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The Evolving Tenant Screening Practices: Balancing Fraud Detection, Cost, and Efficiency

Published: September 4, 2025 by Kim Agaton

Income and employment verification fraud is surging in the tenant screening industry, putting traditional verification methods under intense pressure. As economic uncertainty grows and document forgery becomes more sophisticated, it’s clear that legacy processes are no longer sufficient. Recent findings highlight the urgency for change.

According to the NMHC Pulse Survey, 93.3% of property managers reported encountering fraud in the past year, with 84.3% citing falsified paystubs and fake employment references as the most common tactics. As AI-generated forgeries become increasingly convincing and accessible, relying solely on manual review is proving inadequate.

A Shift in Strategy: Toward Smarter Income and Employment Verification

Historically, tenant screeners have relied on methods such as manual document review, direct employer contact, payroll APIs, and verification of assets (VOA). While these remain important, they are no longer capable of keeping pace with today’s verification challenges.

In response, many screening companies are exploring new income verification tools that offer improved fraud prevention, lower operational costs, and faster turnaround. These innovations include layered approaches that combine observed data, permissioned uploads, and automated fraud detection technologies.

Introducing Experian Observed DataTM in Tenant Screening

One emerging solution in the fight against rental application fraud is the use of observed data during tenant screening. This method uses collectively sourced insights to assess whether an applicant’s income and employment claims are likely to be accurate.

Experian Observed Data is takes inputs from many sources including creditors, property managers and others. This type of data starts out as consumer stated data but is substantiated by third party creditors who have originated lending products and report on the performance of these products.  

Although this method is not FCRA-compliant and cannot be used to approve or deny applications, it is highly effective as an early step in the screening process. Some sources of Experian Observed Data include a confidence score that can help screeners assess how closely an applicant’s stated information aligns with observed trends and can help screening companies to better assess their prioritization queue to determine if more data points are needed.

Why Experian Observed Data Matters

To combat fraud without driving up costs or slowing down the tenant screening process, screening companies need reliable, efficient tools. Experian Observed Data supports this need by offering a faster, more scalable approach to assessing risk.

Key benefits include:

  • Early detection of discrepancies in reported income or employment
  • The ability to prioritize high-risk applications for further review
  • A more cost-effective alternative before committing to premium verification services

For instance, if an applicant has a strong credit report and clean background check, and Experian Observed Data supports their stated income, further verification may be unnecessary. If inconsistencies are flagged, screening companies can escalate to tools such as AI document analysis or direct outreach.

Fraud Prevention Through Smarter Workflows

The use of Experian Observed Data also aligns with a broader shift toward AI document fraud detection and layered verification strategies. Instead of applying the same tools to every application, screening companies can now implement decision trees that use lower-cost tools first, escalating only when risk or uncertainty increases.

This adaptive approach is particularly relevant as screener companies strive to improve accuracy and efficiency at scale. By deploying Experian Observed Data as a first step, tenant screening professionals can better allocate resources while remaining vigilant against fraud

Future Proofing Verificaiton

As the income and employment verification landscape evolves, screening companies must move beyond legacy methods and adopt tools that are responsive to today’s challenges. Experian Observed Data provides a scalable, low friction starting point that supports smarter decision-making and better fraud detection.


Coming to our next blog: We will explore how manual research verifications and AI-powered document upload solutions enhance the effectiveness of modern income verification tools, creating a more resilient and adaptable tenant screening process.


