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Benefits Of Email Marketing
Growing the value of your customer relationships while also converting new prospects can be a tough challenge. Experian’s email marketing tools now make it surprisingly easy and affordable.
Benefits of email marketing include:
Maximizing Your Marketing ROI
- Email marketing is 20 times more cost-effective than traditional media
- For only a few pennies, email can drive traffic to your storefront or Website
- It's six to 12 times less expensive to sell to an existing customer than to a new one
Increasing Customer Loyalty And Profitability
- Deeper relationships drive profitability
- Email is an easy and inexpensive way of establishing early and long-lasting relationships
- Send newsletters, promotions, new service announcements or event invitations
Driving More Sales Conversions
- Gently lead a prospect through the sales process, provide important data and drive the prospect to your Website
- Email marketing allows you to communicate at Internet speed
- Campaign response generally occurs within 48 hours
Improving Tracking And Feedback
- Most types of marketing and advertising are difficult to measure
- With email, everything can be tracked
- See who clicked on certain links and much more
- Get valuable feedback as you strive to grow your business