All posts by Hayley.Schneider@experian.com

Omnichannel marketing is no longer optional. Learn why focusing on consumers, and not channels, will drive better performance.

Experian's activation and measurement solutions for brands help drive reach among key audiences and measure the impact.

Learn the four main marketing segmentation methods marketers are using: demographic, geographic, behavioral, and firmographic.

Use data to win Black Friday and Cyber Monday 2025. With Experian data and identity, you can segment smarter, price better, and personalize promos to boost holiday sales.

Learn how contextual targeting helps marketers reach relevant audiences without relying on cookies or personal data.

Discover how Yieldmo uses Experian's solutions for supply-side platforms (SSPs) to activate high-performing audiences at scale.

After another week at Cannes Lions 2025, one thing is abundantly clear: our industry is done talking about possibilities — it’s ready to act.

While Google’s U-turn on cookie deprecation is frustrating, it sparked innovations in privacy-first targeting and identity that will benefit marketers long-term.

Curation can no longer be considered a trend. Here's why curation is now a critical component of digital advertising strategies.