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Credit card declines Surag Patel, vice president of global product management for 41st Parameter, led a panel discussion on Digital Consumer Trust with experts from the merchant community and financial services industry at this week’s CNP Expo. During the hour-long session, the expert panel – which included Patel, Jeff Muschick of MasterCard and TJ Horan from FICO – discussed primary research explaining the $40 billion in revenue lost each year to unwarranted CNP credit card declines and what businesses can do to avoid it. Patel began the Thursday morning session by asking the audience how many have bought something online—of course, everyone raised their hands. He then asked how many had been declined—about half the hands stayed up. “Of those with your hands still up,” he said, “how many of you are fraudsters?” The audience chuckled, but the reality of false positives and unnecessary declines is no laughing matter. Unnecessary declines cause lost revenue and damage the customer relationship with merchants, banks and card issuers. The panel cited a 41st Parameter survey of 1,000 consumers and described their responses to the question, what do you do after you get declined? While many would call the card issuer or try a different payment method, one in six would actually skip the purchase altogether, one in ten would purchase from a different online merchant, and one in twelve would go buy the item at a brick-and-mortar store. So regardless of who the customer blames, ultimately, when a good purchase is declined, everybody loses. Jeff Muschick, who works in fraud solutions for MasterCard, spoke about the need for a solid rules engine, and recommended embracing new tools as they emerge to enhance their fraud prevention strategy. He acknowledged that for smaller merchants, keeping up with fraudsters can be incredibly taxing, and often even at larger organizations, fraud departments are understaffed. For that reason, he highlighted a tool that many fraud prevention strategies are leaving on the table, and that’s cooperation: “We talk about collaboration, but it’s not as gregarious as we’d like it to be.” TJ Horan, who is responsible for fraud solutions at FICO, encouraged merchants, banks, and card issuers to mitigate the damage of good declines through customer education. He observed that “if there was a positive thing to come out of the Target breach (and that’s a big ‘if’), it is an increase in general consumer awareness of credit-card fraud and data protection.” This helps inform customers’ attitudes when they are declined, because they realize it is probably a measure being taken for their own protection, and they are likely to be more forgiving. Click here for more information about TrustInsight and how online merchants can increase sales by approving more trusted transactions.

Recently, I sat down to answer three questions for “The Year of Payments - 2015: One Quarter in” for PYMNTS.com on the topic of mobile payments in regards to: How Q1 2015 is different than Q1 2014 What’s the most significant development so far this year? If “Payments 2015” were a brand and had a tagline, what would it be and why? A significant factor in shaping the next frontier in fraud management is the continued rapid growth in online and mobile payments as the preferred methods of doing business for many consumers. With more than a third of customers interacting with a single business in five or more channels and more than 85 percent of consumers using online or mobile to conduct business, the need for omnichannel fraud prevention becomes a requirement. These trends make mobile-device intelligence as important to the authentication process as traditional personally identifiable information. As a result, the need to integrate device intelligence into the authentication process to associate a consumer to a known device is critical. Companies already are beginning to incorporate device intelligence into their authentication strategies. The ability to verify a customer through his or her device is a huge benefit to the overall customer experience and not only makes it easier for the customer to do business with you, but also adds an additional layer of validation. The challenge with any new emerging business or new technology is maintaining a frictionless customer experience foremost because fraudsters are always the early adopters. Make sure to read our perspective paper to see why emerging channels call for advanced fraud identification techniques and what myself and other industry leaders had to say on the topic of mobile payments:

Mortgage originations kicked off Q1 2015 with a 25% year over year increase to $315 billion.

