Identify the right customers

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Companies use data science to understand large data sets surrounding their customer base. With this information, a business can discover what is and isn’t...

May 11, 2023 by Experian Marketing Services

In the era of e-commerce and digital marketing, it’s important to remember that your market is most likely spread out over a wide range...

April 25, 2023 by Experian Marketing Services

As Earth Day approaches, it’s the perfect opportunity for marketers to explore innovative ways to engage with eco-conscious customers. With a strong and growing...

April 18, 2023 by Experian Marketing Services

Behavioral segmentation in marketing Marketing segmentation plays an important role in helping you connect meaningfully with your customers. While you need traditional geographical and...

April 6, 2023 by Experian Marketing Services

Build customer segments to improve targeting Customer segmentation divides consumers into groups based on shared characteristics, behaviors, and needs. When you understand what consumers...

March 28, 2023 by Experian Marketing Services

A successful back-to-school campaign strategy starts with identifying the key audience segments to target. Over half of all searches related to back-to-school happen within...

March 21, 2023 by Experian Marketing Services

Needs-based segmentation as a marketing strategy Grouping people together based on shared characteristics is essential for targeting the right audience and increasing conversion rates....

March 14, 2023 by Experian Marketing Services

In our last few blog posts, we’ve talked about customer segmentation and different ways to segment your target audience into smaller chunks like demographic...

March 2, 2023 by Experian Marketing Services

Psychographic segmentation in marketing  Using psychographic segmentation, you can group your customers by various psychological factors. This approach is helpful because it allows you...

February 14, 2023 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.