Unlocking the Future of Credit Underwriting

Updated: August 3, 2026 by Julie Lee 5 min read February 6, 2024

At A Glance

Credit underwriting is the process of evaluating a borrower’s creditworthiness to determine whether to approve a loan or line of credit and under what terms.
Office workers talking in front of computer


The evolution of credit underwriting

Credit underwriters have had the same goal for millennia — assess the creditworthiness of a borrower to determine whether to offer them a loan. But the process has changed immensely, and the pace of change has recently increased.

Fewer than 50 years ago, an underwriter might consider an applicant’s income, occupation, marital status, and sex to make a decision. The Equal Credit Opportunity Act didn’t pass until 1974. And it wasn’t expanded to prohibit lending discrimination based on other factors, such as color, age, and national origin, until two years later.

Regulatory changes can have an immediate and immense impact on credit underwriting, but there were also slower changes developing. As credit bureaus centralized and computers became more readily available, credit decisioning systems offered new insights. The systems could segment groups and help lenders make more complex and profitable decisions at scale, such as setting risk-appropriate credit limits and terms.

With access to more data and computing power, lenders get a more complete picture of applicants and their current customers. Technological advances also lead to automated decisions, which can improve lenders’ workflows and customer satisfaction. In the late 2000s, fintech lenders entered the scene and disrupted the ecosystem with a completely online underwriting and funding process.

More recently, AI and machine learning started as buzzwords, but quickly became business necessities. In fact, according to McKinsey, nearly two-thirds of organizations say AI is enabling innovation, while one-third are already using AI to transform core business processes, products and services.

The latest explainable machine learning models can increase automation and efficiency while outperforming traditional modeling approaches. Access to increased computing power is, once again, helpingpower this shift. But it’s also only possible because of thelenders access to alternative credit data.*

Future-proofing your credit underwriting strategy

Today’s leading lenders use innovative technology and comprehensive data to improve their credit decisioning — including fraud detection, underwriting, account management, and collections. To avoid getting left behind, you need to consider how you can incorporate new tools and processes into your strategy.

  • Get comfortable with machine learning models: Although machine learning models have repeatedly shown they can offer performance improvements, lenders may hesitate to adopt them if they can’t explain how the models work. It’s smart to be cautious as so-called “black box” models generally don’t pass regulatory muster — even if they can offer a greater lift. But there is a middle ground, and credit modelers use machine learning techniques to develop more effective models that are fully explainable.
  • Explore new data sources: Machine learning models are great at recognizing patterns, but you need to train them on large data sets if you want to unlock their full potential. Lenders’ internal data can be important, especially if they’re developing custom models. But lenders should also try leveraging various types of alternative credit data to train models and more accurately assess an applicant’s creditworthiness. This can include data from public records, rental payments, alternative financial services, and consumer-permissioned data.
  • Focus on financial inclusion: Using new data sources can also help you more accurately understand the risk of an applicant who isn’t scorable with traditional models. For example, Lift Premium™ uses machine learning and a combination of traditional consumer bureau credit data and alternative credit data to score 96 percent of U.S. consumers —15 percent more than conventional scores. As a result, lenders can expand their lending universe and offer right-sized terms to people and groups who might otherwise be overlooked.
  • Use AI to fuel automation: Artificial intelligence can accelerate automation throughout the credit life cycle. Machine learning models do this within underwriting by more precisely estimating the creditworthiness of applicants. The more accurate a model is, the better it will be at identifying applicants who lenders want to approve or deny.
  • Consider your decisioning strategy: Although a machine learning model might offer more precise insight, lenders still need to set their decisioning strategy and business rules, including the cutoff points. Credit decisioning software can help lenders implement these decisions with speed, accuracy, and scalability.
  • Use underwriting as a component of strategic optimization: Advanced analytics allow companies to move away from simpler rule-based decisions and toward strategies that take the business’s overall goals into account. For example, lenders may be able to optimize decisions that involve competing goals — such as targets for volume and bad debt — to help the business reach its goals.
  • Test and benchmark: Underwriting is an iterative process. Lenders can use machine learning techniques to build and test challenger models and see how well they perform. You can also compare the results to industry benchmarks to see if there’s likely room for more improvement.

