Loading...

Annual study analyzes e-mail marketing trends

Published: March 27, 2014 by Stacie Baker

According to Experian Marketing Services’ annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique click
rates than nonpersonalized mailings. The study also found that personalized e-mails generate six times higher transaction rates and revenue per e-mail than nonpersonalized e-mail.

The results emphasize the importance of integrating personalized messaging into communications in order to increase campaign ROI.

Download the Experian Marketing Services e-mail study

Experian Marketing Services study finds personalized emails generate six times higher transaction rates

Related Posts

According to Experian’s Automotive Market Trends Report: Q1 2024, hybrids accounted for 11.8% of new vehicle registrations, an increase...

Published: June 27, 2024 by Guest Contributor

From consumers seeking versatility and additional cargo space to more models becoming available—a discernible trend the automotive industry has...

Published: March 27, 2024 by Marty Miller

Know Your Customer (KYC) procedures are a requirement for banks and other financial institutions to collect and verify the...

Published: March 21, 2024 by Stefani Wendel