All posts by Hayley Schneider
As a marketer, you know that the digital landscape is always changing. That’s why it’s important to make sure you’re equipped with the right...
It’s back-to-school season. Knowing your target audience is an essential piece of planning a successful back-to-school marketing campaign. To get the most out of...
It’s been one week since the highly anticipated Cannes Lions 2023 – the event of the year for advertising and creativity. We’re thrilled to...
Our next segment in our Ask the Expert series dives into the importance of data enrichment and its benefits across connected TV (CTV) advertising....
As time marches onward and the world of marketing becomes more and more data-driven, the handling of personally identifiable information (PII) becomes increasingly important....
Based on the Q1 U.S. Travel Association Consumer Quarterly Tracker conducted by Ipsos, 52% of American adults are eagerly planning to embark on leisure...
We’re excited to introduce the next segment in our Q&A series, Ask the Expert! Ask the Expert features a series of conversations with product...
Customer data integration gives marketers an in-depth view of customer behavior, so you can better segment and target your audience. This provides the tools...
Companies have access to a large amount of customer data that can give them valuable insights into customer needs and behaviors. This data has...