-first or digital-only lending environment. So is time to market: lenders deploying analytics processes cannot wait for overtaxed IT teams to complete lengthy projects. Lenders’ analytics and IT teams have long known they need to be more agile and efficient, faster to market, and increasingly secure. Their answer, largely, has been a slow but steady migration of their systems to the cloud. A 2019 McKinsey survey revealed that CIOs were modernizing their infrastructures primarily to achieve four goals: agility and time to market, quality and reliability, cost, and security. There are other benefits as well. But if the business case for a cloud strategy was somewhat clear to IT and analytics leaders, it became crystal clear to the rest of the business in 2020. As companies shifted to at-home work using cloud-based collaboration tools, especially videoconferencing services, most companies conquered what was perhaps the final barrier to entry—the fear that the issues of data privacy and security were somehow more insurmountable with virtual machines, containers, and microservices than with on-premise infrastructure. Last quarter, the leading cloud providers ­Amazon Web Services, Google Cloud Platform, and Microsoft Azure ­reported incredible annual revenue growth: 29%, 45%, and 48% respectively. COVID-19 has proven to be the catalyst that greatly sped up the transition to cloud technologies. The jump to the cloud means that lenders are suddenly more capable than ever at making analytically sound – and therefore more financially inclusive ­decisions. The key to analytical decision-making is to use the right data and to make the most appropriate calculations (called attributes) as part of a business strategy or a mathematical model. With Experian programs such as Attribute Toolbox now available in the cloud, calculating those all-important attributes is as simple for the IT department as coding an API call. Lenders will soon be able just as easily to retrieve and process raw data from over 100 data sources, to recognize their native formats and to extract the desired information quickly enough for real-time and batch decisioning. The pandemic has brought economic distress to millions of Americans—it is unlike anything in our lifetimes. The growth of cloud computing promises to enable these consumers to obtain additional products as well as more favorable pricing and terms. It’s ironic that COVID has accelerated the adoption of the very technologies that will expand access to credit for many people who cannot currently access it from mainstream financial firms. To learn more about our Attribute Toolbox, click here. Learn More

The global pandemic has created major shifts in the ways companies operate and innovate. For many organizations, a heavy reliance on cloud applications and cloud services has become the new normal, with cloud applications being praised as “an unsung hero” for accommodating a world in crisis, as stated in an article from the Channel Company. However, cloud computing isn’t just for consumers and employees working from home. In the last few years, cloud computing has changed the way organizations and businesses operate. Cloud-based solutions offer the flexibility, reduced operational costs and fast deployment that can transform the ways traditional companies operate. In fact, migrating services and software to the cloud has become one of the next steps to a successful digital transformation. What is cloud computing? Simply put – it’s the ability to run applications or software from remote servers, hosted by external providers, also known as infrastructure-as-a-service (IaaS). Data collected from cloud computing is stored online and is accessed via the Internet. According to a study by CommVault, more than 93% of business leaders say that they are moving at least some of their processes to the cloud, and a majority are already cloud-only or plan to completely migrate. In a recent Forrester blog titled ‘Troubled Times Test Traditional Tech Titans,’ Glenn O’Donnell, Vice President, Research Director at Forrester highlights that “as we saw in prior economic crises, the developments that carried business through the crisis remained in place. As many companies shift their infrastructure to cloud services through this pandemic, those migrated systems will almost certainly remain in the cloud.” In short, cloud computing is the new wave – now more than ever during a crisis. But what are the benefits of moving to the cloud? Flexibility Cloud computing offers the flexibility that companies need to adjust to fluctuating business environments. During periods of unexpected growth or slow growth, companies can expand to add or remove storage space, applications, or features and scale as needed. Businesses will only have to pay for the resources that they need. In a pandemic, having this flexibility and easy access is the key to adjusting to volatile market conditions. Reduced operational costs Companies (big or small) that want to reduce costs from running a data center will find that moving to the cloud is extremely cost-effective. Cloud computing eliminates the high cost of hardware, IT resources and maintaining internal and on-premise data systems. Cloud-based solutions can also help organizations modernize their IT infrastructures and automate their processes. By migrating to the cloud, companies will be able to save substantial capital costs and see a higher return on investment – while maintaining efficiency. Faster deployment With the cloud, companies get the ability to deploy and launch programs and applications quickly and seamlessly. Programs can be deployed in days as opposed to weeks – so that businesses can operate faster and more efficiently than ever. During a pandemic, faster deployment speeds can help organizations accommodate, make updates to software and pivot quickly to changing market conditions. Flexible, scalable, and cost-effective solutions will be the keys to thriving during and after a pandemic. That’s why we’ve enhanced a variety of our solutions to be cloud-based – to help your organization adapt to today’s changing customer needs. Solutions like our Attribute Toolbox are now officially on the cloud, to help your organizations make better, faster, and more effective decisions. Learn More