At the start of the Vision 2015 Conference, Experian® announced a new dedicated enterprise Fraud and ID business in North America. This newly established business unit allows Experian, the leading global information services company, to more aggressively address the growing variety of fraud risk and identity management challenges businesses, financial institutions and government agencies face. “The rapid progression of wide-scale fraud and data breaches have led to a significant increase in identity theft related risk, and potential fraud losses on a larger scale than ever anticipated,” said Charles Chung, president of Decision Analytics, Experian North America. “For nearly two decades, we have been helping clients solve the difficult and ever-changing problems of fraud detection and identity management. Our core expertise was further enhanced by the recent acquisition of 41st Parameter which added device identification as another important layer of sophistication to our suite of fraud detection tools. Now the creation of a new fraud business unit brings all components of our Fraud and ID services together to better serve all markets through our innovative authentication techniques, advanced analytics and Big Data insights.” Having one comprehensive operation allows Experian to deliver greater value across its various addressable markets through customized approaches that balance privacy, security and compliance requirements with client reputation, customer experience, convenience and efficiency. The integration brings together a wide set of enterprise services ranging from identity and device risk assessment and anti–money laundering to consumer identity monitoring and alerts, letting Experian continue to proactively meet client needs surrounding the complex risks they face. Dr. Jon Jones has been appointed to lead the new business unit as senior vice president and general manager of Fraud and ID for Experian North America. “Data security and fraud management affect many industries as identity data has become so compromised that authenticating consumers through traditional means is not enough to safeguard against fraud. Modern fraud risks now absolutely require Big Data assets and the proven ability to derive predictive analytical capabilities to meet these challenges,” said Jones. “Today, online and mobile commerce, and customer demands for convenience and speed are intersecting with the increasing sophistication of criminal fraud networks. Experian’s new integrated fraud business delivers next-generation holistic fraud management services, leveraging our vast data landscape to identify customers’ risk for fraud even when no threat has been detected to stay ahead of the growing market demands.” Accounting for the real risk of identity compromise over time continues with the launch of Experian’s Identity Element NetworkSM which identifies real-time fraud volume and velocity linkages across multiple industries to predict when consumers are showing risk of identity compromise. Experian monitors and predicts when seemingly random identity element linkages become meaningful risk clusters, including: When an identity likely has been compromised When an identity is victim of a data breach When a transaction is part of an identity theft scheme, particularly an account takeover When consumers’ identities are exhibiting identity theft, visible by monitoring a broad portfolio of breached or compromised consumers "Cybercriminals continue to rapidly escalate their assault on sensitive data across a variety of industries, with no end in sight," said Julie Conroy, research director at Aite Group.  "This requires fraud prevention capabilities to undergo a similar rapid evolution, with a new, more advanced approach to identity management sitting squarely in the middle of risk mitigation. Simple personally identifiable information is no longer enough to verify identity; the next wave of fraud and cybersecurity services needs to employ robust data and advanced analytical capabilities in order to make faster and more informed identity decisions." Experian’s Identity Element Network service can be utilized through its flagship fraud enterprise platform, Precise ID®, using its data assets and analytics alongside 41st Parameter’s FraudNet to deliver a comprehensive view of the Customer Life Cycle of traditional identity, device confidence and risk assessment. Learn more about Experian’s Big Data fraud service for breach identity compromise detection for your business.

According to a recent Experian Marketing Services study, informational or "thanks for joining" messages drive significantly higher open and transaction rates than promotional emails, as well as higher revenue per email.

In today's data driven world, decisioning strategies can no longer be one-dimensional and only risk-focused. By employing a multidimensional decisioning approach, companies can deliver the products and services customers need and want.

