All posts by Hayley Schneider

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In the post-cookie landscape, staying ahead requires innovative strategies and partnerships. This case study dives into how MiQ, a leader in the cookieless era,...

Published: February 27, 2024 by Experian Marketing Services

As we approach the 2024 election season, the advertising landscape is poised for tremendous growth, with political ad spending projected to surpass $10 billion....

Published: January 30, 2024 by Experian Marketing Services

Every year, the Experian team attends the Consumer Electronics Show (CES) in Las Vegas, to immerse ourselves in the world’s most significant consumer tech...

Published: January 18, 2024 by Experian Marketing Services

As we approach 2024, marketers must grasp the evolving landscape of digital activation. Understanding emerging audience trends and activation strategies is key to developing...

Published: December 19, 2023 by Experian Marketing Services

2023 has been an unprecedented year for AdTech. With new challenges arising every day — from ongoing signal loss to changing consumer privacy regulations–...

Published: December 15, 2023 by Experian Marketing Services

The digital advertising landscape is undergoing a significant transformation with the gradual deprecation of third-party cookies. This shift necessitates the adoption of new strategies...

Published: December 13, 2023 by Experian Marketing Services

Magnite and Experian have formed a strategic integration to enhance cross-device audience targeting in the advertising industry. Magnite, the largest independent sell-side platform, and...

Published: December 12, 2023 by Experian Marketing Services

At the recent Beet Retreat 2023 in Santa Monica, a fireside chat featuring Kimberly Gilberti, Experian’s Chief Product Officer, shed light on how connected...

Published: December 7, 2023 by Experian Marketing Services

In the fast-paced advertising world, collaboration is crucial to keep up with the flux in consumer behaviors. Samsung Ads and Experian have joined forces...

Published: December 5, 2023 by Experian Marketing Services

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