All posts by Hayley.Schneider@experian.com

First-party data creates more value when it's activated. See how to target, connect, and scale first-party audience data across every channel.

Kevin Dunn has been Chief Revenue Officer at Experian Marketing Services for one month. Here are his thoughts on his first 30 days.

Learn how combining first-party, third-party, contextual, and geographic data work together supports an integrated data strategy in 2026.

See how marketing measurement in 2026 connects activation, identity, and outcomes so insights guide campaigns while they run.

Discover how addressable advertising uses AI and trusted data to deliver clear messages to real audiences. Learn why it’s important for digital and TV in 2026.

CES 2026 highlighted three priorities for marketers: data quality for AI, mainstream curation, and unified activation and measurement through identity.

The challenge facing marketers today is the fragmentation of signals across browsers, devices, apps and platforms. A resilient identity framework unifies these signals into a consistent, privacy-safe view of the consumer.

Marketing in 2026 will hinge on connection between AI and data accuracy, commerce media and category expansion, and curation and programmatic efficiency. These shifts mark marketing’s “6–7 moment,” when once-fragmented parts finally snap together.

Discover the top 2026 consumer insights shaping data-driven marketing—from personalization and trust to identity and activation.