Identity fraud and the utility industry In the utility industry today, gaining enterprise-wide systemic control over credit risk assessment, identity verification and compliance oversight are causing many leading organizations major headaches.   The ability for IT departments to modify their core legacy systems to effectively implement and support these critical functions is ever-challenging.  And for the business, the inability to gain real-time access and control to these functions means slower speed to market with automated risk controls, costing the organization (and therefore rate-paying customers) tens of millions in losses annually and lost productivity in manual reviews and call center costs.   In addition to the obvious financial impact, customer experience invariably suffers, negatively impacting those good paying, low-risk customers and leading to downstream issues with complaints to regulators. The ideal solution provides organizations the ability to quickly identify customers and compliance requirements, while maintaining a strong and transparent security posture for user authentication and strategic control over the complete customer life-cycle.   To minimize barriers to implementation, such a solution requires a flexible, user-friendly hosted platform incorporating all the various credit and alternate data sources with reporting and industry best practice strategies available “out of the box”. While there are several types of fraud perpetrated on utilities, one common form involves the opening of an account in a legitimate consumer’s or business’s name by a fraudulent party with the service address belonging to the fraudulent party (aka the “name game”). Utility fraud may take a long time to discover, as the fraudster may have a history of making some payment, but often times leaves the organization with a significant, unpaid balance.  Even after an account goes to collections for nonpayment, it can take a very long time before the fraud is confirmed.  Even if consumers and businesses periodically check their credit reports, they may not be aware that accounts had been opened in their name because the accounts usually aren’t reported until they reach collections. This means utility fraud through identity theft can lead to eroding customer relationships and losses. Best Practices for Customer Identity Verification An overall compliance or identity checking program will prevent fraud losses and increase customer satisfaction.  The same basic principles that apply to customer centric decisions apply here. gain knowledge of the customer through data, gain insight through specifically developed models and analytics, and make identity decisions using expert strategies. A best practice identity service will employ a customer acquisition platform like PowerCurve OnDemand to automatically acquire critical consumer and business identity authentication data, scores and analytics.  Models such as Precise ID and BizID allow clients to make decisions that are tailored to these specifications.  These results can be incorporated into automated accept or referral decisioning. Clients can customize these decision strategies for results based on the presence and absence of both positive and high-risk conditions. Specifically, the service helps clients to: Positively identify legitimate consumers Preserve positive consumer experiences by limiting or eliminating the need for more manual and arduous authentication processes that require more customer engagement and time Direct more intensive authentication procedures, such as knowledge-based authentication questions, only to the riskiest applicants or transactions Preserve positive customer experiences by preventing fraudulent accounts being opened in their name Detect potential fraud and reduce charge-offs FACTA and Red Flag Compliance Another advantage of using an acquisition platform like PowerCurve OnDemand is if the utility is obtaining consumer credit reports for other purposes, such as to determine a deposit amount, the platform can also perform many of the FACT Act and Red Flag checks that are required under the Fair Credit Reporting Act to limit identity theft as well.  So, at the same time, the platform can help meet compliance due-diligence requirements during application and account management processes. Matching Finally, the software platform may be able to perform a “matching process” on the applicant against existing or former customers.  If there is a match, this may also bring insight into whether or not an identity theft may be occurring. In Conclusion Consider a comprehensive platform that assists in identity verification process for both consumer and business accounts.  Ensure it can bring in world class data, models and analytics to gain insight on the identity of the consumer or business.  If applicable, leverage the platform for compliance related checks as well.  The rewards in lower write offs and increased customer satisfaction should yield great results.

With more than one-third of customers interacting with a single business in five or more channels and more than 85 percent of consumers using online or mobile to conduct business, omnichannel fraud prevention has become a necessity. Implementing a layered approach to authentication and integrating device intelligence into the process to associate a consumer with a known device are critical components of a fraud mitigation strategy. In addition to providing another layer of validation, verifying a customer through his or her device makes it easier for the customer to interact with the business and is a huge benefit to the overall customer experience. Perspective paper: Protecting the customer experience - The impact of fraud on the customer relationship

