From America's Wealthiest to Active Seniors or Young Families, Experian's Mosaic lifestyle segmentation categories will help you pinpoint your target customers.
Mosaic helps marketers anticipate the evolving dynamics of the new American household. The way we live and work is changing fast, becoming more sophisticated and complex. Political, economic and technological shifts are reflected in the socio-economics, lifestyles and behaviours of consumers. The digital revolution has profoundly changed the way consumers communicate and interact on every level.