The value of mobile subscribers

September 24, 2015 by Carrie Janot

While mobile subscriber lists typically are much smaller than email lists, mobile subscribers tend to be loyal and highly engaged customers. A recent Experian study on mobile subscribers found:

  • Dual subscribers (email and mobile) were 3.9 times more likely to complete transactions than email-only customers
  • Transaction rates for mobile campaigns were 10 times higher than those for email campaigns
    The findings highlight the importance of having an integrated mobile strategy that includes more than device-friendly emails.

>> Email marketing trends: Q2 2015