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Top 10 audiences for Q2

Published: April 9, 2024 by Experian Marketing Services

Experian's top 10 audiences to activate in Q2

At Experian, we understand the critical role that audience targeting plays in the success of marketing campaigns. That’s why we’re excited to share this curated list, aimed at helping agencies and media buyers plan their campaigns and effectively reach their audiences with precision and confidence.

Here’s a look at the Experian audiences that were the most popular in Q2 2023. Which ones will you add to your Q2 campaign planning?

Our top 10 audiences for Q2

Fitness enthusiast

Lifestyle and Interests (Affinity) > Health & Fitness > Fitness Enthusiast

In-store high spender on baby products

Retail Shoppers: Purchase Based > Shopping Behavior > Baby Products: In Store High Spenders

Has a bachelor’s degree

Demographics > Education > Bachelor Degree

In-market for an SUV and CUV

Autos, Cars and Trucks > In Market-Body Styles > SUV and CUV

In-market for a mid-size truck

Autos, Cars and Trucks > In Market-Body Styles > Mid-Size Truck

Homeowner

Demographics > Homeowners/Renters > Homeowner

In-market for a small, mid-size SUV

Autos, Cars and Trucks > In Market-Body Styles > Small Mid-Size SUV

In-market for a full-size truck

Autos, Cars and Trucks > In Market-Body Styles > Full-Size Trucks

In-market for a full-size SUV

Autos, Cars and Trucks > In Market-Body Styles > Full-Size SUVs

Household income level

Demographics > Household Income (HHI) > $75,000+

Our top 5 audiences by vertical

Which audience segments were the most popular by advertiser vertical?

Advanced TV

Household income level

Demographics > Household Income (HHI) > $75,000-$99,999

Interested in dogs

Lifestyle and Interests (Affinity) > Pets > Dogs (FLA / Fair Lending Friendly)1

Homeowner

Demographics > Homeowner/Renter > Homeowner

Household income level

Demographics > Household Income (HHI) > $100,000-$124,999

Interested in arts and entertainment

Lifestyle and Interests (Affinity) > Art and Entertainment > Visual Art and Design (FLA / Fair Lending Friendly)

Agency

Dog owner

Lifestyle And Interests (Affinity) > Pets > Dog Owners

Cat owner

Lifestyle And Interests (Affinity) > Pets > Cat Owners

Active investor

Lifestyle And Interests (Affinity) > Investors > Active Investor

Mutual fund investor

Lifestyle And Interests (Affinity) > Investors > Mutual Fund Investor

In-market for a full-size SUV

Autos, Cars and Trucks > In Market-Body Styles > Full-Size SUVs

Auto

In-market for a new car

Autos, Cars and Trucks > In Market-New/Used > New Car

In-market for a used car

Autos, Cars and Trucks > In Market-New/Used > Buyer Used

In-market for a Honda

Autos, Cars And Trucks > In Market-Make And Models > Honda

In-market for an auto loan

Financial FLA Friendly > In Market Auto Loan

In-market for an auto lease

Financial FLA Friendly > In Market Auto Lease

Chart that shows media preference for consumers who are in market for a vehicle.

Did you know?

Consumers looking to buy a new vehicle prefer streaming TV, digital newspapers, and email for communication2. By merging our TrueTouchTM engagement channel audiences with our Auto in-market audiences, you can effectively target these consumers through their preferred channels. TrueTouch facilitates personalized advertising campaigns by predicting consumer preferences, ensuring messaging styles align with the right channels and calls to action.

By understanding what types of media people prefer, you can match the best way to talk to them with what to offer, using the right channels for personalized ads. No consumer is the same – and you need to engage with them on their terms to successfully market to them.

Financial

Active in the military

Lifestyle And Interests (Affinity) > Occupation > Military – Active

In-market for a credit union loan

Financial FLA Friendly > In Market Credit Union Loan

40-49 years old

Demographics > Ages > 40-49

30-39 years old

Demographics > Ages > 30-39

Small business owner

Consumer Behaviors > Occupation: Small Business Owners

Health

25-29 years old

Demographics > Ages > 25-29

30-34 years old

Demographics > Ages > 30-34

Weight conscious

Lifestyle and Interests (Affinity) > Health & Fitness > Weight Conscious

Moms interested in fitness

Lifestyle and Interests (Affinity) > Moms, Parents, Families > Fitness Mothers

High spenders at vitamin/supplement stores

Retail Shoppers: Purchase Based > Health and Fitness > Vitamins/Supplements: Vitamins/Supplements

Retail & CPG

Dog owners

Lifestyle And Interests (Affinity) > Pets > Dog Owners

Cat owners

Lifestyle And Interests (Affinity) > Pets > Cat Owners

Fitness enthusiast

Lifestyle and Interests (Affinity) > Health & Fitness > Fitness Enthusiast

Interested in healthy living

Lifestyle and Interests (Affinity) > Health & Fitness > Healthy Living

High spenders at vitamin/supplement stores

Retail Shoppers: Purchase Based > Health and Fitness > Vitamins/Supplements: Vitamins/Supplements

Activate the right audiences with Experian

When you choose Experian’s syndicated audiences, you gain access to over 2,400 audiences that span across 15 verticals and categories. These audiences are directly available for activation on over 30 platforms and can be sent to over 200 media platforms. Experian is ranked #1 for data accuracy (as validated by Truthset) and Experian Marketing Data is the foundation for successful targeting, enrichment, and activation.

For a full list of Experian’s syndicated audiences and activation destinations, download our syndicated audiences guide. Need a custom audience? We can help you build and activate an Experian audience on the platform of your choice.

Check out other seasonal audiences you can activate today.

Footnotes

  1. Fair Lending Act Friendly audiences: “Fair Lending Friendly” indicates data fields that Experian has made available without use of certain demographic attributes that may increase the likelihood of discriminatory practices prohibited by the Fair Housing Act (“FHA”) and Equal Credit Opportunity Act (“ECOA”). These excluded attributes include, but may not be limited to, race, color, religion, national origin, sex, marital status, age, disability, handicap, family status, ancestry, sexual orientation, unfavorable military discharge, and gender. Experian’s provision of Fair Lending Friendly indicators does not constitute legal advice or otherwise assure your compliance with the FHA, ECOA, or any other applicable laws. Clients should seek legal advice with respect to your use of data in connection with lending decisions or application and compliance with applicable laws.
  2. Experian looked at our Auto and TrueTouch audience data to understand media preference trends over the past year.

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