Postpaid Conversion
Migrate high-value, low risk prepaid subscribers to an optimal postpaid contract
Using advanced analytics models trained on subscriber activities and propensities, Experian MicroAnalytics segments and targets accounts that are best suited for postpaid plans, increasing engagement and loyalty while also driving up revenue and ARPU.
The MicroAnalytics platform continually assesses the prepaid customer base to quickly and accurately identify the most eligible accounts and subscribers.
Bespoke offers are then delivered through communication channels best suited to each subscriber, maximising response rates and conversion.
By enabling subscribers to choose from a variety of postpaid service plans, specifically curated from consumer risk and opportunity profiles, carriers can provide the ultimate in choice while appropriately controlling risk exposure.
Churn rates decline considerably when low-risk prepaid subscribers migrate to a rolling postpaid plan.
Profitable and loyal prepaid subscribers drive higher spend on post-paid plans, driving higher revenue and ARPU for the network operators.
Postpaid conversion services analyse subscriber eligibility across banked and unbanked consumers, relying on data and insights derived from the carriers’ raw data feeds.