Why lenders choose Experian

Lenders have used Experian’s consumer and business credit data to underwrite loans for decades, but Experian is also a leader in advanced analytics. As lenders try to figure out how they’ll approach underwriting in the coming years, they can partner with Experian’s data scientists, who understand how to develop and deploy the latest types of compliant and explainable credit underwriting models.

Experian also offers credit underwriting software and cloud-based and integrated decisioning platforms, along with modular solutions, such as access to alternative credit data, predictive attributes and scores. And lenders can explore collaborative approaches to developing ML-aided models that incorporate internal and third-party data.

If you’re not sure where to start,a business reviewcan help you identify a few quick wins and create a road map for future improvements.

Explore our credit decisioning solutions.

* When we refer to “Alternative Credit Data,” this refers to the use of alternative data and its appropriate use in consumer credit lending decisions as regulated by the Fair Credit Reporting Act (FCRA). Hence, the term “Expanded FCRA Data” may also apply in this instance and both can be used interchangeably.

Related Posts

Invisible Security Is the New Competitive Advantage at Checkout 

Every retailer invests heavily to drive shoppers to its website during the holidays. But after months of planning and thousands to millions of dollars spent on marketing, every customer journey comes down to one critical moment: Checkout.  Today, fraud prevention means protecting revenue by ensuring legitimate customers complete their purchase, not just stopping bad actors.  That's becoming increasingly important as holiday shopping evolves. In 2025, U.S. online holiday spending reached a record $257.8 billion,1 with shoppers spreading their purchases across months rather than just Black Friday and Cyber Monday. Every approval and every false decline has a bigger business impact than ever.  Trust is becoming a conversion strategy  Consumers expect retailers to protect them from fraud, but they don't want that protection to slow them down. That's where a significant opportunity exists.  Experian research found that 52% of consumers expect retailers to protect them online, yet only 19% trust them to do so.2 Meanwhile, payment providers enjoy a positive trust gap because security happens quietly in the background with minimal friction.   The takeaway? Customers don't equate more authentication with more trust. Instead, they equate less friction with better experiences.  Learn how retailers can improve approvals, reduce false declines and build customer trust through layered identity intelligence.  Download the white paper Invisible security is the future of checkout  Modern identity verification, behavioral analytics and account intelligence allow retailers to recognize trusted customers behind the scenes – reserving step-up authentication only for higher-risk transactions. Why does that matter? Because friction is measurable.  Research from Experian and cited in our white paper, shows that 16% of online transactions encounter suspected fraud friction, and 70% of that friction is unnecessary.3 Meanwhile, 25% of consumers abandon the purchase after experiencing onboarding friction, choosing a competitor instead.   Reducing unnecessary friction isn't just good customer experience; it's good business.  One retailer that used Experian's account ownership verification and identity intelligence captured more than $8 million in additional monthly revenue by improving auto-approval strategies and reducing customer friction.   Learn how to protect revenue, not just prevent fraud As holiday traffic ramps up, retailers have an opportunity to rethink checkout as more than a fraud control. It's a revenue engine. Our latest white paper explores how layered identity strategies can help retailers improve approvals, reduce false declines and deliver the frictionless experiences customers increasingly expect.  Download the full white paper to learn how invisible security can help strengthen customer trust while maximizing holiday conversion.  Download now

August 19, 2026 by Kim Le
Winning Top-of-Wallet Before the Holiday Season: What Lenders Should Know Now