Intuitively we all know that people with higher credit risk scores tend to get more favorable loan terms. Since a higher credit risk score corresponds to lower chance of delinquency, a lender can grant: a higher credit line, a more favorable APR or a mix of those and other loan terms. Some people might wonder if there is a way to quantify the relationship between a credit risk score and the loan terms in a more mathematically rigorous way. For example, what is an appropriate credit limit for a given score band? Early in my career I worked a lot with mathematical optimization. This optimization used a software product called Marketswitch (later purchased by Experian). One caveat of optimization is in order to choose an optimal decision you must first simulate all possible decisions. Basically, one decision cannot be deemed better than another if the consequences of those decisions are unknown. So how does this relate to credit risk scores? Credit scores are designed to give lenders an overall view of a borrower’s credit worthiness. For example, a generic risk score might be calibrated to perform across: personal loans, credit cards, auto loans, real estate, etc. Per lending category, the developer of the credit risk score will provide an “odds chart;” that is, how many good outcomes can you expect per bad outcome. Here is an odds chart for VantageScore® 3 (overall - demi-decile). Score Range How Many Goods for 1 Bad 823-850 932.3 815-823 609.0 808-815 487.6 799-808 386.1 789-799 272.5 777-789 228.1 763-777 156.1 750-763 115.6 737-750 85.5 723-737 60.3 709-723 45.1 693-709 33.0 678-693 24.3 662-678 18.3 648-662 14.1 631-648 10.8 608-631 7.9 581-608 5.5 542-581 3.5 300-542 1.5 Per the above chart, there will be 932.3 good accounts for every one “bad” (delinquent) account in the score range of 823-850. Now, it’s a simple calculation to turn that into a bad rate (i.e. what percentage of accounts in this band will go bad). So, if there are 932.3 good accounts for every one bad account, we have (1 expected bad)/(1 expected bad + 932.3 expected good accounts) = 1/(1+932.3) = 0.1071%. So, in the credit risk band of 823-850 an account has a 0.1071% chance of going bad. It’s very simple to apply the same formula to the other risk bands as seen in the table below. Score Range How Many Goods for 1 Bad Bad Rate 823-850 932.3 0.1071% 815-823 609.0 0.1639% 808-815 487.6 0.2047% 799-808 386.1 0.2583% 789-799 272.5 0.3656% 777-789 228.1 0.4365% 763-777 156.1 0.6365% 750-763 115.6 0.8576% 737-750 85.5 1.1561% 723-737 60.3 1.6313% 709-723 45.1 2.1692% 693-709 33.0 2.9412% 678-693 24.3 3.9526% 662-678 18.3 5.1813% 648-662 14.1 6.6225% 631-648 10.8 8.4746% 608-631 7.9 11.2360% 581-608 5.5 15.3846% 542-581 3.5 22.2222% 300-542 1.5 40.0000%   Now that we have a bad percentage per risk score band, we can define dollars at risk per risk score band as: bad rate * loan amount = dollars at risk. For example, if the loan amount in the 823-850 band is set as $10,000 you would have 0.1071% * $10,000 = $10.71 at risk from a probability standpoint. So, to have constant dollars at risk, set credit limits per band so that in all cases there is $10.71 at risk per band as indicated below. Score Range How Many Goods for 1 Bad Bad Rate Loan Amount $ at Risk 823-850 932.3 0.1071%  $   10,000.00  $   10.71 815-823 609.0 0.1639%  $     6,535.95  $   10.71 808-815 487.6 0.2047%  $     5,235.19  $   10.71 799-808 386.1 0.2583%  $     4,147.65  $   10.71 789-799 272.5 0.3656%  $     2,930.46  $   10.71 777-789 228.1 0.4365%  $     2,454.73  $   10.71 763-777 156.1 0.6365%  $     1,683.27  $   10.71 750-763 115.6 0.8576%  $     1,249.33  $   10.71 737-750 85.5 1.1561%  $        926.82  $   10.71 723-737 60.3 1.6313%  $        656.81  $   10.71 709-723 45.1 2.1692%  $        493.95  $   10.71 693-709 33.0 2.9412%  $        364.30  $   10.71 678-693 24.3 3.9526%  $        271.08  $   10.71 662-678 18.3 5.1813%  $        206.79  $   10.71 648-662 14.1 6.6225%  $        161.79  $   10.71 631-648 10.8 8.4746%  $        126.43  $   10.71 608-631 7.9 11.2360%  $          95.36  $   10.71 581-608 5.5 15.3846%  $          69.65  $   10.71 542-581 3.5 22.2222%  $          48.22  $   10.71 300-542 1.5 40.0000%  $          26.79  $   10.71   In this manner, the output is now set credit limits per band so that we have achieved constant dollars at risk across bands. Now in practice it’s unlikely that a lender will grant $1,683.27 for the 763 to 777 credit score band but this exercise illustrates how the numbers are generated. More likely, a lender will use steps of $100 or something similar to make the credit limits seem more logical to borrowers. What I like about this constant dollars at risk approach is that we aren’t really favoring any particular credit score band. Credit limits are simply set in a manner that sets dollars at risk consistently across bands. One final thought on this: Actual observations of delinquencies (not just predicted by the scores odds table) could be gathered and used to generate a new odds tables per score band. From there, the new delinquency rate could be generated based on actuals. Though, if this is done, the duration of the sample must be long enough and comprehensive enough to include both good and bad observations so that the delinquency calculation is robust as small changes in observations can affect the final results. Since the real world does not always meet our expectations, it might also be necessary to “smooth” the odds-chart so that its looks appropriate.