By: Mike Horrocks The other day in the American Banker, there was an article titled “Is Loan Growth a Bad Idea Right Now?”, which brings up some great questions on how banks should be looking at their C&I portfolios (or frankly any section of the overall portfolio). I have to admit I was a little down on the industry, for thinking the only way we can grow is by cutting rates or maybe making bad loans.  This downer moment required that I hit my playlist shuffle and like an oracle from the past, The Clash and their hit song “Should I stay or should I go”, gave me Sage-like insights that need to be shared. First, who are you listening to for advice?  While I would not recommend having all the members of The Clash on your board of directors, could you have maybe one.  Ask yourself  are your boards, executive management teams, loan committees, etc., all composed of the same people, with maybe the only difference being iPhone versus Android??  Get some alternative thinking in the mix.  There is tons of research to show this works. Second, set you standards and stick to them.  In the song, there is a part where we have a bit of a discussion that goes like this.  “This indecision's buggin' me,  If you don't want me, set me free.  Exactly whom I'm supposed to be, Don't you know which clothes even fit me?”  Set your standards and just go after them.  There should be no doubt if you are going to do a certain kind of loan or not based on the pricing.  Know your pricing, know your limits, and dominate that market. Lastly, remember business cycles.  I am hopeful and optimistic that we will have some good growth here for a while, but there is always a down turn…always.  Again from the lyrics – “If I go there will be trouble, An' if I stay it will be double”  In the American Banker article, M&T Bank CFO Rene Jones called out that an unnamed competitor made a 10-year fixed $30 million dollar loan at a rate that they (M&T) just could not match.  So congrats to M&T for recognizing the pricing limits and maybe congrats to the unnamed bank for maybe having some competitive advantage that allowed them to make the loan.  However if there is not something like that supporting the other bank…the short term pain of explaining slower growth today may seem like nothing compared to the questioning they will get if that portfolio goes south. So in the end, I say grow – soundly.  Shake things up so you open new markets or create advantages in your current market and rock the Casbah!

Data quality continues to be a challenge for many organizations.

While the average bankcard utilization rate hovered around 20% during the last quarter of 2014, utilization rates can vary greatly when analyzed by VantageScore® credit score tier.

Gift cards are the most requested gift item and have been for the last eight years. Merchants love gift cards because they take up very little space and the recipient often ends up spending more than the value of the gift card.

Source:  IntelliViewsm powered by Experian Sales of existing homes dropped 50% from the peak in August 2005 to the low point in July 2010.  The spike in home sales in late 2009 and early 2010 was due to the large number of foreclosure sales as well as very low prices.  Since 2010, sales have increased to almost to the level they were in 2000, before the financial crisis. However, the homeownership rate has steadily gone down.  How could sales have picked up while the homeownership rate declined?  Investors have entered the market snapping up single family homes and renting them.  Therefore, the recent good news in the existing home market has been driven by investors, not homeowners.  But as I point out below, this is changing. Looking at the homeownership rate by age, shown in the table below, it is clear that since the crisis the rate has declined most for people under 45.  The potential for marketing is greatest in this cohort as the numbers indicate a likely demand for housing. Homeownership Rate by Age Source:  U.S. Census Bureau and Haver Analytics as reported on the Federal Reserve Bank of St. Louis Fred database The factors that have impeded growth, described above, are beginning to reverse which, along with pent-up demand, will present an opportunity for mortgage originators in 2015. Home prices have risen in 246 of the 277 cities tracked by Clear Capital.With prices going up, investors have begun to back away from the market, resulting in prices increasing at a slower rate in some cities but they are still increasing.Therefore the perception that homeownership is risky will likely change.In fact, in some areas, such as California’s coastal cities, sales are strong and prices are going up rapidly. Lenders and regulators are recognizing that the stringent guidelines put in place in reaction to the crisis have overly constrained the market.Fannie Mae and Freddie Mac are reducing down payment requirements to as low as 3%.FHA is lowering their guarantee fee, reducing the amount of cash buyers need to close transactions.Private securitizations, which dried up completely, are beginning to reappear, especially in the jumbo market. As unemployment continues to go down, consumer confidence will rise and household formation will return to more normal levels which result in more sales to first time homebuyers, who drive the market.According to Lawrence Yun, chief economist for the National Association of Realtors, “…it’s all about consistent job growth for a prolonged period, and we’re entering that stage.” The number of houses in foreclosure, according to RealtyTrac, has fallen to pre-crisis levels.This drag on the market has, for the most part, cleared and as prices continue to inflate, potential buyers will be motivated to buy before homes become unaffordable.Despite the recent increases, home prices are still, on average, 23% lower than they were at the peak. Focusing marketing dollars on those people with the highest propensity to buy has always been a challenge but in this market there are identifiable targets. “Boomerangs” are people who owned real estate in the past but are currently renting and likely to come back into the market.Marketing to qualified former homeowners would provide a solid return on investment. People renting single family houses are indicating a lifestyle preference that can be marketed to. Newly-formed households are also profitable targets. The housing market, at long last, appears to be finally turning the corner and normalizing.  Experian’s expertise in identifying the right consumers can help lenders to pinpoint the right people on whom marketing dollars should be invested to realize the highest level of return. Click here to learn more.

