All posts by Trish Radaj
Lemon vehicle history is a serious issue that can have a significant impact on the automotive industry. Buying a vehicle that is branded as...
Experian Automotive has updated our Electric Vehicles 2022 Year-in-Review Infographic Report with new 2023 Half-Year insights. In the previous report, we shared that over...
The 2023 hurricane season is upon us. This year, over 21 named storms were predicted for this year, and we have already seen storms...
We already know over 286 million cars and light-duty trucks are in operation in the United States and that 4 out of 10 of...
A funnel describes marketing and sales opportunities because it is the widest at the top and narrowest at the bottom. This is an accurate...
Dealers are always looking for reasons to connect with consumers. From back-to-school or graduation specials to holiday offers, dealers leverage seasonal and routine aspects...
Experian Automotive has just released electric vehicle data insights in our 2022 Electric Vehicle Year In Review...
In our continued efforts to make vehicle information and insights quick and easy to read for auto dealers, we’ve redesigned our AutoCheck vehicle history...
In the last decade, electric vehicle registrations have increased by 3,600%, and the demand for alternative fuel vehicles continues to soar. Manufacturers are rapidly...
Strategic automotive marketing and measurement are getting more complicated with the increase in consumer channels and devices. This makes it harder for marketers to...
In honor of all the marketers who frantically created and activated audiences for Cyber Five sales (Thanksgiving Day through Cyber Monday), this blog announcing...
When your marketing strategies don’t go as planned, don’t you wish you could have taken a “mulligan?” In today’s marketing world, it’s normal and...
Did you know that GenX had the most Hybrid owners migrate to Electric Vehicles in 2021? And believe it or not, the next group...
The AutoCheck FREE Flood Risk Check site has been updated with data from Kentucky, Colorado, Texas, and Missouri floods New cars continue to be...
To help your marketing dollars go further in 2022, developing multichannel strategies that more efficiently incorporate both traditional and online consumer audiences is key...