Enterprise Security Magazine recently named Experian a Top 10 Fraud and Breach Protection Solutions Provider for 2020.   Accelerating trends in the digital economy--stemming from stay-at-home orders and rapid increases in e-commerce and government funding--have created an attractive environment for fraudsters. At the same time, there’s been an uptick in the amount of personally identifiable information (PII) available on the dark web. This combination makes innovative fraud and breach solutions more crucial than ever.   Enterprise Security Magazine met with Kathleen Peters, Experian’s Chief Innovation Officer, and Michael Bruemmer, Vice President of Global Data Breach and Consumer Protection, to discuss COVID-19 digital trends, the need for robust fraud protection, and how Experian’s end-to-end breach protection services help businesses protect consumers from fraud.   According to the magazine, “With Experian’s best in class analytics, clients can rapidly respond to ever-changing environments by utilizing offerings such as CrossCore® and Sure ProfileTM to identify and prevent fraud.”   In addition to our commitment to develop new products to combat the rising threat of fraud, Experian is focused on helping businesses minimize the consequences of a data breach. The magazine noted that, “To serve as a one-stop-shop for data breach protection, Experian offers a wide range of auxiliary services such as incident management, data breach notification, identity protection, and call center support.”   We are continuously working to create and integrate innovative and robust solutions to prevent and manage different types of data breaches and fraud. Read the full article Contact us

The shift created by the COVID-19 pandemic is still being realized. One thing that we know for sure is that North American consumers’ expectations continue to rise, with a focus on online security and their digital experience.   In mid-September of this year, Experian surveyed 3,000 consumers and 900 businesses worldwide—with 300 consumers and 90 businesses in the U.S.—to explore the shifts in consumer behavior and business strategy pre- and post-COVID-19.   More than half of consumers surveyed continue to expect more security steps when online, including more visible security measures in place on websites and more knowledge about how their data is being protected and stored. However, those same consumers aren’t willing to wait more than 60 seconds to complete an online transaction making it more important than ever to align your security and experience strategies.   While U.S. consumers are optimistic about the economy’s recovery, they are still dealing with financial challenges and their behaviors have changed. Future business plans should take into account consumers’:   High expectations of their online experience Increases in online spending Difficulty paying bills Reduction in discretionary spending   Moving forward, businesses are focusing on use of AI, online security, and digital engagement. They are emphasizing revenue generation while looking into the future of online security. Nearly 70% of businesses also plan to increase their fraud management budgets in the next 6 months.   Download the full North America Insights Report to get all of the insights into North American business and consumer needs and priorities and keep visiting the Insights blog in the coming weeks for a look at how trends have changed from early in the pandemic. North America Insights Report Global Insights Report

The financial services industry is not always synonymous with innovation and forward-thinking. While there are some exceptions with top-10 banks and some savvy regionals, as a whole, the sector tends to fall on the latter half of the diffusion of innovation curve, usually slotting in the late majority or laggard phase. Conversely, the opposite is true for fintechs who have been an enormously disruptive force of change in financial services over the past 10 years.   For many businesses, the pandemic has created uncertainty and an inability to conduct or generate business. However, the silver lining with COVID-19 might just be that it’s driving digital innovation across industries. Andreesen Horowitz, a venture capital firm, estimates businesses of all kinds are experiencing at least two years’ worth of digitization compressed into the last six months. And while they have been significantly impacted, for fintechs who were already pushing the envelope and challenging existing business models, COVID-19 suddenly accelerated financial services innovation into overdrive. Here are three challenges fintechs are answering in the wake of the COVID-19 health crisis. Digital Banking   The first lockdowns flipped the digital switch in financial services. Seemingly overnight, banking moved digital. In April, new mobile banking registrations increased 200%, while mobile banking traffic rose 85%. Likewise, Deloitte reported online banking activity has increased 35% since the pandemic started. Being mobile-first or digital-only has allowed many fintechs to win in offering presentment, activation, underwriting, and a contextual digital interface, all capabilities that will only become more relevant as the pandemic stretches on. At Square, direct deposit volumes grew by three times from March to April, up to $1.3 billion; Chime saw record signups. Continued social distancing will only serve to accelerate customers’ use of mobile and online platforms to manage their finances.  Contactless Payments  Similar to digital banking as a whole, the health crisis has accelerated the necessity for contactless payments. Whereas convenience and a seamless customer experience may have been drivers for payments innovation in the past, now, many customers may view it as a life or death health concern. Phones, wearables and even connected vehicles are empowering customers to participate in commerce while avoiding handling cash or coming in contact with an infected surface. Through their adoption of IOT-powered contactless payments, fintechs are accelerating this area of financial services to keep customers safe.  