Survey: Most Companies Ill-Prepared for a Global Data Breach

by Michael Bruemmer 5 min read June 27, 2017

Most companies aren’t prepared to respond to a global data breach, and aren’t yet ready to comply with the European Union’s General Data Protection Regulation (GDPR), even though it takes effect in less than a year, according to the latest Ponemon Institute report sponsored by Experian® Data Breach Resolution.

Nearly a third of the 588 information security and compliance professionals interviewed for the survey said their organizations had no global incident response plan in place, and 38 percent have a single plan that’s applied around the world. Just 27 percent reported having separate plans at the country or regional level, but even those who had a plan weren’t confident about its efficacy.

The global scope of data breaches

The number of data breaches reached a record high in 2016 — 4,149 incidents in 102 countries around the world exposed more than 4.2 billion records, according to cybersecurity company Risk Based Security. Ponemon’s survey underscores the scope of global data breaches; 51 percent of respondents reported their companies experienced a global data breach in the past five years, and 56 percent of breached companies had more than one incident.

When the GDPR goes into effect in May 2018, any company that processes and/or holds the personal data of European Union consumers will be required to comply with the regulation, regardless of where the company is located. Failure to comply can lead to fines ranging from 2 percent to 4 percent of a company’s annual global turnover.

Despite the escalating risks of falling victim to a global data breach and the possible repercussions of not complying with the GDPR, Ponemon’s survey shows a widespread lack of preparedness among companies.

Levels of unpreparedness

When it comes to preventing and responding to a global data breach, and ensuring they comply with the GDPR’s strict notification rules, many survey respondents expressed significant shortfalls in preparedness:

  • Outdated and inadequate security solutions would hinder the ability of 49 percent to cope with a global data breach.
  • Just 40 percent of respondents felt confident their organizations’ security technologies would adequately protect information assets and IT infrastructures overseas, and only 39 percent said they had the right policies and procedures to do so.
  • Slightly more than a third thought their companies could successfully manage cultural differences and privacy and data security expectations in different areas of the world.

A majority of respondents (89 percent) predicted the GDPR will significantly affect their data protection practices, and 69 percent felt non-compliance would hinder their companies’ ability to do business globally. Yet only a quarter said their companies were ready to comply with the new regulation.

While most understand GDPR is something they need to worry about, many aren’t sure what to do. The survey reveals some companies may be feeling desperate enough about the looming regulation to take drastic measures; 34 percent said their preparations include closing operations in countries with high non-compliance rates.

Timely notification of regulators and EU citizens affected by a data breach is a key component of the GDPR, yet the majority of our survey respondents (69 percent) said they would have trouble meeting the time limitations. The GDPR requires breached companies to notify regulators within 72 hours of discovering a breach, and affected consumers “without undue delay.” Half of our survey respondents said they experienced a global breach that required notification of victims. Only 10 percent were able to do so within the GDPR’s 72-hour window; 38 percent reported notification took two to five months to complete.

Obstacles to preparedness

The years-long evolution of the GDPR, which will replace older regulations, is evidence that world governments are taking data breach risks seriously. Unfortunately, our study indicates not all C-suite decision-makers are as concerned about global data breach risks as they should be and their antipathy is impairing their organizations’ ability to prepare for a global data breach.

While the security professionals surveyed cited high-volume breaches (65 percent) and breaches involving high-value information (50 percent) as the data risks that concern them the most, only 30 percent said their organization’s C-suite was fully aware of the company’s compliance status. Further, just 38 percent said their executives viewed global data regulations as a top priority.

Technology limitations and lack of executive support are significant obstacles to preparedness and compliance, but they’re not the only ones. Additionally, survey respondents cited:

  • Reluctance to make needed comprehensive changes in business practices (60 percent)
  • Not enough budget to hire staff (37 percent)
  • Unrealistic demands from regulators/regulations (35 percent)
  • Not enough money for appropriate security technology (34 percent)
  • Lack of knowledge about global data breach response (29 percent)

What companies must do

Some survey respondents indicated their organizations are taking the right steps toward preparedness and compliance. They are putting in place security technologies to quickly detect a data breach (48 percent), have tested and proven response plans (44 percent), can quickly identify whether a breach will require notification (15 percent) and are prepared to notify regulators within 72 hours of breach discovery (13 percent).

