As we kick off the holiday shopping season, let’s look at the increasingly popular smart voice/artificial intelligent assistant. Here are some insights from a recent Experian survey on how consumers are using one such device:
- 9% use their Amazon Echo in the kitchen and 33.5% in the living room.
- Echo users are overwhelmingly satisfied with Alexa’s voice recognition interface — with 39% planning to use it more frequently.
- Top tasks asked of Alexa are set a timer, play a song, read the news, set an alarm, check the time and tell a joke.
Devices that use voice and messaging can significantly increase the accessibilities and usability of applications for consumers. Do you have the right strategy in place to support these new technologies?