All posts by Hayley.Schneider@experian.com

Watch leaders from Adobe DSP, FreeWheel, Madhive, Minerva, OpenX, and Pinterest at Cannes Lions 2026 discuss how streaming media connects viewers across screens.

Pharma marketing now runs across mixed-identity conditions. Learn how to keep DTC and HCP data separate while connecting signals across activation and measurement.

Pharma ad spend is rising, but most brands can't link exposure to prescribing. Here's how to connect DTC and HCP data without merging it.

Explore three pharma marketing priorities for connecting DTC and HCP identity, activation, and measurement through privacy-first workflows.

Before agentic AI automates media buying, data must be trustworthy, identity accurate, measurement independent, and goals clear.

Experian's AI enhanced modeling enables marketers to find high-potential consumers standard signals miss, with a 10% average model lift.

Learn how Experian and DeepIntent connect patient and HCP messaging, CTV and outcome measurement for privacy-safe pharma media.

Build AI in marketing on complete data, accurate identity, and clear governance so teams can plan, activate and measure with more confidence.

Four Cannes Lions 2026 themes for marketers: agentic AI, interoperability, curation and measurement across a connected ecosystem.