Financial Inclusion and Speeding Economic Relief  Any disaster disproportionally affects the underbanked and those living at the poverty line, and COVID-19 is no different. While it will undoubtedly contribute to an increase in unbanked households, the pandemic may also provide an opportunity to innovate through this problem. Financial inclusion was already a focus for many fintechs, who’ve made it their mission to bring equity by offering basic financial services in a transparent way. Unencumbered by legacy systems and business models, fintechs are well positioned to work across the financial ecosystem, from financial services, retail and government to efficiently and more quickly distribute benefits to at-risk groups and impacted businesses.   From their ability to quickly ingest new and novel data sources, to a focus on using a digital-first approach to delight customers, fintechs will continue to harness their strengths to disrupt financial services, even during the pandemic. How is your fintech driving innovation and customer experience during the health crisis?   Learn more

Synthetic identity fraud, otherwise known as SID fraud, is reportedly the fastest-growing type of financial crime. One reason for its rapid growth is the fact that it’s so hard to detect, and thus prevent. This allows the SIDs to embed within business portfolios, building up lines of credit to run up charges or take large loans before “busting out” or disappearing with the funds. In Experian’s recent perspective paper, Preventing synthetic identity fraud, we explore how SID differs from other types of fraud, and the unique steps required to prevent it. The paper also examines the financial risks of SID, including: $15,000 is the average charge-off balance per SID attack Up to 15% of credit card losses are due to SID 18% - the increase in global card losses every year since 2013 SID is unlike any other type of fraud and standard fraud protection isn’t sufficient. Download the paper to learn more about Experian’s new toolset in the fight against SID. Download the paper

The CU Times recently reported on a nationwide synthetic identity fraud ring impacting several major credit unions and banks. Investigators for the Federal and New York governments charged 13 people and three businesses in connection to the nationwide scheme. The members of the crime ring were able to fraudulently obtain more than $1 million in loans and credit cards from 10 credit unions and nine banks. Synthetic Identity Fraud Can’t Be Ignored Fraud was on an upward trend before the pandemic and does not show signs of slowing. Opportunistic criminals have taken advantage of the shift to digital interactions, loosening of some controls in online transactions, and the desire of financial institutions to maintain their portfolios – seeking new ways to perpetrate fraud. At the onset of the COVID-19 pandemic, many financial institutions shifted their attention from existing plans for the year. In some cases they deprioritized plans to review and revise their fraud prevention strategy. Over the last several months, the focus swung to moving processes online, maintaining portfolios, easing customer friction, and dealing with IT resource constraints. While these shifts made sense due to rapidly changing conditions, they may have created a more enticing environment for fraudsters. This recent synthetic identity fraud ring was in place long before COVID-19. That said, it still highlights the need to have a prevention and detection plan in place. Financial institutions want to maintain their portfolios and their customer or member experience. However, they can’t afford to table fraud plans in the meantime. “72% of FI executives surveyed believe synthetic identity fraud to be more challenging than identity theft. This is due to the fact that it is harder to detect—either crime rings nurture accounts for months or years before busting out with six-figure losses, or they are misconstrued as credit losses, and valuable agent time is spent trying to collect from someone who doesn’t exist,” says Julie Conroy, Research Director at Aite Group. Prevention and Detection Putting the fraud strategy discussion on hold—even in the short term—could open up a financial institution to potential risk at time when cost control and portfolio maintenance are watch words. Canny fraudsters are on the lookout for financial institutions with fewer protections. Waiting to implement or update a fraud strategy could open a business up to increased fraud losses. Now is the time to review your synthetic identity fraud prevention and detection strategies, and Experian can help. Our innovative new tool in the fight against synthetic identity fraud helps financial institutions stop fraudsters at the door. Learn more  

As industry experts are still unsure when the economy will fully recover, re-entry into marketing preapproved credit offers seems like a far-off proposal. However, several of the top credit card issuers are already mailing prescreen offers, with many other lenders following suit. When the time comes for organizations to resume, or even expand this type of targeting, odds are that the marketing budget will be tighter than in the past. To make the most of the limited available marketing spend, lenders will need to be more prescriptive with their selection process to increase response rates on fewer delivered offers. Choosing the best candidates to receive these offers, from a credit risk perspective, will be critical. With delinquencies being suppressed due to CARES Act reporting guidelines, identifying consumers with the ability to repay will require additional assessment of recent credit behavior metrics, such as actual payment amounts and balance migration. Along with the presence of explicit indicators of accommodated trades (trades affected by natural disaster, trades with a balance but no scheduled payment amount) on a prospect’s credit file, their recent trends in payments and balance shifts can be integral in determining whether a prospect has been adversely impacted by today’s economic environment. Once risk criteria have been