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Three winners were announced at Experian’s inaugural Vision Awards ceremony held on Tuesday, October 7 in front of more than 800 attendees at Experian’s Vision Conference held in Miami, Fla. Figure, PREMIER Bankcard and Members First Credit Union were recognized for their work in artificial intelligence, innovation and financial empowerment. The four-day gathering provided a dynamic forum for exploring the latest innovations shaping the future of data-driven decisioning. “Our Vision Awards celebrate the unique impact financial industry leaders can have when data, technology and purpose align,” said Jeff Softley, CEO, Experian North America. “We are proud to recognize these three organizations with whom we collaborate to drive opportunities and help create change for society as a whole.” The Vision Awards recognize the achievements of organizations that accelerate action. These forward-thinking institutions leverage artificial intelligence, innovation and financial empowerment to drive opportunities and create actionable change for consumers, businesses and society. Recognizing Leaders in AI, Innovation, and Financial Empowerment A panel of interdisciplinary judges reviewed nominations from across industries across the regions, evaluating submissions based on rigor, originality, and impact. The 2025 winners reflect how organizations are leveraging data and technology to advance innovation and inclusion. Excellence in AI: Figure Figure’s submission showcased how it has redefined consumer lending outreach through an AI-driven targeting engine powered by more than 90 machine learning models and 5,000+ behavioral and financial features. By combining Experian’s prescreen data with proprietary insights, Figure delivers highly precise, cost-efficient firm offers of credit — helping it become one of the top three home equity line of credit lenders in the U.S. “This win reflects more than just a successful application of AI. It represents the broader innovative culture deeply embedded in our company’s DNA,” said Ruben Padron, Chief Data Officer at Figure. “Our work with Experian has been instrumental in helping us assess creditworthiness and predict borrower intent with greater precision.” Excellence in Innovation: PREMIER Bankcard PREMIER Bankcard continues to demonstrate how financial inclusion and innovation go hand in hand. From modernizing its technology to reimagining its product suite, PREMIER has made bold strides to serve the underserved and democratize access to credit. “This award affirms our belief that financial inclusion and innovation must go hand in hand,” said Chris Thornton, Senior Vice President of Credit at PREMIER Bankcard. “We’re committed to reaching those who need it most, and Experian has proven to be an exceptional partner in that mission.” With more than 30 million customers served, PREMIER has become a leader in first-time and second-chance credit, while also giving back more than $4 billion to charitable causes through its partnership with First PREMIER Bank and founder Denny Sanford. “We’re here to change lives,” Thornton added. “That’s how we measure success — and that’s ultimately what we’re investing in.” Excellence in Financial Empowerment: Members First Credit Union Members First Credit Union was honored for its commitment to inclusive lending and community development across Michigan. In 2024 alone, the credit union’s programs helped thousands of members access fair and affordable credit, supported 166 community organizations, and contributed nearly $230,000 in donations — backed by 2,000 volunteer hours from its employees. “Our impact demonstrates how mission-driven financial institutions can meaningfully expand access, strengthen communities, and foster long-term financial health,” said Carrie Iafrate, CEO/President at Members First Credit Union. “We’re honored to receive this recognition and inspired to continue helping individuals thrive financially.” Honoring the Judges Behind the Vision The 2025 Vision Awards were evaluated by a distinguished panel of judges representing both Experian and external associations and partners in the financial inclusion community, including: Lisa Cantu-Parks, Vice President of Resource Development, Unidos Jean Carlos Rosario Mercado, Juntos Avanzamos Program Officer, Inclusiv Ian P. Moloney, Senior Vice President, Head of Policy and Regulatory Affairs, American Fintech Council Marc Morial, President and CEO, National Urban League Kevin O’Connor, Senior Vice President, Membership and Sponsorship, Consumer Bankers Association Their expertise ensured that the winners reflect the industry’s highest standards of innovation, integrity, and impact. Ian P. Moloney, Senior Vice President, Head of Policy and Regulatory Affairs, American Fintech Council, and Rhonda Spears Bell, Senior Vice President and Chief Marketing Officer, National Urban League, were at the recognition session at Vision and shared about their organizations and experience serving as a judge. Video messages were also shared from Jean Carlos Rosario Mercado of Inclusiv and Kevin O’Connor of Consumer Bankers Association, who were unable to attend the live event. “I greatly appreciated the opportunity to participate as a judge in the Experian Vision Awards because it provided me a chance to look beyond my usual day-to-day, and understand the myriad of innovations and projects going on to help consumers and the industry,” Moloney said. “The award winners tonight showcase the best of our industry, and I appreciate the opportunity to take part in highlighting their success.” “I’m inspired by the outstanding organizations we’re celebrating tonight - each making a lasting impact in our country and globally,” Spears Bell said. “I want to take a moment to recognize Experian - not only as a valued corporate partner, but as a true ally in our mission to advance financial literacy, stability, and generational wealth.” Looking Ahead: Vision Awards 2026 Experian will continue to champion progress in financial services and across all industries, and the Vision Awards offers one of the avenues through which the industry can recognize organizations driving change through responsible innovation. Submissions for the 2026 Vision Awards open on June 1, 2026. To learn more about this year’s winners and how to apply for next year’s program, visit the Vision Awards page.

Published: October 14, 2025 by Stefani Wendel

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