All posts by Hayley Schneider
See how marketing measurement in 2026 connects activation, identity, and outcomes so insights guide campaigns while they run.
Discover how addressable advertising uses AI and trusted data to deliver clear messages to real audiences. Learn why it’s important for digital and TV in 2026.
CES 2026 highlighted three priorities for marketers: data quality for AI, mainstream curation, and unified activation and measurement through identity.
The challenge facing marketers today is the fragmentation of signals across browsers, devices, apps and platforms. A resilient identity framework unifies these signals into a consistent, privacy-safe view of the consumer.
See the digital marketing trends shaping 2026, from AI adoption to data privacy and connected TV advertising growth.
See what the latest 2026 consumer insights reveal about shopping habits, media use, and what marketers should do next.
Learn why context is key to making AI successful. Explore how Experian’s AI-driven technology interprets live bidstream data, device activity, content, and timing to optimize in the moment.
Learn how data onboarding connects offline customer data to digital ad platforms for more precise audience targeting.
Learn why an AI-powered identity resolution solution is critical to building unified, privacy-safe, and data-driven marketing experiences.