developed using a mix of bureau scores (like the VantageScore® credit score), traditional credit attributes and trended attributes measuring recent activity, additional targeting will be critical for selecting a population that’s most likely to open the relevant trade type. For credit cards and personal installment loans, response performance can be greatly improved by aligning product offers with prospects based on their propensity to revolve, pay in full each month or consolidate balances. Additionally, the process to select final prospects should integrate a propensity to open/respond assessment for the specific offering. While many lenders have custom models developed on previous internal response performance, off-the-shelf propensity to open models are also available to provide an assessment of a prospect’s likelihood to open a particular type of trade in the coming months. These models can act as a fast-start for lenders that intend to develop internal custom models, but don’t have the response performance within a particular product/geography/risk profile. They are also commonly used as a long-term solution for lenders without an internal model development team or budget for an outsourced model. Prescreen selection best practices Identify geography and traditional credit risk assessment of the prospect universe. Overlay attributes measuring accommodated trades and recent payment/balance trends to identify prospects with indications of ability to pay. Segment the prospect universe by recent credit usage to determine products that would resonate. Make final selections using propensity to open model scores to increase response rates by only making offers to consumers who are likely looking for new credit offers. While the best practices listed above don’t represent a risk-free approach in these uncertain times, they do provide a framework for identifying prospects with mitigated repayment risk and insights into the appropriate credit offer to make and when to make it. Learn about in the market models Learn about trended attributes VantageScore® is a registered trademark of VantageScore Solutions, LLC.

Consumer behavior and payment trends are constantly evolving, particularly in a rapidly changing economic environment. Faced with changing demands, including an accelerated shift to digital communications, and new regulatory rules, debt collectors must adapt to advance in the new collections landscape. According to Experian research, as of August, the U.S. unemployment rate was at 8.4%, with numerous states still having employment declines over 10%. These triggers, along with other recent statistics, signal a greater likelihood of consumers falling delinquent on loans and credit card payments. The issue for debt collectors? Many debt collection departments and agencies are not equipped to properly handle the uptick in collection volumes. By refining your process and capabilities to meet today’s demands, you can increase the success rate of your debt collection efforts. Join Denise McKendall, Experian’s Director of Collection Solutions, and Craig Wilson, Senior Director of Decision Analytics, during our live webinar, "Adapting to the New Collections Landscape," on October 21 at 10:00 a.m. PT. Our expert speakers will provide a view of the current collections environment and share insights on how to best adapt. The agenda includes: Meeting today’s collections challenges A Look at the state of the market Devising strategies and solving collections problems across the debt lifecycle Register now

Profitability analysis is one of the most powerful analytics tools in business and strategy development. Yet it’s underrated, deemed too complicated and often ignored. A chief lending officer may state that the goal of strategy development is to increase approvals or to reduce losses. Each one of these goals has an impact generally inversely on each other. That impact may be consequential, and evaluating the effects requires deeper thought and discipline. I propose that the benefits of a profitability analysis in strategy development are worth the additional effort, time and cost. Profitability analysis provides a disciplined framework for making business decisions. For financial companies, a simple profit and loss (P&L) statement will identify interest income, subtract losses and arrive at a risk-adjusted yield. A more robust P&L statement will include interest expense, loss reserves, recovery, fees and other income, operating expenses, other cost per account, and net income. Whether simplified or fully loaded, a P&L analysis used in strategy development must provide a clear and informative representation of key performance metrics and risks. The most important benefit of a profitability analysis is its inherent ability to quantify the trade-offs between risk and rewards. In the P&L terminology, we mean the trade-off between expenses and revenue or losses and interest income. Understanding trade-offs allows companies to make informed decisions and explore serious alternatives. The net income is a concise and elegant metric that captures the impact of various and sometimes competing business objectives. Consider different divisions within a financial organization. Each division has its own specific and measurable objective. Marketing’s goal is to increase loan approvals while Risk is tasked with managing losses. Operations looks to improve efficiencies while IT aims to provide stable, reliable and accurate systems infrastructure. Legal and Compliance ensure regulatory compliance across the entire organization. Each division working to achieve its objectives creates externalities — each division’s actions may not fully incorporate costs imposed on other divisions. For example, targeting highly responsive consumers for a loan product achieves higher loan approvals and may in turn lead to higher credit risk losses. A P&L analysis imposes the discipline for each division to internalize costs and lead to a favorable and efficient outcome for the organization. The challenge with profitability analysis in strategy development is how to develop a good P&L