With credit card openings and usage increasing, now is the time to make sure your financial institution is optimizing its credit card portfolio. Here are some insights on credit card trends:
- 51% of consumers obtained a credit card application via a digital channel.
- 42% of credit card applications were completed on a mobile device.
- The top incentives when selecting a rewards card are cash back (81%), gas rewards (74%) and retail gift cards (71%).
Understanding and having a full view of your customers’ activity, behaviors and preferences can help maximize your wallet share.