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EVs Continue to Gain Momentum as Consumer Demand Intensifies

Published: February 14, 2023 by Melinda Zabritski

Electric vehicle charging

If there’s one thing this year’s NADA Show demonstrated, it’s that the industry is hyper-focused on electric vehicles (EVs). As new models are introduced to the market—with many more to come—and more states installing charging stations, it’s no surprise that EVs were top of mind.

To help the industry better understand the widespread growth, ahead of the show we compiled an Auto Finance Year-in-Review report to break down all things EV—from financing trends to vehicle segments and more.

In 2022, EVs comprised 5.32% of new vehicle financing, marking a notable increase compared to 3.09% in 2021, 1.69% in 2020, and 1.46% in 2019.

As EVs continue to build influence in the automotive industry, it’s important for professionals to understand trends that will enable them to plan for the future.

EV pricing is on the rise

Taking a deeper dive into the average price for both new and used EVs, the data continues to show the average loan amount is typically higher than other fuel types.

In 2022, the average loan amount for a new EV was $55,865, up from $48,190 in 2021. On the used side, the average loan amount increased from $41,482 to $53,367 year-over-year.

When comparing the average monthly payments between EVs and other fuel types—such as gasoline—there is a noteworthy difference. In 2022, the average monthly payment was $869 for a new EV and $792 for used. In comparison, the average monthly payment for a gasoline vehicle came in at $659 for new and $511 for used.

Banks lead in EV financing

While lenders navigate their way through the EV space, banks are currently leading in EV financing, despite other lenders such as credit unions offering longer terms for used EVs and lower interest rates for both new and used.

It’s important to note that banks comprised 27.32% of the total market share in vehicle financing in Q3 2022, just behind credit unions, who currently hold the largest share at 28.44%.

In 2022, credit unions offered notably lower rates for EVs, coming in at 3.49% for new and 4.48% for used. In comparison, banks offered 4.03% for new and 4.81% for used and captives were at 3.99% for new and 7.37% for used.

Though, banks had slightly longer terms for new EVs in 2022, credit unions had longer terms for used. Last year, banks gave consumers 68.65 months for new and 70.57 months for used and credit unions offered 68.61 months for new and 72.04 months for used. Meanwhile, captives had 64.91 months for new and 68.87 months for used.

While it’s no surprise credit unions are offering considerably lower rates and longer terms for used EVs—as they typically focus on the used vehicle space—it can be beneficial for all lenders to utilize this data in order to create more opportunities to gain additional market share as a whole.

As the EV market continues to grow, understanding the ongoing trends will enable automotive professionals to plan effectively and efficiently when assisting consumers in finding a vehicle that fits their lifestyle.

To learn more about current EV trends, view the full Auto Finance Year-in-Review presentation on demand.

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In an ever-evolving automotive landscape, where shifting consumer behavior meets fluctuating market dynamics, Experian’s State of the Automotive Finance Market Report: Q2 2025 delivers key insights into how both consumers and professionals are adapting to the changes. This quarter’s report revealed a sharp increase in vehicle refinancing—up nearly 70% from Q2 2024—as consumers capitalized on the more stable rate environment. In fact, after refinancing, the average interest rate went from 10.45% to 8.45%. That shift resulted in their monthly payment dropping by an average of $71. Interestingly, credit unions played a significant role in the refinance surge, increasing their market share from 63.22% last year to 68.33% this quarter, and borrowers who refinanced through credit unions saw their monthly payments decrease by $87 on average. Banks saw a slight dip in their share of the refinancing market year-over-year, going from 22.71% to 21.45%, and borrowers who refinanced through them saved an average of $46 a month. New leaders emerge as the lender market share continues to evolve Taking a deeper dive into the automotive finance market share, banks reclaimed their leading position for total vehicle financing, rising to 27.50% in Q2 2025, from 24.50% in Q2 2024. Meanwhile, captives declined from 30.17% to 26.63% year-over-year, and credit unions slightly increased from 20.35% to 21.04% during the same period. For new vehicles, captives continued to lead at 52.39% this quarter, though it was a drop from 60.74% last year. On the other hand, banks grew from 21.12% to 25.91% and credit unions went from 9.99% to 12.24% in the same time frame. On the used side, banks edged ahead, increasing their share to 28.59% in Q2 2025, from 26.80% last year. Credit unions saw slight growth from 27.59% to 27.63%, while captives declined from 7.83% to 6.40% year-over-year. As affordability remains a key priority, consumers seem to be exploring financing options that offer more favorable terms. While Experian Automotive’s report continues to illustrate the evolving dynamics, these data-driven insights can empower both consumers and industry professionals to make smarter financial decisions. To learn more about automotive finance trends, view the full State of the Automotive Finance Market Report: Q2 2025 presentation on demand.

Published: September 5, 2025 by Melinda Zabritski

Mid-sized banks should take a data-driven approach to implementing credit risk strategies if they want to expand their loan portfolios.

Published: August 27, 2025 by Brian Funicelli

While Experian is known as a trusted source for credit insights, we have built a reputation for helping car shoppers, dealers, and lenders make informed decisions with confidence in the automotive space. Leveraging the value of data is key for identifying the latest trends in markets, behaviors, and industry changes. In fact, Experian’s Automotive Market Trends Report: Q1 2025 revealed the latest shifts in alternative fuel type registrations. Through the first quarter of this year, data found that growth in retail registrations for electric vehicles (EVs) is slowing compared to previous years, reaching 7.8%, down from 7.9% last year and 7.1% the year prior. Meanwhile, hybrids increased to 13.6% of new retail registrations through Q1 2025, from 11.3% through Q1 2024 and 8.8% through Q1 2023. Some of the uptick in hybrids may be attributed to consumers’ concerns with EV charging infrastructure and range anxiety. Hybrids are known to offer practical middle grounds—with the convenience of refueling and not having to plan longer trips around charging availability, this fuel type is becoming a more ideal choice for some. Vehicle preferences continue to vary by age group Through Q1 2025, Gen Z accounted for 14.8% of new retail hybrid registrations and 8.4% of EV registrations, while Millennials made up 15.9% for hybrid and 11.4% for EVs. On the other hand, Baby Boomers were at 16.3% for hybrids and 5.9% for EVs this quarter. Younger generations have naturally gravitated towards the gas-alternative fuel types as it aligns with their current lifestyle, including everyday commuting and the tech-forward features that these vehicles offer. As the automotive industry continues to evolve, staying attuned to the shifting landscape is essential. We’re committed to delivering insights that will help professionals make forward-looking decisions and stay ahead of the curve. To learn more about vehicle market trends, view the full Automotive Market Trends Report: Q1 2025 presentation on demand.

Published: July 7, 2025 by John Howard

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