State of Credit 2019: Rounding Out the Decade

by Stefani Wendel 4 min read December 19, 2019

As consumers prepare for the next decade, we look at how we’re rounding out this year. The results? The average American credit score is 682, an eight-year high.

Experian released the 10th annual state of credit report, which provides a comprehensive look at the credit performance of consumers across America by highlighting consumer credit scores and borrowing behaviors.

And while the data is spliced to show men vs. women, as well as provides commentary at the state and generational level, the overarching trend is up. Even with the next anticipated economic correction often top of mind for financial institutions, businesses and consumers alike, 2019 was a year marked by more access, more spending and decreasing delinquencies. Things are looking up.

“We are seeing a promising trend in terms of how Americans are managing their credit as we head into a new decade with average credit scores increasing two points since 2018 to 682 – the highest we’ve seen since 2011,” said Shannon Lois, Senior Vice President and Head of EAS, Analytics, Consulting & Operations for Experian Decision Analytics. “Average credit card balances and debt are up year over year, yet utilization rates remain consistent at 30 percent, indicating consumers are using credit as a financial tool and managing their debts responsibly.”

Highlights of Experian’s State of Credit report:

3-year comparison 2017 2018 2019  
Average number of credit cards 3.06 3.04 3.07
Average credit card balances $6,354 $6,506 $6,629
Average number of retail credit cards 2.48 2.59 2.51
Average retail credit card balances $1,841 $1,901 $1,942
Average VantageScore® credit score[1, 2] 675 680 682
Average revolving utilization 30% 30% 30%
Average nonmortgage debt[3] $24,706 $25,104 $25,386
Average mortgage debt $201,811 $208,180 $231,599
Average 30 days past due delinquency rates 4.0% 3.9% 3.9%
Average 60 days past due delinquency rates 1.9% 1.9% 1.9%
Average 90+ days past due delinquency rates 7.3% 6.7% 6.8%

In the scope of the credit score battle of the sexes, women have a four-point lead over men with an average credit score of 686 compared to 682. Their lead is a continued trend since 2017 where they’ve bested their male counterparts. According to the report, while men carry more non-mortgage and mortgage debt than women, women have more credit cards and retail cards (albeit they carry lower balances).

Generationally, Generations X, Y and Z tend to carry more debt, including mortgage, non-mortgage, credit card and retail card, than older generations with higher delinquency and utilization rates.

Segmented by state and gender, Minnesota had the highest credit scores for both men and women, while Mississippi was the state with the lowest average credit score for females and Louisiana was the lowest average credit score state for males.

As we round out the decade and head full-force into 2020, we can reflect on the changes in the past year alone that are helping consumers improve their financial health. Just to name a few:

  • Experian launched Experian BoostTM in March, allowing millions of consumers to add positive payment history directly to their credit file for an opportunity to instantly increase their credit score. Since then, there has been over 13 million points boosted across America.
  • Experian LiftTM was launched in November, designed to help credit invisible and thin-file consumers gain access to fair and affordable credit.
  • Long-standing commitments to consumer education, including the Ask Experian Blog and volunteer work by Experian’s Education Ambassadors, continue to offer assistance to the community and help consumers better understand their financial actions.

From what we can tell, this is just the beginning.

“Understanding the factors that influence their overall credit profile can help consumers improve and maintain their financial health,” said Rod Griffin, Experian’s director of consumer education and awareness. “Credit can be used as a financial tool. Through this report, we hope to provide insights that will help consumers make more informed decisions about credit use as we prepare to head into a new decade.”

Learn more

1 VantageScore® is a registered trademark of VantageScore Solutions, LLC.

2 VantageScore® credit score range is 300 to 850.

3 Average debt for this study includes all credit cards, auto loans and personal loans/student loans.

Related Posts

Why Innovation Matters for Members First Credit Union

Learn how Members First Credit Union uses innovation and data-driven insights to better serve members and expand financial opportunity.

July 24, 2026 by Scarlet Nickel
Ask the Expert: Unlocking the ROI of alternative data with Natasha Madan and Julius Heim

