Identify the right customers

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Marketing success can sometimes come in the most unlikely of combinations — reminiscent of a great chef crafting a delicious dish from ingredients rarely...

Published: May 9, 2024 by Experian Marketing Services

This summer’s games in Paris represent an extraordinary opportunity to connect with sports audiences on a global scale. As we anticipate this momentous event...

Published: May 8, 2024 by Hayley Schneider

In the American political landscape, understanding the intricacies of voters’ attitudes and behaviors has never been more crucial. With the 2024 election season on...

Published: April 23, 2024 by Experian Marketing Services

At Experian, we understand the critical role that audience targeting plays in the success of marketing campaigns. That’s why we’re excited to share this...

Published: April 9, 2024 by Experian Marketing Services

With the impending deprecation of third-party cookies, marketers find themselves at the crossroads of innovation and adaptation. As we bid farewell to this identifier,...

Published: April 2, 2024 by Experian Marketing Services

Explore the impact of cookie deprecation on digital marketing and learn strategies to adapt using ethical data practices and first-party...

Published: March 26, 2024 by Experian Marketing Services

As the vibrant colors of spring emerge, so do opportunities for marketers to engage with their audience in fresh and meaningful ways. Crafting effective...

Published: March 14, 2024 by Experian Marketing Services

As we approach the 2024 election season, the advertising landscape is poised for tremendous growth, with political ad spending projected to surpass $10 billion....

Published: January 30, 2024 by Experian Marketing Services

As we approach 2024, marketers must grasp the evolving landscape of digital activation. Understanding emerging audience trends and activation strategies is key to developing...

Published: December 19, 2023 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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