Cont. Understanding Gift Card Fraud By: Angie Montoya In part one, we spoke about what an amazing deal gift cards (GCs) are, and why they are incredibly popular among consumers. Today we are going to dive deeper and see why fraudsters love gift cards and how they are taking advantage of them. We previously mentioned that it’s unlikely a fraudster is the actual person that redeems a gift card for merchandise. Although it is true that some fraudsters may occasionally enjoy a latte or new pair of shoes on us, it is much more lucrative for them to turn these forms of currency into cold hard cash. Doing this also shifts the risk onto an unsuspecting victim and off of the fraudster. For the record, it’s also incredibly easy to do. All of the innovation that was used to help streamline the customer experience has also helped to streamline the fraudster experience. The websites that are used to trade unredeemed cards for other cards or cash are the same websites used by fraudsters. Although there are some protections for the customer on the trading sites, the website host is usually left holding the bag when they have paid out for a GC that has been revoked because it was purchased with stolen credit card information. Others sites, like Craigslist and social media yard sale groups, do not offer any sort of consumer protection, so there is no recourse for the purchaser. What seems like a great deal— buying a GC at a discounted rate— could turn out to be a devalued Gift card with no balance, because the merchant caught on to the original scheme. There are ten states in the US that have passed laws surrounding the cashing out of gift cards. * These laws enable consumers to go to a physical store location and receive, in cash, the remaining balance of a gift card. Most states impose a limit of $5, but California has decided to be a little more generous and extend that limit to $10. As a consumer, it’s a great benefit to be able to receive the small remaining balance in cash, a balance that you will likely forget about and might never use, and the laws were passed with this in mind. Unfortunately, fraudsters have zeroed in on this benefit and are fully taking advantage of it. We have seen a host of merchants experiencing a problem with fraudulently obtained GCs being cashed out in California locations, specifically because they have a higher threshold. While five dollars here and ten dollars there does not seem like it is very much, it adds up when you realize that this could be someone’s full time job. Cashing out three ten dollar cards would take on average 15 minutes. Over the course of a 40-hour workweek it can turn into a six-figure salary. At this point, you might be asking yourself how fraudsters obtain these GCs in the first place. That part is also fairly easy. User credentials and account information is widely available for purchase in underground forums, due in part to the recent increase in large-scale data breaches. Once these credentials have been obtained, they can do one of several things: Put card data onto a dummy card and use it in a physical store Use credit card data to purchase on any website Use existing credentials to log in to a site and purchase with stored payment information Use existing credentials to log in to an app and trigger auto-reloading of accounts, then transfer to a GC   With all of these daunting threats, what can a merchant do to protect their business? First, you want to make sure your online business is screening for both the purchase and redemption of gift cards, both electronic and physical. When you screen for the purchase of GCs, you want to look for things like the quantity of cards purchased, the velocity of orders going to a specific shipping address or email, and velocity of devices being used to place multiple orders. You also want to monitor the redemption of loyalty rewards, and any traffic that goes into these accounts. Loyalty fraud is a newer type of fraud that has exploded because these channels are not normally monitored for fraud— there is no actual financial loss, so priority has been placed elsewhere in the business. However, loyalty points can be redeemed for gift cards, or sold on the black market, and the downstream affect is that it can inconvenience your customer and harm your brand’s image. Additionally, if you offer physical GCs, you want to have a scratch off PIN on the back of the card. If a GC is offered with no PIN, fraudsters can walk into a store, take a picture of the different card numbers, and then redeem online once the cards have been activated. Fraudsters will also tumble card numbers once they have figured out the numerical sequence of the cards. Using a PIN prevents both of these problems. The use of GCs is going to continue to increase in the coming years— this is no surprise. Mobile will continue to be incorporated with these offerings, and answering security challenges will be paramount to their success. Although we are in the age of the data breach, there is no reason that the experience of purchasing or redeeming a gift card should be hampered by overly cautious fraud checks. It’s possible to strike the right balance— grow your business securely by implementing a fraud solution that is fraud minded AND customer centric. *The use of GC/eGC is used interchangeably

End-of-Draw approaching for many HELOCs Home equity lines of credit (HELOCs) originated during the U.S. housing boom period of 2006 – 2008 will soon approach their scheduled maturity or repayment phases, also known as “end-of-draw”.  These 10 year interest only loans will convert to an amortization schedule to cover both principle and interest.  The substantial increase in monthly payment amount will potentially shock many borrowers causing them to face liquidity issues.  Many lenders are aware that the HELOC end-of-draw issue is drawing near and have been trying to get ahead of and restructure this debt. RealtyTrac, the leading provider of comprehensive housing data and analytics for the real estate and financial services industries, foresees this reset risk issue becoming a much bigger crisis than what lenders are expecting.  There are a large percentage of outstanding HELOCs where the properties are still underwater.  That number was at 40% in 2014 and is expected to peak at 62% in 2016, corresponding to the 10 year period after the peak of the U.S. housing bubble.  RealtyTrac executives are concerned that the number of properties with a 125% plus loan-to-value ratio has become higher than predicted. The Office of the Comptroller of the Currency (OCC), the Board of Governors of the Federal Reserve System, the Federal Deposit Insurance Corporation, and the National Credit Union Administration (collectively, the agencies), in collaboration with the Conference of State Bank Supervisors, have jointly issued regulatory guidance on risk management practices for HELOCs nearing end-of-draw. The agencies expect lenders to manage risks in a disciplined manner, recognizing risk and working with those distressed borrowers to avoid unnecessary defaults. A comprehensive strategic plan is vital in order to proactively manage the outstanding HELOCs on their portfolio nearing end-of-draw.  Lenders who do not get ahead of the end-of-draw issue now may have negative impact to their bottom line, brand perception in the market, and realize an increase in regulatory scrutiny.  It is important for lenders to highlight an awareness of each consumer’s needs and tailor an appropriate and unique solution. Below is Experian’s recommended best practice for restructuring HELOCs nearing end-of-draw: Qualify Qualify consumers who have a HELOC that was opened between 2006 and 2008 Assess Viability Assess which HELOCs are idea candidates for restructuring based on a consumer’s Overall debt-to-income ratio Combined loan-to-value ratio Refine Offer Refine the offer to tailor towards each consumer’s needs Monthly payment they can afford Opportunity to restructure the debt into a first mortgage Target Target those consumers most likely to accept the offer Consumers with recent mortgage inquiries Consumers who are in the market for a HELOC loan Lenders should consider partnering with companies who possess the right toolkit in order to give them the greatest decisioning power when restructuring HELOC end-of-draw debt.  It is essential that lenders restructure this debt in the most effective and efficient way in order to provide the best overall solution for each individual consumer.   Revamp your mortgage and home equity acquisitions strategies with advanced analytics   End-of-draw articles