All posts by Hayley Schneider
The holiday season is almost here, and knowing how each generation plans to shop can give your holiday advertising campaigns the edge you need....
Today, Experian is excited to introduce our Offline Graph as a standalone product that clients can license, marking a significant step in our commitment...
Ditch the cookie, not the data with the next evolution of contextual targeting Today, we’re excited to announce Contextually-Indexed Audiences, a game-changer in contextual...
Experian is excited to announce that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes...
With U.S. brands expected to invest over $28 billion in connected TV (CTV) in 2024, balancing linear TV and CTV is now a top...
It’s been one week since the highly anticipated Cannes Lions 2024—the event of the year for advertising and creativity. We are excited to present...
At Experian, we power data-driven advertising through connectivity. Today, we’re excited to introduce our newest offering, which drives that connectivity: Experian Third-Party Onboarding. This...
Retail media networks (RMNs) rank among the fastest-growing media channels. According to eMarketer, retail media spend is forecasted to account for more than a...
Get ready for Cannes Lions 2024—the advertising industry is buzzing with excitement. This year’s event promises to be a center of innovation, ideas, and...