Global Insights Report: Changing Consumer Behaviors and Evolving Business Strategies

August 6, 2020 by Alison Hillendahl

The COVID-19 pandemic created a global shift in the volume of online activity and experiences over the past several months. Not only are consumers increasing their usage of mobile and digital channels to bank, shop, work and socialize — and anticipating more of the same in the coming months — they’re closely watching how businesses respond to their needs.

Between late June and early July of this year, Experian surveyed 3,000 consumers and 900 businesses to explore the shifts in consumer behavior and business strategy pre- and post-COVID-19.

More than half of businesses surveyed believe their operational processes have mostly or completely recovered since COVID-19 began. However, many consumers fear that a second wave of COVID-19 will further deplete their already strained finances. They are looking to businesses for reassurance as they shift their behaviors by:

  • Reducing discretionary spending
  • Building up emergency savings
  • Tapping into financial reserves
  • Increasing online spending

Moving forward, businesses are focusing on short-term investments in security, managing credit risk with artificial intelligence, and increasing online customer engagement.

Download the full report to get all of the insights into global business and consumer needs and priorities and keep visiting the Insights blog in the coming weeks for a deeper dive into US-specific findings.

Download the report