statement. We look to historical data to define assumptions and calibrate inputs to the P&L. There will be uncertainty and concerns regarding the reliability and quality of such data. Organizations don’t regularly conduct test and control experiments or champion and challenger strategies that provide actual performance information on specific areas of studies. Though imperfect, historical data provides a starting foundation for profitability analysis. We augment historical data with predictive credit attributes, industry experience and understanding consumer behavior and incentives. For example, to estimate interest income we may utilize estimated interest rates combined with balance propensity behavior, such as a balance revolver or transactor. To estimate losses on declined population that may be considered for approval, we infer on-us performance using off-us performance with other lenders. Defining assumptions is tedious, hard work and full of uncertainty. This exercise once again imposes the discipline required of organizations to know in detail the characteristics of their products and businesses that make them relevant to consumers. We generate P&L simulations using a set of assumptions, acknowledge the data limitations and evaluate recommendations. A profitability analysis is useful in both times of economic expansion and contraction. A P&L analysis is valuable when evaluating strategies across the customer life cycle. Remember, we live in a world of trade-offs and choices are inevitable. In the prospecting and acquisition life cycle, a P&L analysis provides insights on approval expansion and the consequences of higher credit losses. Alternatively, tighter lending criteria will have a direct impact on balance growth and interest income with lower losses. In account management, a P&L analysis provides estimates on expanded account authorization limits and the effect on activation and usage. In collections, a P&L analysis provides valuation on recoveries and operational costs. These various assessments are quantified in the P&L and allows the organization to identify other mechanisms such as marketing campaigns, customer services or technology investments in support of the organization’s goals and mission. Organizations face a full spectrum of opportunities and risks. We propose a profitability analysis to evaluate business trade-offs, navigate the marketplace, and continue to provide relevant financial products and services to consumers and businesses. Learn more

Big data is bringing changes to the way credit scores are reported and making it easier for lenders to find creditworthy consumers, and for consumers to qualify for the financing they need. Since last year’s annual report, alternative credit data1 has continued to gain in popularity. In Experian’s latest 2020 State of Alternative Credit Data report, we take a closer look at why alternative credit data is supplemental and essential to consumer lending and how it’s being adopted by both consumers and financial institutions. While the topic of alternative credit data has become more well known, its capabilities and benefits are still not widely discussed. For instance, did you know that … 89% of lenders agree that alternative credit data allows them to extend credit to more consumers. 96% of lenders agree that in times of economic stress, alternative credit data allows them to more closely evaluate consumer’s creditworthiness and reduce their credit risk exposure. 3 out of 4 consumers believe they are a better borrower than their credit score represents. Not only do consumers believe they’re more financially astute than their credit score depicts – but they’re happy to prove it, with 80% saying they would share various types of financial information with lenders if it meant increased chances for approval or improved interest rates. This year’s report provides a deeper look into lenders’ and consumers’ perceptions of alternative credit data, as well as an overview of the regulatory landscape and how alternative credit data is being used across the lending marketplace. Lenders who incorporate alternative credit data and machine learning techniques into their current processes can harness the data to unlock their portfolio’s growth potential, make smarter lending decisions and mitigate risk. Learn more in the 2020 State of Alternative Credit Data white paper. Download now

Changing consumer behaviors caused by the COVID-19 pandemic have made it difficult for businesses to make good lending decisions. Maintaining a consistent lending portfolio and differentiating good customers who are facing financial struggles from bad actors with criminal intent is getting more difficult, highlighting the need for effective decisioning tools. As part of our ongoing Q&A perspective series, Jim Bander, Experian’s Market Lead, Analytics and Optimization, discusses the importance of automated decisions in today’s uncertain lending environment. Check out what he had to say: Q: What trends and challenges have emerged in the decisioning space since March? JB: In the age of COVID-19, many businesses are facing several challenges simultaneously. First, customers have moved online, and there is a critical need to provide a seamless digital-first experience. Second, there are operational challenges as employees have moved to work from home; IT departments in particular have to place increase priority on agility, security, and cost-control. Note that all of these priorities are well-served by a cloud-first approach to decisioning. Third, the pandemic has led to changes in customer behavior and credit reporting practices. Q: Are automated decisioning tools still effective, given the changes in consumer behaviors and spending? JB: Many businesses are finding automated decisioning tools more important than ever. For example, there are up-sell and cross-sell opportunities when an at-home bank employee speaks with a customer over the phone that simply were not happening in the branch environment. Automated prequalification and instant credit decisions empower these employees to meet consumer needs. Some financial institutions