Identify the right customers

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It’s back-to-school season. Knowing your target audience is an essential piece of planning a successful back-to-school marketing campaign. To get the most out of...

July 18, 2023 by Experian Marketing Services

As Earth Day approaches, it’s the perfect opportunity for marketers to explore innovative ways to engage with eco-conscious customers. With a strong and growing...

April 18, 2023 by Experian Marketing Services

A successful back-to-school campaign strategy starts with identifying the key audience segments to target. Over half of all searches related to back-to-school happen within...

March 21, 2023 by Experian Marketing Services

In our last few blog posts, we’ve talked about customer segmentation and different ways to segment your target audience into smaller chunks like demographic...

March 2, 2023 by Experian Marketing Services

With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...

August 27, 2020 by Fruzsi Toenniessen, Senior Sales & Strategy Consultant

There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...

August 18, 2020 by Lester Holze, VP of Sales

2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...

July 24, 2020 by Steve Zimmerman, Director of Custom Analytics and Jessica Childs, Product Manager

With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...

July 8, 2020 by Lester Holze, VP of Sales

As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

July 6, 2020 by Brad Danaher, Director of TV Solutions

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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