Experian Marketing Solutions Audience IQ Privacy Policy

Updated: January 30, 2018

This Privacy Policy describes how Experian Marketing Solutions, LLC (“Experian,” “we,” “us,” “our”) Audience IQSM products and services (“Audience IQ”) collect, use, and share data. This policy does not apply to any other products or services within the Experian family of companies.

Collection of Personal Information
We receive personal information from partners or customers that use or access Audience IQ. Experian may supplement the information it receives from its customers or partners with additional information about you, including, but not limited to:

  • Demographic information such as gender, estimated age, volunteered or inferred geographic location, and your estimated purchase ability
  • Summarized census information and other publicly available information such as estimated education level, homeownership status, and estimated occupation type
  • Proprietary customer information including past purchases or status that may be used on behalf of the holder of the customer relationship

Before using this information for Audience IQ, we perform a proprietary process to associate this data with unique alphanumeric identifiers that are used for consumer segmentation purposes, and discard personal information.

Collection of Online Usage Information
We also collect online usage data from publishers, customers, and partners, including affiliates within the Experian family of companies. These data include, but are not limited to:

  • Inferred or expressed interests, including purchase information, and product interests we derive from web visits, searches, and other activities
  • Data derived from online users’ computers, browsers, mobile devices, and operating systems, including IP addresses, browser and operating system type and version, platform advertising identifiers, and hosting Internet Access Service
  • Information about the advertisements, websites, and mobile applications that online users view and interact with across the Internet on various devices
  • Location information derived from mobile devices and/or users’ online and mobile activity

The online usage information we collect will be shared only when attached to unique alphanumeric or other digital identifiers, or in an aggregated form. This online usage information may be combined with additional information and used and shared for consumer segmentation purposes as described below.

How We Use and Share Information
We use this information for online advertising and analytics purposes on digital properties that we contract with directly or with the assistance of various partners, including in browsers, mobile apps, and various Internet-connected devices such as Internet-connected TVs and set-top boxes. Many of our partners are Network Advertising Initiative (NAI) members and/or Digital Advertising Alliance (DAA) participants and are required to comply with their respective codes of conduct or principles. These partners may receive information from Audience IQ associated with unique alphanumeric or other digital identifiers for use with online advertising.

We may also share aggregated data that we collect for analytics purposes, including advertising performance and reporting, with affiliated companies, partners, and current or prospective customers.

Please note: Experian Marketing Solutions, LLC does not collect and match information derived from your individual credit report.

Additional Information About Audience IQ Pixel Tags and Cookies
We use cookies, web beacons/pixel tags, and other similar technology to facilitate the collection of information from customers, publishers or partners while you are online. These cookies do not store any information used for online advertising purposes other than a unique alphanumeric identifier and other information used for the delivery and reporting of advertising campaigns.

We may use information collected through cookies to develop profiles based on your activity across unaffiliated websites. These cookies enable us to collect information about your website visits to help serve you more relevant advertisements on digital properties online, including mobile apps and other Internet-connected devices.

Interest-Based Advertising Opt-Out
We and other third parties may collect information about the websites and mobile apps a particular browser or device interacts with across time and various digital properties. This information is used to infer consumer preferences and deliver more relevant advertising back to the browser or device, or to browsers or devices with which it is associated. This type of advertising is called interest-based advertising.

To learn more about this type of advertising, and exercise choice regarding it for companies that participate in the DAA choice page, including Experian’s Audience IQ, you can visit here. Additionally, to make choices regarding this type of advertising in mobile apps, you can use your device’s platform controls to limit ad tracking. After you make your choices regarding data collection and use, we will no longer use data from the browser or device in which you made choices for interest-based advertising, or on browsers or devices associated with it. We will also not use data from associated browsers or devices on the browser or device where choice occurred. You may also be able to use your mobile device’s settings to turn off location-based services to make choices regarding the collection of precise location data from your device for interest-based advertising. Additionally, you can directly opt-out from online targeting by Audience IQ through its third-party advertising partner by clicking here. Experian’s Audience IQ products and services comply with the DAA Principles.

These opt-outs will be effective for this browser on this computer only. If you delete your cookies, use different browsers or devices, or reset your device’s advertising identifier after opting-out, you will have to repeat the opt-out process to reinstate the opt-out flag. Otherwise, the opt-out flag will remain in effect for the life of the cookie. Please note that, if you choose to opt out of Audience IQ or our Partners’ use of data for interest-based advertising, you will still continue to see advertisements on Experian, publisher partners and other websites and mobile apps, but these advertisements may not be tailored to your specific needs. Additionally, data may still be collected for non-interest-based advertising purposes. Learn more about other ways to opt out of certain Experian marketing products.

Data Retention
For purposes of online advertising, we retain data collected through pixel tags and cookies for the life of the cookie, which is set to expire within two years of the date on which the cookie is set, or from the date that the cookie was last accessed, whichever is later.

Security
We use administrative, technical and physical measures to help prevent unauthorized access to this data. Please be aware, however, that no data security measures can be guaranteed to be completely effective.

Children
We do not intentionally create, share, or collect data or segments regarding children under 13 years of age.

Updates to This Policy
We may update this policy from time to time. When we do, we will also update the effective date at the top of this policy. If we make material changes to this policy we will provide you with appropriate online notice.

Contacting Us
If you have any questions about this policy, please feel free to contact us at marketingservicesprivacy@experian.com.


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