All posts by Hayley Schneider
Companies use data science to understand large data sets surrounding their customer base. With this information, a business can discover what is and isn’t...
In the era of e-commerce and digital marketing, it’s important to remember that your market is most likely spread out over a wide range...
As Earth Day approaches, it’s the perfect opportunity for marketers to explore innovative ways to engage with eco-conscious customers. With a strong and growing...
Advertisers are always looking for ways to improve the targeting and effectiveness of their campaigns. One strategy that’s gaining popularity lately is using curated...
Behavioral segmentation in marketing Marketing segmentation plays an important role in helping you connect meaningfully with your customers. While you need traditional geographical and...
Build customer segments to improve targeting Customer segmentation divides consumers into groups based on shared characteristics, behaviors, and needs. When you understand what consumers...
A successful back-to-school campaign strategy starts with identifying the key audience segments to target. Over half of all searches related to back-to-school happen within...
Needs-based segmentation as a marketing strategy Grouping people together based on shared characteristics is essential for targeting the right audience and increasing conversion rates....
The AdTech industry is undergoing rapid changes as it adjusts to the impacts of data deprecation and ever-changing privacy regulations. At the same time,...