Annual study analyzes e-mail marketing trends

March 27, 2014 by Stacie Baker

According to Experian Marketing Services’ annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique click
rates than nonpersonalized mailings. The study also found that personalized e-mails generate six times higher transaction rates and revenue per e-mail than nonpersonalized e-mail.

The results emphasize the importance of integrating personalized messaging into communications in order to increase campaign ROI.

Download the Experian Marketing Services e-mail study

Experian Marketing Services study finds personalized emails generate six times higher transaction rates