While mobile subscriber lists typically are much smaller than email lists, mobile subscribers tend to be loyal and highly engaged customers. A recent Experian study on mobile subscribers found:
- Dual subscribers (email and mobile) were 3.9 times more likely to complete transactions than email-only customers
- Transaction rates for mobile campaigns were 10 times higher than those for email campaigns
The findings highlight the importance of having an integrated mobile strategy that includes more than device-friendly emails.
