Latest Posts

Why identity resolution is a key ingredient for data clean room success

Understand the importance of identity resolution and data clean rooms in AdTech, as well as how Experian can help you address these challenges.

Published: September 7, 2023 by Dylan Rothenberg, Product Marketing Manager
Maximize ad targeting with supply-side advertising

Discover how supply-side advertising can help you overcome the challenges of signal loss to deliver high-quality audience targeting and ad placement.

Published: August 22, 2023 by Hayley Schneider, Sr. Manager, Content Marketing
How Experian enables addressability with Microsoft Advertising

Learn how Experian and Microsoft Advertising's collaboration enhances addressability, broadening reach and extending the value of first-party data.

Published: August 17, 2023 by Experian Marketing Services
The future of identity in cookieless advertising

The cookieless future is here. This blog post explores the challenges and opportunities of cookieless advertising and offers our tips for how to get ahead.

Published: August 15, 2023 by Hayley Schneider, Sr. Manager, Content Marketing
Exploring the opportunities in streaming TV advertising

Streaming TV advertising is a new frontier for targeting and performance measurement. Here's what marketers need to know about this growing channel.

Published: August 10, 2023 by Hayley Schneider, Sr. Manager, Content Marketing
New marketing strategies every brand should know for 2023

The digital landscape is constantly changing. Learn four new marketing strategies for 2023 to make sure you have the right tools in your marketing toolbox.

Six things to expect at Cannes Lions from a first-time attendee

As a first-time attendee of Cannes Lions, learn what one marketer found when exploring all that AdTech's biggest festival has to offer.

Four key themes from Cannes Lions 2023

Cannes Lions 2023 brought together top industry leaders to discuss the future of advertising and creativity. Discover Experian's top four key takeaways from advertising's biggest event of the year.

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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