All posts by Hayley.Schneider@experian.com

After another week at Cannes Lions 2025, one thing is abundantly clear: our industry is done talking about possibilities — it’s ready to act.

While Google’s U-turn on cookie deprecation is frustrating, it sparked innovations in privacy-first targeting and identity that will benefit marketers long-term.

Curation can no longer be considered a trend. Here's why curation is now a critical component of digital advertising strategies.

Learn how leading digital audio advertising platforms are solving identity challenges to increase personalization, reach, and ROAS.

Experian's data marketplace is gaining traction across the ecosystem with 10+ top activation platforms and 20+ premium data providers.

Discover how to use Experian Audiences to activate seasonal campaigns.

Learn how to spring clean your marketing in 2025, refresh strategies, refine segmentation, and activate across channels with Experian.

Retail media networks (RMNs) are on the brink of a major shift. On-site monetization won't be the growth driver it once was. To remain competitive, RMNs must move beyond traditional, on-site placements and embrace a broader, more integrated approach to media activation.

Demographic segmentation helps you identify your customers and the best marketing strategies for them. See five real-world examples from Experian customers.