However, many organizations could be doing more to prepare for a global data breach and to comply with the GDPR. Global data breach risks continue to increase in number, scope and impact, and the potential loss of business and financial impact of a breach could prove catastrophic for affected companies. With less than a year to go until the GDPR takes effect, any company that conducts business internationally needs to act now to ensure it will be ready to deal with a global data breach when it occurs.

Related Posts

From Hybrids to Refinancing: Consumers are Finding New Roads to Vehicle Affordability

For today’s automotive consumers, considering a vehicle purchase isn’t just about the price they see on the window, it’s about finding the right combination of their vehicle preference and monthly payment. In fact, data from Experian Automotive’s State of the Automotive Finance Market Report: Q2 2026 highlighted how affordability continues to shape the automotive finance market. For instance, hybrids offered the lowest average new vehicle loan payment across all fuel types, coming in at $646 in Q2 2026, compared to electric vehicles (EVs) at $692, and gasoline-powered vehicles at $721. This led to considerable growth in new vehicle market share for hybrids this quarter, accounting for 16.80%, from 12.99% last year. While the automotive market continues to offer consumers an expanding mix of fuel types, the combination of growing hybrid share and comparatively lower monthly payments is something worth watching. Affordability isn’t just about what consumers drive, it’s how they finance it While hybrid vehicles are continuing to pave their way in the vehicle market, consumers who already have an auto loan are finding greater savings through refinancing. In the second quarter of 2026, automotive refinancing reached approximately 140,000 loans. More notably, the financial benefit associated with refinancing has grown. Consumers who refinanced this quarter reduced their average interest rate by more than 2.4%, with the average rate moving from 10.40% on the original loan to 7.97% on the refinanced loan. Those rate reductions translated into meaningful monthly savings, especially when refinancing through particular lenders. In Q2 2026, refinancing saved consumers an average of $83 per month, compared to an average monthly savings of $64 this time last year. However, credit unions delivered the largest average payment difference among lender types at $102 this quarter, followed by banks ($65), and finance companies ($38). It’s important for automotive professionals to acknowledge that affordability is not a single moment in the vehicle journey. It can influence the vehicle a consumer chooses, the financing they opt for during that transaction, and the decisions they make years after driving off the lot. Understanding and leveraging those different moments can help professionals identify opportunities to better serve consumers throughout the vehicle ownership lifecycle. To learn more about automotive finance trends, view the full State of the Automotive Finance Market Report: Q2 2026 presentation on demand.

August 27, 2026 by Melinda Zabritski
AI Agent Identity Verification: How to Verify AI Agents in Digital Transactions

AI agents are changing the way consumers interact with businesses online. Learn how you can establish greater confidence in AI transactions.

August 26, 2026 by Laura Burrows
Ask the Expert: Turning Insight into Advantage with Michelle Goeppner and David Elmore

