All posts by Hayley.Schneider@experian.com

Learn how to spring clean your marketing in 2025, refresh strategies, refine segmentation, and activate across channels with Experian.

Retail media networks (RMNs) are on the brink of a major shift. On-site monetization won't be the growth driver it once was. To remain competitive, RMNs must move beyond traditional, on-site placements and embrace a broader, more integrated approach to media activation.

Demographic segmentation helps you identify your customers and the best marketing strategies for them. See five real-world examples from Experian customers here.

Retail media is surging, but identity gaps limit growth. See why a strong identity foundation is essential for targeting, reach, and measurement.

At this year’s Shoptalk, one thing was clear: Retailers are no longer just competing on price or product, they’re competing on experience.

Learn how data accuracy directly impacts the ability for marketers to reach their target audiences and measure campaign performance.

Here’s how sell-side stakeholders navigate the identity jungle—where privacy rules, shifting signals, and advertiser demands make every step an adventure.

Just as our dinner plans are growing more ambitious, so are our data strategies. Today’s data marketplace operators are cooking up a complex menu of campaigns.

Outcome-based TV measurement ties ad performance to business results. Discover its benefits and applications for smarter media planning.