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Hayley Schneider

Sr. Manager, Content Marketing

Hayley Schneider is a marketing professional with over 10 years of experience building impactful, audience-focused content strategies. With expertise in B2B storytelling, campaign planning, and content analytics, she creates high-performing thought leadership, e-books, case studies and blogs that align with business objectives. Prior to Experian, Hayley honed her skills at ClickPay and Disney, gaining expertise in storytelling, campaign planning, and brand marketing. A lifelong bookworm and proud Swiftie, she thrives on translating complex ideas into compelling, actionable stories to connect with audiences in meaningful ways. Hayley holds a B.A. in English and Spanish from the College of the Holy Cross in Worcester, MA.

-- Hayley.Schneider@experian.com

All posts by Hayley.Schneider@experian.com

How to use consumer data for Black Friday and Cyber Monday 2025

Use data to win Black Friday and Cyber Monday 2025. With Experian data and identity, you can segment smarter, price better, and personalize promos to boost holiday sales.

Published: July 15, 2025 by Experian Marketing Services
Inside Experian’s solutions for SSPs with Yieldmo

Discover how Yieldmo uses Experian's solutions for supply-side platforms (SSPs) to activate high-performing audiences at scale.

Published: June 25, 2025 by Experian Marketing Services
Less hype, more action: Three trends from Cannes Lions 2025

After another week at Cannes Lions 2025, one thing is abundantly clear: our industry is done talking about possibilities — it’s ready to act.

Published: June 25, 2025 by Dave Rosner, VP, Marketing, Audigent
The unexpected upside of a cookieless future that never came

While Google’s U-turn on cookie deprecation is frustrating, it sparked innovations in privacy-first targeting and identity that will benefit marketers long-term.

Curation is shaping a paradigm shift across the industry

Curation can no longer be considered a trend. Here's why curation is now a critical component of digital advertising strategies.

Tuned in and turned on: How identity is powering the audio boom

Learn how leading digital audio advertising platforms are solving identity challenges to increase personalization, reach, and ROAS.

Published: June 4, 2025 by Chris Meredith, Head of Sell-Side
What’s new in Experian’s data marketplace

Experian's data marketplace is gaining traction across the ecosystem with 10+ top activation platforms and 20+ premium data providers.

Published: May 29, 2025 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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