are ready to attract new customers but they have tight marketing budgets. They can make the most of their budget by combining predictive models with automated prescreen decisioning to provide the right customers with the right offers. And, of course, decisioning is a key part of a debt management strategy. As consumers show signs of distress and become delinquent on some of their accounts, lenders need data-driven decisioning systems to treat those customers fairly and effectively. Q: How does automated decisioning differentiate customers who may have missed a payment due to COVID-19 from those with a history of missed payments? JB: Using a variety of credit attributes in an automated decision is the key to understanding a consumer’s financial situation. We have been helping businesses understand that during a downturn, it is important for a decisioning system to look at a consumer through several different lenses to identify financially stressed consumers with early-warning indicators, respond quickly to change, predict future customer behavior, and deliver the best treatment at the right time based on customer specific situations or behaviors.  In addition to traditional credit attributes that reflect a consumer’s credit behavior at a single point in time, trended attributes can highlight changes in a consumer’s behavior. Furthermore, Experian was the first lender to release new attributes specifically created to address new challenges that have arisen since the onset of COVID. These attributes help lenders gain a broader view of each consumer in the current environment to better support them. For example, lenders can use decisioning to proactively identify consumers who may need assistance. Q: What should financial institutions do next? JB: Financial institutions have rarely faced so much uncertainty, but they are generally rising to the occasion. Some had already adopted the CECL accounting standard, and all financial institutions were planning for it. That regulation has encouraged them to set aside loss reserves so they will be in better financial shape during and after the COVID-19 Recession than they were during the Great Recession. The best lenders are making smart investments now—in cloud technology, automated decisioning, and even Ethical and Explainable Artificial Intelligence—that will allow them to survive the COVID Recession and to be even more competitive during an eventual recovery. Financial institutions should also look for tools like Experian’s In the Market Model and Trended 3D Attributes to maximize efficiency and decisioning tactics – helping good customers remain that way while protecting the bottom line. In the Market Models Trended 3D Attributes  About our Expert: [avatar user="jim.bander" /] Jim Bander, PhD, Market Lead, Analytics and Optimization, Experian Decision Analytics Jim joined Experian in April 2018 and is responsible for solutions and value propositions applying analytics for financial institutions and other Experian business-to-business clients throughout North America. He has over 20 years of analytics, software, engineering and risk management experience across a variety of industries and disciplines. Jim has applied decision science to many industries, including banking, transportation and the public sector.

This is the fourth in a series of blog posts highlighting optimization, artificial intelligence, predictive analytics, and decisioning for lending operations in times of extreme uncertainty. The first post dealt with optimization under uncertainty, the second with predicting consumer payment behavior, and the third with validating consumer credit scores. This post describes some specific Experian solutions that are especially timely for lenders strategizing their response to the COVID Recession. Will the US economy recover from the pandemic recession?  Certainly yes. When will the economy recover? There is a lot more uncertainty around that question. Many people are encouraged by positive indicators, such as the initial rebound of the stock market, a return of many of the jobs lost at the beginning of the pandemic, and a significant increase in housing starts. August’s retail spending and homebuilder confidence are very encouraging economic indicators. Other experts doubt that the “V-shaped” recovery can survive flare-ups of the virus in various parts of the US and the world, and are calling for a “W-shaped” recovery.  Employment indicators are alarming: many people remain out of work, some job losses are permanent, and there are more initial jobless claims each week now than at the height of the Great Recession. Serious hurdles to economic recovery may remain until a vaccine is widely available: childcare, urban transportation, and global trade, for example. I’m encouraged by the resilience of many of our country’s consumer lenders. They are generally responding well to these challenges. If past recessions are a guide, some lenders will not survive these turbulent times. This time, many lenders—whether or not they have already adopted the CECL accounting standards—have been increasing allowances for their anticipated credit losses. At least one rating agency believes major banks are prepared to absorb those losses from earnings.  