All posts by Hayley.Schneider@experian.com

The challenge facing marketers today is the fragmentation of signals across browsers, devices, apps and platforms. A resilient identity framework unifies these signals into a consistent, privacy-safe view of the consumer.

See the digital marketing trends shaping 2026, from AI adoption to data privacy and connected TV advertising growth.

See what the latest 2026 consumer insights reveal about shopping habits, media use, and what marketers should do next.

Learn why context is key to making AI successful. Explore how Experian’s AI-driven technology interprets live bidstream data, device activity, content, and timing to optimize in the moment.

Learn how data onboarding connects offline customer data to digital ad platforms for more precise audience targeting.

Learn why an AI-powered identity resolution solution is critical to building unified, privacy-safe, and data-driven marketing experiences.

See how pairing identity with AI helps marketers deliver precise, measurable performance in holiday advertising.

Learn how a pet brand beat audio campaign goals by 63% with Experian Curated Deals, driving engagement, conversions, and long-term growth.

AdTech jargon can feel overwhelming, but we're breaking it down café-style. From first-party data and identity resolution to clean rooms and ID-free targeting, here are the essential terms marketers need to know.