A visibility gap lenders can't afford to ignore Alternative data is often associated with thin-file or credit invisible consumers. But its value extends far beyond those segments. Experian's Clarity Services database includes approximately one in five credit-active consumers, including one in four consumers with prime-and-above credit profiles. That means lenders may be missing important signals, not only for emerging borrowers, but also for applicants who appear well qualified using traditional bureau data alone. Consider two consumers with the same credit score. Based on traditional credit data, they may appear equally creditworthy. But when Clarity data is added, one consumer may demonstrate stable repayment behavior while another shows recent defaults on alternative finance products. The credit score hasn't changed, but the decisioning context has. That's where alternative data creates value: helping lenders distinguish between consumers who look similar on paper but represent very different levels of risk and opportunity. In this Ask the Expert session, Experian’s Julius Heim, Vice President of Analytics Product Build, Innovation and Scores, and Natasha Madan, Senior Director, Analytics Consulting, explain how different alternative data assets solve different business challenges and why the greatest return comes from using them together throughout the credit lifecycle. What that visibility gap is really costing lenders Better visibility matters because every lending decision carries consequences. Without alternative data, lenders may approve applicants whose repayment behavior suggests elevated risk but isn't reflected in a traditional credit file. Without cash flow insights, they may decline consumers who appear thin file on bureau data despite demonstrating strong income and responsible financial management. The result is a two-sided cost: avoidable bad debt on one side and missed growth opportunities on the other. But ROI extends beyond approvals alone. It also appears through stronger marketing strategies, improved conversion, reduced friction and more precise risk segmentation throughout the lending lifecycle. "ROI can mean many things ... marketing to the right people, achieving better approval rates, reducing risk, getting less friction and overall profitability."Julius Heim, Vice President of Analytics Product Build, Innovation and Scores Where alternative data creates ROI Improve approval strategies Use additional consumer signals to recover creditworthy applicants while avoiding unnecessary declines. Reduce portfolio risk Identify elevated repayment risk earlier through enhanced visibility beyond traditional bureau data. Improve portfolio performance Increase conversion, reduce friction and strengthen profitability across the credit lifecycle. Different data. Different jobs. Not all alternative data solves the same problem. Clarity Services can help lenders strengthen decisions early in the customer journey. It provides additional visibility during prospecting and acquisition, helping identify potential risk before an application moves through the underwriting process. Cash flow insights can provide value in a different way. When traditional credit information offers part of the picture, consumer-permissioned cash flow data can provide greater insight into income, spending patterns and financial capacity. That makes it especially valuable as a second look during underwriting. Together, these complementary data assets help lenders improve decisioning throughout the credit lifecycle. They can support acquisition, underwriting, account management and collections while building on the trusted foundation of traditional bureau data. Research also continues to demonstrate measurable lift when cash flow insights are combined with traditional credit information. "I recently did a study with a client where we actually saw a 20% lift in KS [Kolmogorov-Smirnov] above and beyond credit bureau data. Again, the bureau data itself was very predictive. But even from the cash flow data, we still got a 20% lift, which is an amazing stat." Julius Heim, Vice President of Analytics Product Build, Innovation and Scores The greatest value comes from using these data sources together for a more holistic consumer view. Start with proof, then build Adopting alternative data doesn't have to begin with a large transformation. A practical first step is a data study. By comparing current decision strategies with enhanced data, lenders can identify where additional visibility creates measurable lift within their own portfolios. This approach allows institutions to validate results before making broader operational changes. Every lender has different workflows, technology environments and business priorities. A flexible implementation strategy helps organizations incorporate new data in ways that support existing processes rather than disrupting them. Three ways to get started Run a data study Benchmark current decision strategies and quantify potential lift. Start simple Begin with targeted data attributes or proven scores before expanding to more advanced use cases. Build with confidence Scale implementation based on measured business outcomes and organizational priorities. This approach allows lenders to validate results, build confidence and expand their strategy over time. Explore alternative data with a trusted partner Every lending decision benefits from better consumer insight. Experian helps lenders combine trusted credit data with alternative data, cash flow insights and advanced analytics to strengthen decisioning, improve portfolio performance and uncover new opportunities for growth. Whether you're evaluating alternative data for the first time or expanding an existing strategy, Experian can help you identify where additional consumer insight can create measurable business value. Learn more Contact us About our experts Julius Heim Vice President of Analytics Product Build, Innovation and Scores, Experian Julius Heim works at the intersection of financial services, analytics and innovation. He focuses on leveraging data to drive smarter decision-making and support more inclusive financial ecosystems. Julius brings a practical perspective on how organizations can translate insights into real-world impact, with particular interest in emerging trends across fintech, credit, and the use of alternative data, such as cash-flow data, across the credit lifecycle. Previously, he served as Head of Analytics on the lender side and held roles in insurance analytics earlier in his career. Natasha Madan Senior Director, Analytics Consulting, Experian Natasha Madan partners with lenders to drive smarter, data-driven credit and risk decisions. She specializes in leveraging alternative data and advanced analytics to help organizations improve portfolio performance, optimize customer acquisition, and expand responsible access to credit. During her 15 years at Experian, Natasha has held leadership roles spanning data analytics, product analytics and consulting, giving her a broad perspective of how data can be leverage to solve complex business challenges. She has worked with a diverse range of lenders – including banks, credit unions, fintechs and specialty finance companies to develop analytics strategies that optimize customer acquisition, underwriting and portfolio management. Natasha is passionate about helping organizations unlock the full potential of data to improve both business outcomes and consumer financial inclusion.

July 24, 2026 by Julie.JLee@experian.com
Advancing Homeownership Through Partnership 

Learn how HomeFree-USA and Experian partner to expand financial education, strengthen communities and help consumers achieve homeownership.

July 22, 2026 by Scarlet Nickel