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What Reduced Leasing Might Mean for the Auto Industry

Published: December 17, 2020 by Melinda Zabritski

Senior woman looking inside car in showroom

As we near the beginning of 2021, industry pundits and analysts are keen to assess the impact of COVID-19, but it may take some time for the full picture to unfold. We’ve seen the market shift and evolve over the past few months, and one of the more notable shifts has been the reduction in leasing.

The percentage of new leased vehicles has hovered around 30% since 2015 but has declined considerably since the pandemic. According to Experian’s Q3 2020 State of the Automotive Finance Market report, 26.20% of all new vehicles are leased compared to 30.27% last year. And it’s important to note, the drop in leasing can be seen across all borrower types.

Near prime consumers saw the largest decrease in leasing, dropping from 30.79% last year to 27.17% in Q3 2020. Meanwhile, the percentage of prime-plus consumers opting to lease, declined 3.28 percentage points to 31.54%.

It begs the question, what does this mean for the automotive industry down the road?

What’s Driving the Reduction?

To understand the potential long-term impacts, we first need to take a look at the causes for reduction. At the onset of the pandemic, factories were forced to shut down, resulting in inventory shortages. In addition, amid business restrictions and stay-at-home orders, some consumers chose to extend their leases rather than trade in for a new one. This was most apparent in April, May and June, when leasing hovered between 23.3% and 24%; it has since picked up as business restrictions have eased in some areas.

Impacts on Used Inventory

With inventory shortages already hampering the new vehicle market, an extended reduction in leasing could have implications on used vehicle inventory. Fewer leased vehicles traded in means fewer vehicles (and more importantly, fewer late model vehicles) making their way back to dealer lots. Depending on how quickly leasing can recover, the impact of on used vehicle inventory could reverberate for some time.

Fortunately, we’ve seen leasing trend upwards. Looking back to Q1 2020, leasing made up 30.19% of all new vehicles financed, but dropped to 25.81% in Q2 when the brunt of COVID-19 was felt by the industry. That percentage has trickled back up to 26.20% in Q3 2020. We don’t know what the future holds, but if this trend continues, we could potentially see leasing return to an expected rate.

COVID-19 has completely changed our expectations for this year, however, we have begun seeing the industry rebound. While it’s difficult to know for certain what the automotive industry will look like in the next few years, staying close to the trends will help the industry adapt to the changes and navigate the next few months and beyond.

To view the full Q3 2020 State of the Automotive Finance Market report, click here.

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In an ever-evolving automotive landscape, where shifting consumer behavior meets fluctuating market dynamics, Experian’s State of the Automotive Finance Market Report: Q2 2025 delivers key insights into how both consumers and professionals are adapting to the changes. This quarter’s report revealed a sharp increase in vehicle refinancing—up nearly 70% from Q2 2024—as consumers capitalized on the more stable rate environment. In fact, after refinancing, the average interest rate went from 10.45% to 8.45%. That shift resulted in their monthly payment dropping by an average of $71. Interestingly, credit unions played a significant role in the refinance surge, increasing their market share from 63.22% last year to 68.33% this quarter, and borrowers who refinanced through credit unions saw their monthly payments decrease by $87 on average. Banks saw a slight dip in their share of the refinancing market year-over-year, going from 22.71% to 21.45%, and borrowers who refinanced through them saved an average of $46 a month. New leaders emerge as the lender market share continues to evolve Taking a deeper dive into the automotive finance market share, banks reclaimed their leading position for total vehicle financing, rising to 27.50% in Q2 2025, from 24.50% in Q2 2024. Meanwhile, captives declined from 30.17% to 26.63% year-over-year, and credit unions slightly increased from 20.35% to 21.04% during the same period. For new vehicles, captives continued to lead at 52.39% this quarter, though it was a drop from 60.74% last year. On the other hand, banks grew from 21.12% to 25.91% and credit unions went from 9.99% to 12.24% in the same time frame. On the used side, banks edged ahead, increasing their share to 28.59% in Q2 2025, from 26.80% last year. Credit unions saw slight growth from 27.59% to 27.63%, while captives declined from 7.83% to 6.40% year-over-year. As affordability remains a key priority, consumers seem to be exploring financing options that offer more favorable terms. While Experian Automotive’s report continues to illustrate the evolving dynamics, these data-driven insights can empower both consumers and industry professionals to make smarter financial decisions. To learn more about automotive finance trends, view the full State of the Automotive Finance Market Report: Q2 2025 presentation on demand.

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Understanding generational trends and preferences is more crucial than ever, especially for the financial services industry.

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Without data, anticipating buyer behavior in the months ahead can be challenging. While some OEMs had record sales¹ this spring, it remains critical to identify who’s in the market—whether to purchase or service their vehicle. With tax refund season in the rearview mirror and summer promotions approaching, consumers may be weighing their next move. Some could have “one foot in the showroom door” while others are waiting to see which dealer delivers the most compelling offer. Meanwhile, 41% of drivers choosing to keep their vehicles longer² are likely focused on maintaining them. So how can you best position yourself?  Explore These 3 Strategic Moves to Navigate This Summer:  Firm up your Service Marketing Plan: With summer road trips on the horizon, your customers may be in the market for services like A/C repair, wheel alignment, tire rotation, engine cooling, oil changes, multi-point inspections, and more. Discover who’s most likely to need service in the next 30–60 days with Experian Automotive’s AutoAudiences. Understand Customers’ Communication Preference: To effectively target your audience, start by understanding how they would prefer to communicate. As Car Dealership Guy puts it, “The shift in consumer preferences is undeniable and generational.”³ Experian Automotive’s Product Management Director, Kirsten Von Busch echoes this, adding, “Understanding generational differences is crucial to developing effective marketing strategies that resonate with each group’s unique preferences”. Experian’s Automotive Consumer Insights support this approach with data-driven messaging and communication channel recommendations.  Focus on Growing Market Share with Mid-Year Auto Trends: Two purchase types that are trending in the beginning half of the year include Leasing⁴ and Trade-In. Whether you have EVs or AWD vehicles on your lot, consider (A)ll (W)eather (D)eals that can (1) Supersede those in your backyard as part of your Conquest strategy and (2) Build upon your “Why Buy” dealer loyalty.  Experian Marketing Engine powers automotive marketing by helping automotive marketers identify the right audience, uncover the most appropriate communication channels, develop messages that resonate and measure the effectiveness of their marketing activities. Timing is everything, so start Targeting and Conquesting in your Market today!  Sources:  http://www.autonews.com/retail/sales/an-april-us-sales-2025-0501/  https://news.dealershipguy.com/p/3-real-time-shifts-in-car-buying-behavior-post-tariff-announcements-2025-05-01  https://news.dealershipguy.com/p/dealers-are-saving-thousands-in-labor-in-fixed-ops-2025-05-30 https://www.experian.com/blogs/insights/auto-the-current-state-of-ev-financing-why-more-consumers-are-choosing-leasing/

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