Every year, consumers say they'll spend less during the holidays. Every year, many do the opposite. Ahead of the 2025 holiday shopping season, 57% of consumers told Deloitte they expected the economy to weaken, the most pessimistic outlook recorded in the survey's history. Planned holiday spending was down 10%. Yet by the end of the season, online holiday sales reached a record $257.8 billion, up 6.8% year over year. Credit card balances climbed to $1.28 trillion, and Buy Now, Pay Later (BNPL) financing surpassed $20 billion during the holiday period. For lenders, the takeaway is to identify and engage the right consumers before the holidays were best equipped to capture that spending while effectively managing risk. As the 2026 holiday season approaches, Experian's latest market insights suggest that while credit performance appears relatively stable at the portfolio level, important shifts beneath the surface are changing how lenders should evaluate both opportunity and risk. Holiday shopping season 2026 Winning top of wallet before the holiday swipe Download the white paper now Holiday lending decisions happen long before the holidays It’s been observed that the holiday shopping season has expanded – beginning before Black Friday – over recent years. While Cyber Week continues to generate headlines, holiday spending is becoming more distributed throughout the quarter. For lenders, that means strategies must be in place before peak shopping begins. Credit line increases, portfolio reviews, acquisition strategies and risk segmentation completed in late summer often determine how much holiday spending an institution can safely capture. At the same time, early signs of credit deterioration are emerging faster than traditional portfolio metrics suggest reinforcing the importance of identifying emerging portfolio risk early rather than relying solely on broad portfolio performance indicators. Income is becoming a stronger predictor of credit performance One of the most notable shifts in today's lending environment is the growing relationship between income and future credit performance. Experian's data suggests the market is becoming increasingly polarized. The population earning more than $250,000 annually has more than doubled since 2023, but more than one-quarter of those consumers have since moved into lower income brackets, often following retirement or job loss. Meanwhile, consumers earning less than $50,000 annually show relatively little income mobility, with approximately 85% remaining in the same income band year-over-year. These trends highlight an important reality: a credit score alone may no longer provide a complete picture of borrower risk. Four priorities before peak holiday spending With only a short window before holiday borrowing accelerates, lenders have an opportunity to strengthen both growth and risk strategies. Key areas of focus include: Refine acquisition strategies Move beyond score-only targeting by incorporating verified income, cash flow and existing credit relationships to identify qualified borrowers. Optimize existing portfolios Identify customers demonstrating positive credit migration and proactively evaluate opportunities to increase credit lines before peak spending begins. Monitor emerging credit risks Use early-stage delinquency indicators and behavioral signals to identify potential performance issues before losses accelerate. Strengthen fraud management and prevention Seasonal account openings and increased transaction volumes create greater fraud exposure. Identity verification, synthetic identity detection and dormant account monitoring remain critical during high-volume acquisition periods. Preparing for the holiday shopping season ahead The 2025 holiday season demonstrated that consumer spending decisions don't always align with consumer sentiment. How does that translate for the 2026 shopping season? For lenders, success will depend less on reacting to spending trends in November and more on making informed credit decisions months earlier. As consumer financial behavior continues to evolve, combining traditional credit data with income, cash flow and alternative data can provide a more complete understanding of both opportunity and risk. Institutions that incorporate these broader insights into acquisition, portfolio management and fraud strategies will be better positioned to grow responsibly during one of the year's most active lending periods. Ready to learn more? Access the full white paper

August 19, 2026 by Stefani Wendel
Why Distribution Matters in Income and Employment Verification 

Verification has become an increasingly important area of focus in mortgage lending, but success is about more than just coverage. In the latest episode of the Chrisman Commentary Podcast, Experian's Jamie Norris, Senior Manager of Strategic Alliances, shares why distribution and integration are increasingly the keys to driving adoption, automation, and better borrower experiences.  Why Distribution Matters in Verification  As lenders continue to pursue faster, more efficient mortgage processes, verification solutions must fit seamlessly into the systems they already use. Norris explains how Experian's strategy is focused on helping lenders access trusted income and employment data while minimizing workflow disruption by making Experian Verify accessible across loan origination systems (LOS), point-of-sale platforms, underwriting technologies, and reseller networks.  Building a Smarter Verification Strategy  The conversation explores why lenders benefit from having access to multiple verification providers, how they can optimize verification strategies to maximize automation while minimizing costs and borrower friction, and why an "instant-first" approach is gaining momentum across the industry.  Looking Ahead: AI, Automation, and the Future of Mortgage Lending  Norris also discusses how AI-driven underwriting and decisioning are reshaping mortgage technology. As lending platforms become increasingly automated, real-time verification data is expected to support faster decisioning and more streamlined borrower experiences.  She shares Experian's vision for expanding its verification ecosystem and delivering a broader suite of solutions that meet lenders wherever they work.  Listen to the full episode above to hear Jamie's insights on verification strategy, partner integrations, AI-enabled lending, and what's next for mortgage automation. 

August 18, 2026 by Ted Wentzel

Subscribe to our Newsletter

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to our Newsletter

Don't miss out on the latest industry trends and insights!
Subscribe