Customer Acquisitions

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Experian helps automotive dealers make smarter adverti...

Today is a great day for Experian and our automotive clients. We’ve been working with String Automotive for several years, and have now taken...

Read More Experian helps automotive dealers make smarter advertising decisions by transforming market intelligence into targeted actions
The intel you need on people-based marketing...

There are about as many definitions for people-based marketing as there are companies using the term. Each company seems to skew the definition to fit...

Read More The intel you need on people-based marketing
Auto loan originations are slowing, now what?...

For an industry that has grown accustomed to sustained year-over-year growth, recent trends are concerning. The automotive industry continued to make progress in the fourth...

Read More Auto loan originations are slowing, now what?
#ExperianVision 2017: Day 2 Recap...

In just a few short hours, Vision attendees immersed themselves into the depths of the economy, risk models, specialty finance data, credit invisibles, student...

Read More #ExperianVision 2017: Day 2 Recap
Apple AirPods satisfaction at a remarkable 98% for cus...

Experian and Creative Strategies share survey results about Apple’s AirPods, Google Home, Amazon Echo and Echo Dot for consumer behavior with voice d...

Read More Apple AirPods satisfaction at a remarkable 98% for customers
Is trended data predictive?...

Sometimes life throws you a curve ball. The unexpected medical bill. The catastrophic car repair. The busted home appliance. It happens, and the killer...

Read More Is trended data predictive?
3 ways lenders can grow money smarts with customers...

The U.S. Senate declared April to be Financial Literacy Month back in 2004. Fast forward 13 years and one has to question if we’ve...

Read More 3 ways lenders can grow money smarts with customers
Will the mortgage process finally improve for consumer...

It was two years ago when I found myself sitting cross-legged on my home office floor, papers strewn about as I organized piles of...

Read More Will the mortgage process finally improve for consumers? It can.
Benefits of digital verification on the lending journe...

Experian recently acquired a minority stake in Finicity, a leading financial data aggregator enabling innovation in the FinTech industry through its modern RESTful API...

Read More Benefits of digital verification on the lending journey
Understanding and knowing how to use trended data...

Knowing a consumer’s credit information at a single point in time only tells part of the story. I often hear one of our Experian...

Read More Understanding and knowing how to use trended data
Addressable TV and why financial services companies sh...

Direct mail is not dead, but it’s 2017. Financial services companies need to acknowledge there might be other ways to deliver credit offers and...

Read More Addressable TV and why financial services companies should embrace it
Q&A with industry expert on digital credit market...

As lenders seek to enhance their credit marketing strategies this year, they are increasingly questioning how to split their budgets between digital, direct mail and...

Read More Q&A with industry expert on digital credit marketing