The lenders who are most prepared for the eventual recovery will be those that make good decisions during these volatile times and take action to put themselves in the best position in anticipation of the recovery that will certainly follow. The best lenders are making smart investments now to be prepared to capitalize on future opportunities. Experian’s analytics and consulting experts are continuously improving our suite of solutions that help consumer lenders and others assess consumer behavior and respond quickly to the rapidly fluctuating market conditions as well as changing regulations and credit reporting practices. Our newly announced Economic Response and Recovery Suite includes the ABCD’s that lenders need to be resilient and competitive now and to prepare to thrive during the eventual recovery: A – Analytics. As I’ve written about in prior blog posts, data is a prerequisite to making good business decisions, but data alone is not enough. To make wise, insightful decisions, lenders need to use the most appropriate analytical techniques, whether that means more meaningful attributes, more predictive and compliant credit scores, more accurate and defensible loss forecasting solutions, or optimization systems that help develop strategies in a world where budgets, regulations, and other constraints are changing. For example, Experian has released a set of Spotlight 2020 Attributes that help consumer lenders create a positive experience for customers who have received an accommodation during the pandemic. In many cases motivated by the new race to improve customer experience online, and in other cases as a reaction to new and creative fraud schemes, some clients are using this period as an opportunity to explore or deploy ethical and explainable Artificial Intelligence. B – Business Intelligence. Credit bureaus like Experian are uniquely situated to understand the impact of the COVID recession on America’s consumers. With impact reports, dashboards, and custom business intelligence solutions, lenders are working during the recession to gain an even better understanding of their current and prospective customers. We’re helping many of them to proactively help consumers when they need it most. For example, lenders have turned to us to understand their customer’s payment hierarchy—which bills they pay first when times are tough. Our free COVID-19 US Business Risk Index helps make lending options available to the businesses who need them most. And we’ve armed lenders with recommendations for which of our pre-existing attributes and scores are most helpful during trying times. Additional reporting tools such as the Auto Market Tracker, Ascend Market Insights Dashboard, and the weekly economic update video provide businesses with information on new market trends—information that helps them respond during the recession and promises to help them grow during the eventual recovery. C – Consulting. It’s good to turn data into information and information into insight, but how do these lenders incorporate these insights in their business strategies? Lenders and other businesses have been turning to Experian’s analytics and Advisory services consultants to unlock the information hidden in credit and other data sources—finding ways to make their business processes more efficient and more effective while developing quick response plans and more long-term recovery strategies. D – Delivery.  Decision science is the practice of using advanced analytics, artificial intelligence, and other techniques to determine the best decision based on available data and resources. But putting those decisions into action can be a challenge. (Organizations like IBM and Gartner estimate that a great majority of data science projects are never put into production.) Experian technologies—from our analytics platform to our attribute integration and decision management solutions ensure that data-driven decisions can be quickly implemented to make a real difference. Treating each customer optimally has a number of benefits—whether you are trying to responsibly grow your portfolio, reduce credit losses and allowances, control servicing costs, or simply staying in compliance during dynamic times. In the age of COVID, IT departments have placed increased priority on agility, security, customer experience, and cost control, and appreciate cloud-first approach to deploying analytics. It’s too early to know how long this period of extreme uncertainty will last. But one thing is certain: it will come to an end, and the economy will recover someday. I predict that many of the companies that make the best use of data now will be the ones who do the best during the recovery. To hear more ways your organization can navigate this downturn and the recovery to follow, please watch our on-demand webinar and check out our Economic Response and Recovery Suite. Watch the Webinar

Since the start of the COVID-19 health crisis, gross domestic product (GDP) has continued to fall in the U.S. In fact, the GDP collapsed at a 32.9% annualized rate last quarter, which is the deepest decline since 1947. But as some states throughout the U.S. begin to relax their stay-at-home orders and start to reopen businesses, economists are taking note of how this will affect the nation’s recovery as a whole. When it comes to tracking the nation’s economic recovery, economists and policymakers need to account for all of the factors that will influence the outcome. This includes tracking the performance of individual states and understanding each state’s trajectory and recovery prospects. There are many factors that will impact each state’s trajectory for recovery. One example, in particular, can be seen in a state’s preparedness level and rainy day fund that’s set aside for emergencies. At the onset of the pandemic, many states were unprepared for the financial crisis. The Government Finance Officers Association recommends that states set aside at least two months of operating expenses in their rainy day funds – or roughly 16% of their general fund. However, although some states had set aside some budget to prepare for a recession, it was simply not enough. Only a few states were able to fulfill this requirement. Other factors that will impact each state’s recovery include: the efficiency of its unemployment program, state lockdown measures, and the concentration of jobs in vulnerable industries. Our new white paper, featuring key insights from Joseph Mayans, Principal Economist with Advantage Economics, provides a deep dive on: The economic landscape at the onset of the pandemic Statewide discrepancies for unemployment programs, lockdown measures, and labor markets Underlying factors that determine a state’s recovery prospects Why tracking state-level economies is critical for national recovery Listen in as he describes the importance of having a different perspective when tracking the national economy and download the white paper for greater insights. Download White Paper Now