Customer Targeting & Segmentation
According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing......
By: Mike Horrocks As summer comes to end, so does the summer reading list but if you are still trying to get one in,...
According to Experian Marketing Services’ Q1 2014 Email Benchmark Report, personalized abandoned cart emails that dynamically show the actual customer cart had 25 percent...
As part of its guidance, the Office of the Comptroller of the Currency recommends that lenders perform regular validations of their credit score models...
According to Experian Marketing Services' annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique...
Using a risk model based on older data can result in reduced predictive...
The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to...
The desire to return to portfolio growth is a clear trend in mature credit markets, such as the US and Canada. Historically, credit unions...
By: Staci Baker As we approach the end of the year, and the beginning of holiday spending, consumers are looking at their budgets to...
Recently, a number of media articles have discussed the task facing financial institutions today – find opportunities growth in a challenging and flat economy....
By: Kari Michel What are your acquisition strategies to increase consumer lending and gain market share? This blog will discuss new approaches to create segment-based targeting campaigns and...
By:Wendy Greenawalt In my last few blogs, I have discussed how optimizing decisions can be leveraged across an organization while considering the impact those decisions...
By: Wendy Greenawalt Marketing is typically one of the largest expenses for an organization while also being a priority to reach short and long-term...
By: Wendy Greenawalt Marketing is typically one of the largest expenses for an organization and it is also a priority to reach short- and long-term growth objectives....