Tag: business

Financial wellness is defined by the United States Consumer Financial Protection Bureau as “a state of being in which you can fully meet your current and future financial obligations while feeling secure in your financial future and making choices that allow you to enjoy life,” as cited by Annuity.org.[1] This is a sense of security that most people strive for, but many have trouble achieving. When you provide financial wellness services to your customers, your likelihood of acquiring and retaining better customers who make smarter choices, borrow more money, and accumulate more wealth may increase. Increasing the number of these financially stable customers is crucial for business success. So how can financial wellness offerings create better business opportunities? 1. Build customer loyalty Loyal customers are key to the success of your business. Long-standing customers tend to spend more, try more new products, and provide more useful feedback than newer customers. By investing in the financial well-being of your customers, you could establish trust while creating longer-lasting relationships with the people you do business with. This could ultimately lead to higher customer retention and an increase in revenue for your business.  2. Help customers manage their financial stress Financial stress can have serious negative consequences if left unchecked. 88% of Americans see room for improvement in their overall financial wellness, and 71% say they are likely to set financial goals in 2023.[2] For this reason, it’s important to provide valuable financial information and resources to your customers as well as reassurance that they are not alone. Financial services such as credit alerts and identity monitoring can empower your customers to take a more proactive approach to reducing their stress and achieving financial wellness. 3. Encourage good customer habits Financial well-being is not attained overnight. For customers to feel confident with their finances, they need to practice good habits on a regular basis and see meaningful progress as a result of their efforts. Friendly reminders and encouragement for sticking to a solid financial plan are effective ways to keep your customers in good standing, and they also portray your business as a trusted resource for best practices. Tools like credit score trackers and financial calculators can offer valuable insights to your customers as they strive to maintain healthy financial habits. Providing financial wellness services for your customers could have a positive impact on your business and your bottom line. When your customers show loyalty to your business, feel less stress, and maintain good habits, they may be more likely to continue doing business with you and potentially refer your products and services to friends and family. By helping your customers achieve financial well-being, you are more likely to set your customers and your business on a path to success. Learn more about our financial wellness services [1] Annuity.org. 2022. Financial Wellness. [2] Lincoln Financial Group. 2022. Most Americans See Room to Improve Their Overall Financial Wellness in 2023, Says New Lincoln Financial Group Study.

The COVID-19 pandemic created a global shift in the volume of online activity and experiences over the past several months. Not only are consumers increasing their usage of mobile and digital channels to bank, shop, work and socialize — and anticipating more of the same in the coming months — they’re closely watching how businesses respond to their needs.   Between late June and early July of this year, Experian surveyed 3,000 consumers and 900 businesses to explore the shifts in consumer behavior and business strategy pre- and post-COVID-19.   More than half of businesses surveyed believe their operational processes have mostly or completely recovered since COVID-19 began. However, many consumers fear that a second wave of COVID-19 will further deplete their already strained finances. They are looking to businesses for reassurance as they shift their behaviors by:   Reducing discretionary spending Building up emergency savings Tapping into financial reserves Increasing online spending   Moving forward, businesses are focusing on short-term investments in security, managing credit risk with artificial intelligence, and increasing online customer engagement.   Download the full report to get all of the insights into global business and consumer needs and priorities and keep visiting the Insights blog in the coming weeks for a deeper dive into US-specific findings. Download the report

There is no doubt that there will be many headlines published about the latest Bureau of Labor Statistics (BLS) jobs report. The official unemployment rate spiked to 14.7%, the highest level since the Great Depression, and employers shed an unprecedented 20.5 million jobs. However, given the scale and pace that businesses around the country are adjusting their workforces, these headline numbers – especially the official unemployment rate – fall short in capturing the nuances and internal dynamics of the crisis. To get a better picture of labor market health in the coming months, there are three other components reported in BLS’s employment release that require close attention: the underemployment rate, the labor force participation rate, and the employment-population ratio. Tracking underemployment The BLS reports six unemployment figures in its monthly employment release, U1 – U6. The most cited is the “official” unemployment rate, which is U3. However, in the current crisis, the more salient measure of unemployment is U6, which is often known as the “underemployment” rate. This is because the underemployment (U6) rate takes the unemployed and adds on part-time workers who want a full-time job (BLS calls this segment “part time for economic reasons”), plus marginally attached and discouraged workers (those who don’t think they can find work). Viewing the employment landscape through this lens provides greater insight into the pain points within the labor market. In April, the underemployment rose from 8.7% to 22.8% - the largest jump on record. A large contributor to the rise was a doubling of the number of part-time workers that wanted a full-time job. Mirroring what happened in previous downturns, the rise in this segment was caused by employers downshifting workers into part-time roles. The official unemployment rate will miss this insight as it classifies everyone who is working as “employed”, regardless if they worked one hour or 100 hours. Trends in the underemployment rate will be especially important to watch as the recovery gets underway. If employers are doubtful of a strong rebound, they may keep employees on as part time and forgo filling any full-time positions. Who’s in and who’s out of the labor force The labor force participation rate is the percentage of the working-age population (aged 16+) that is employed or searching for a job. A decline in the labor force participation rate means that people are leaving the workforce and are no longer looking for employment. April’s employment report showed labor force participation declining from 62.7% to 60.2%. