Marketing & Acquisition
Below is our 5 Results for Dealers and Agencies Using DPS infographic.
The auto industry has been riding a wave of prosperity for the past seven years, bouncing back nicely from the 2008 market collapse. But, it looks like rising sales of the past 10 years, are, well...a thing of the past. According to Alix Partners, 2016 sales of 17.5 million units might be the high-water sales mark, at least through 2022. Alix Partners says the next five years sales will range between 15.6 million to 16.8 million annually. Suddenly, it will be challenging for dealers to stay in strong growth mode. How can dealers best react to the tightening market? The Experian white paper “Data Tools Evolve to Give Dealers an Edge in a Tight Sales Market” takes a look at how new and improved data and analytic tools can provide deeper insights to help automotive retailers unlock sales. The paper reviews current market sales statistics, historical sales trends and how dealers reacted during similar market conditions in the past. In addition, the paper provides a look at the challenges faced by automotive retailers, in terms of shrinking gross profit, higher advertising expenses and increased competition. Automotive retailers also will find information on the importance of customer conquesting and a look at technology tools to help provide a deeper understanding and actionable intelligence about local markets. Data and analytics are no longer the private purview of large mega-dealers. The Experian white paper outlines today’s data tools that can be implemented quickly and cost effectively by dealers of any size. To learn more about these trends, download the paper here: https://www.experian.com/automotive/dealerwhitepaper.html
Reject inference design is used to classify the performance outcome of prospective customers within the declined or nonbooked population so this population’s performance reflects its performance had it been booked.
Holiday spend for 2017 was healthy, translating into big business for credit card portfolios. But how do card companies keep the business in 2018?
Experian’s 8th annual State of Credit report reveals the nation’s average credit score is up two points year-over-year to 675.
The phrase swap set refers to “swapping out” a set of customer accounts and replacing them with, or “swapping in,” a set of good customer accounts.
How can you build upon existing customer relationships and offer the products to the right people at the right time? By understanding consumer behavior.
As we enter the holiday season, headlines abound around the shifts and trends in retail. Here from retail expert John Squire on the latest evolutions in the space.
Creating a customer journey map, and seeing it through from acquisitions to collections, can help you better define messaging and channels to best reach your audience.
National Hispanic Heritage Month Sept. is 15 - Oct. 15. With 1 in 6 U.S. residents being Hispanic, now is a great time for financial institutions to reflect on their largest growth opportunity.
Direct mail is dead. It’s so 90s. Digital is the way to reach consumers. Marketers have heard this time and again, but is it true?
All communities are impacted by the contributions of Hispanics, and now is the time for FIs to reflect upon their largest growth opportunity.
Many institutions take a “leap of faith” when it comes to developing prospecting strategies as it pertains to credit marketing. How can a data-driven approach help?
Generation Z makes up 1/4 of the US population. By 2020, they’ll account for 40% of all consumers. The oldest members are coming of age.
The first wave of Gen Z are coming onto the credit file. Here is a first look at how they are behaving, and what this means for businesses and finance companies.