Target and engage the new American consumer

Target your audiences with precision and insight through the New Mosaic USA

Mosaic helps marketers anticipate the evolving dynamics of the new American household. The way we live and work is changing fast, becoming more sophisticated and complex. Political, economic and technological shifts are reflected in the socio-economics, lifestyles and behaviors of consumers. The digital revolution has profoundly changed the way consumers communicate and interact on every level.

The American consumer has changed dramatically. Have your marketing initiatives been updated to reflect changes like

• The increase of multigenerational households
• Digital diversity and mobile movement.
• The rapid growth of environmentally conscious consumers.

Learn more about each of the 19 Mosaic segments

• Power Elite
• Significant Singles
• Flourishing Families
• Blue Sky Boomers
• Booming with Confidence
• Families in Motion
• Suburban Style
• Pastoral Pride
• Thriving Boomers
• Singles and Starters
• Promising Families
• Cultural Connections
• Young City Solos
• Golden Year Guardians
• Middle-class Melting Pot
• Aspirational Fusion
• Family Union
• Economic Challenges
• Autumn Years