Generative AI (GenAI) is transforming the financial services industry by boosting operational efficiency, cutting costs, and enhancing customer experience. Today, industry leaders are leveraging GenAI technology to accelerate the modeling lifecycle, streamline workflows, and ensure regulatory compliance.
However, financial institutions face several headwinds in their efforts to achieve strong business results.
What industry challenges do financial institutions face?
To drive profitability while fueling growth, organizations need to reduce costs, manage risks, and identify new revenue streams while complying with regulatory requirements. Growing customer bases are also a top priority for banking leaders in 2025, requiring personalized services and improved customer experiences to attract and retain customers.1
Staying one step ahead of the competition is another hurdle that many organizations need to overcome. A recent study states that 23% of U.S. consumers surveyed have opened a new bank account, and 28% have considered switching to a new bank in the past six months.2 Traditional financial institutions must continuously innovate to stay on pace with smaller, more agile fintech companies. Adopting technologies like GenAI is an effective way to stay relevant and top-of-mind with consumers.
Why use GenAI technology in financial services?
Financial organizations that use GenAI are achieving success by:
- Increasing productivity and efficiency
- Minimizing costs
- Strengthening customer relationships
GenAI has revolutionized productivity, customer service, risk management, and financial data analysis within the financial services industry. Of all the various measurements of AI use, improved productivity was reported to be the leading indicator of successful implementation.3
Online tools like virtual assistants and chatbots provide personalized experiences to consumers and resolve issues in real time, leading to enhanced customer satisfaction. This AI technology reduces the workload on human agents and enables organizations to deliver value more quickly and with less friction.
GenAI adoption at Experian
Experian® is a leader in GenAI solutions, using advanced technology to manage and improve data. We champion responsible AI use, ensuring proper consumer data privacy, compliance, fraud prevention, and greater financial access and inclusion.
Experian Assistant is our latest innovation in GenAI helping financial institutions to accelerate the modeling lifecycle, which enhances efficiency, reduces expenses, and promotes customer growth.
Experian Assistant allows businesses to build and deploy models, monitor performance, and go to market more quickly and with less friction, which can translate to more business success. The tool provides instant expert recommendations and insights with comprehensive support, enabling users to make smarter and faster data-driven decisions.
This technology offers multiple functions that are crucial for optimizing business efficiency:
- Natural language interface
- Deep insights into underlining data tables and metrics
- Reduced operational and cloud expenses
- Decreased risk of penalties
Read our latest white paper to discover more about how our latest GenAI innovation, Experian Assistant, is empowering organizations to drive business growth and profitability.
2 MX, 2023. What Influences Where Consumers Choose to Bank.
3 Forrester, Q2 AI Pulse Survey, 2024.
