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Discover 2024 marketing trends in Experian’s digital audience report

December 19, 2023 by Experian Marketing Services

Experian's 2024 Digital audience trends and predictions

As we approach 2024, marketers must grasp the evolving landscape of digital activation. Understanding emerging audience trends and activation strategies is key to developing impactful marketing initiatives and positioning your brand for success.

In Experian’s 2024 Digital audience trends and predictions report you’ll find:

  • Data-driven insights that will empower you to confidently develop marketing strategies that resonate with your audience and drive meaningful results.
  • Insights from Experian experts and our industry-leading data.
  • Our outlook for 2024 marketing trends.
Watch a sneak peek of what's inside Experian's 2024 Digital audience trends and predictions report.

In this blog post, we’ll provide a sneak peek of the 2024 marketing trends you can expect in our full report.

Digital activation

Digital activation grew by 63% between 2022 and 2023. We expect digital activation to increase in 2024 but at a slower rate than in 2023 due to economic uncertainty caused by high-interest rates, recent state privacy regulations, and work stoppages in the entertainment and automotive industries.

A bar graph that shows changes in digital activation from 2021-2023.

Top digital audiences

Which digital audiences are advertisers purchasing from Experian?

We are seeing growth in four major data categories: Automotive, Demographics, Lifestyle and Interests, and Retail Shoppers: Purchase Based audiences. Here are a few audiences within these categories that you can activate on-the-shelf of your preferred platform: 

  • Automotive: Autos, Cars, and Trucks > In Market-Make and Models
  • Demographics: Demographics > Homeowners/Renters > Renter
  • Lifestyle and Interests: Lifestyle and Interests (Affinity) > Activities and Entertainment > Wine Lovers
  • Retail Shoppers: Purchase Based: Retail Shoppers: Purchase Based > Food and Drink > Restaurants: Fast Food/QSR Chicken Frequent Spenders

Top digital audiences by industry

What are the top digital audiences being activated by industry? Download our 2024 Digital audience trends and predictions report to discover the top digital audiences in the following industries:

  • Automotive
  • Health
  • Financial Services
  • Retail & CPG

Be on the lookout for our industry-specific reports in January 2024.

Download our report today for insight into 2024 marketing trends

As your data partner, Experian is dedicated to helping you identify your customers, understand their values, and guide your marketing strategies based on 2024 marketing trends. Plan your 2024 marketing initiatives with Experian as your dedicated guide.

Download our 2024 Digital audience trends and predictions report to find out what you can expect in 2024 and how Experian can help you reach your audience.


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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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