Mosaic® USA is a lifestyle consumer segmentation system that classifies all U.S. households and neighborhoods into unique consumer segments and lifestyle groupings that share similar demographic and socioeconomic characteristics. This award-winning tool helps marketers develop, acquire and target rewarding customer relationships. With lifestyle and demographic groupings, you can create mailing lists that match the uniqueness of your customer base. For instance we know that the majority of "Urban Professionals" like to travel, are not big magazine readers and are in their 20s and 30s. Here is more information on this segment.
The yuppies of the last decade may have grown up, but their lifestyle lives on. These are affluent singles and couples who live in the chic high-rise neighborhoods of many big cities, owning swank condos and apartments.
1.44 percent of U.S. households