All posts by Hayley Schneider

See how Experian Curated Deals helped a technology brand reach luxury gift givers on CTV and increase search revenue 128% during Black Friday and Cyber Monday.

Why a first-party data strategy built on relevant, governed context shows brands who customers are beyond the transaction.

Curation will become a real-time decisioning engine for the advertising ecosystem, connecting identity, consumer intelligence, technology, and optimization closer to where media opportunities become available.

See how a leading auto manufacturer used Experian Curated Deals for automotive advertising and achieved a 76.4% more efficient CPA on its EV campaign.

See how Experian Curated Deals helped a data company reach marketers comparing providers, with a 0.26% CTR, 2.6 times the display benchmark.

Commerce media networks each define new-to-brand differently. See why a shared identity layer is what makes cross-network results comparable.

Watch leaders from Adobe DSP, FreeWheel, Madhive, Minerva, OpenX, and Pinterest at Cannes Lions 2026 discuss how streaming media connects viewers across screens.

Pharma marketing now runs across mixed-identity conditions. Learn how to keep DTC and HCP data separate while connecting signals across activation and measurement.

Pharma ad spend is rising, but most brands can't link exposure to prescribing. Here's how to connect DTC and HCP data without merging it.