What if some of your best potential borrowers are the ones your traditional credit strategy can't fully see? A credit score can tell lenders a lot about a consumer, but it doesn't always capture the full picture of how someone is managing their financial life. For consumers with nontraditional income patterns or limited credit histories, that incomplete view can mean missed opportunities. In this Ask the Expert session, David Elmore of Experian talks with Michelle Goeppner, Chief Lending Officer at Vantage West Credit Union, about how alternative data can provide additional context around consumer risk, uncover opportunities traditional data alone might miss and help lenders expand their reach without disrupting strategies that already work. Who could lenders be missing? That question is especially important when a consumer’s financial life doesn’t fit neatly into a traditional credit profile. Take gig workers. Someone driving for Uber or delivering for DoorDash likely has a different income pattern than a salaried employee — irregular, seasonal, spread across platforms. That doesn't mean they aren't reliably managing bills, rent and other obligations. It just means a traditional file may not show it. Goeppner has a name for the risk of overlooking that context: FOMM — Fear of Missing Members. You've heard of FOMO — Fear of Missing Out. I think about it as FOMM — Fear of Missing Members. Who are we leaving behind if we're not using it?Michelle Goeppner, Chief Lending Officer For credit unions especially, that's not just a data question — it's a mission question. A partial view of a member's finances can mean missing a member the institution exists to serve. The credit score alone doesn't tell you where someone's headed Traditional credit data is still  foundational to lending decisions. But alternative data — income, cash flow, payment behavior — adds a layer that a credit score alone can't provide. Goeppner illustrates the distinction with two consumers who have exactly the same credit score: I don't know if you're a 640 score on your way to 720 — or are you a 640 headed southwards to 580? It doesn't show me how you're managing your day-to-day financial lifeMichelle Goeppner, Chief Lending Officer Two borrowers can share the same score and be moving in opposite directions. Alternative data helps lenders tell the difference — and put that score in context rather than treating it as the whole story. Start small and layer it in Adopting alternative data doesn't mean overhauling an existing strategy. As Goeppner puts it, it's additive, not a replacement: It's not a rip and replace. You don't have to let go of your existing playbook. It's additive — you layer it in.Michelle Goeppner, Chief Lending Officer Her advice for getting started: Define the problem first. Are you trying to increase approvals, reach more underserved borrowers, or improve decisioning for a specific product? Test before you scale. Revisit loans you've already booked and ask whether alternative data would have changed the outcome — or pilot it on a single product before rolling it out further. Build in governance from day one. Document what changed, where the new data was used, and what results followed. As Goeppner puts it: “Crawl, walk, run. Slow and grow.” More loans without changing the risk profile For Vantage West, the value of that approach has shown up in its lending results. It has been an absolute game changer for us at Vantage West. We have been able to make more loans to our target members, our target segments, without changes to our risk profile.Michelle Goeppner, Chief Lending Officer That distinction matters. The goal isn't approving more loans for its own sake — it's having enough information to recognize good borrowers that traditional data alone would have missed. The result is a fuller picture of the people behind the credit file, and more confidence in deciding who a lender can serve. Explore alternative data with us Alternative data can help lenders add context to traditional credit information for a more complete view of consumers. Experian works with institutions of all sizes to incorporate additional consumer signals into existing lending strategies — strengthening decisioning, managing risk and identifying new opportunities for growth. Learn more Contact us About our experts Michelle Goeppner Chief Lending Officer, Vantage West Credit Union Michelle Goeppner is a dynamic financial services executive with over two decades of experience driving strategic growth, product innovation, and operational excellence across leading credit unions and financial institutions. Currently serving as the Chief Lending Officer at Vantage West Credit Union, Michelle leads the strategic vision for multi-billion-dollar consumer loan and deposit portfolios, as a member of the Executive Coalition. Her expertise spans consumer lending, product management, integrated marketing, and talent development, with a proven track record of leveraging fintech partnerships, automation, and data-driven strategies to optimize portfolio performance and member engagement. Throughout her career, Michelle has held pivotal leadership roles in organizations such as Alliant Credit Union and Discover Financial Services. She is recognized for her collaborative approach, detail-oriented execution, and commitment to developing future female leaders. Michelle’s contributions include founding Alliant’s Women’s Resource Group, serving on advisory councils and boards, and earning multiple industry awards for excellence and innovation. She holds an Executive Certification in Product Management from UC Berkeley, a Master of Science in Integrated Marketing Communications from Roosevelt University, and a Bachelor of Science in Marketing from Northern Illinois University. David Elmore Vice President of Fintech Sales, Experian David Elmore leads a team of fintech sales professionals at Experian focused on helping fintech organizations drive responsible, scalable growth through data-driven analytics and decisioning. With more than 20 years in financial services — a decade of it focused on fintech — he brings deep expertise in applying traditional and alternative data across the customer lifecycle. David and his team partner with fintech leaders to navigate opportunities across acquisition, underwriting, portfolio management, and collections, balancing innovation, risk, and trust.

August 26, 2026 by Julie Lee

Subscribe to our Newsletter

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to our Newsletter

Don't miss out on the latest industry trends and insights!
Subscribe