Tag: trended data

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3 ways to enhance your credit marketing efforts...

When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...

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How trade level fields help lenders deliver and person...

Consumers want to pay less. This is true in retail and in lending. No big surprise, right? So in order for lenders to capitalize...

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How lenders can use data to anticipate balance transfe...

Experian estimates card-to-card consumer balance transfer activity to be between $35 and $40 billion a year, representing a sizeable opportunity for proactive lenders seeking...

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What is trended data?...

Trend: a general direction in which something is developing or changing. As a lender, it’s important to understand a consumer’s credit behavior and whether...

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Trended Data Good for Super Bowl Predictions and Consu...

Who will take the coveted Super Bowl title in 2016? Now that we’re down to the final two teams, the commentary will heighten. Sportscasters,...

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