According to Experian Marketing Services’ annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique click
rates than nonpersonalized mailings. The study also found that personalized e-mails generate six times higher transaction rates and revenue per e-mail than nonpersonalized e-mail.
The results emphasize the importance of integrating personalized messaging into communications in order to increase campaign ROI.
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Explore how Experian Verify Hub is simplifying income and employment verification as Sophia Cheung shares insights on reducing complexity, improving data access, and helping organizations make faster, more confident decisions.
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