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It’s almost the start of a new year, so it’s time to plan your 2025 marketing strategy. One-third of U.S. adults planned to make...

Published: October 31, 2024 by Lucy Simmonds

Connected TV (CTV) is a leading platform in digital advertising, combining the precise targeting of digital ads with the broad reach and storytelling power...

Published: October 21, 2024 by Budi Tanzi

Ditch the cookie, not the data with the next evolution of contextual targeting Today, we’re excited to announce Contextually-Indexed Audiences, a game-changer in contextual...

Published: October 3, 2024 by Experian Marketing Services

As Oracle exits the advertising space, we understand that this may present a challenge. Experian is here to support you with a seamless transition...

Published: September 30, 2024 by Lucy Simmonds

At Experian, we understand the importance of audience targeting when it comes to crafting a successful marketing campaign. That’s why we’ve invested in developing...

Published: September 24, 2024 by Lucy Simmonds

Experian, the leader in powering data-driven advertising through connectivity, is thrilled to unveil our latest solution, Digital Graph and Marketing Attributes. This joint solution...

Published: September 23, 2024 by Experian Marketing Services

After a six-month beta period, collaboration in Snowflake Data Clean Rooms using Experian’s offline or digital graph is now generally available for all clients....

Published: September 18, 2024 by Experian Marketing Services

With U.S. brands expected to invest over $28 billion in connected TV (CTV) in 2024, balancing linear TV and CTV is now a top...

Published: September 17, 2024 by Experian Marketing Services

Cuebiq’s mission, as an offline intelligence and measurement company, is to deliver the most accurate and reliable insights on how digital marketing efforts impact...

Published: June 26, 2024 by Lucy Simmonds

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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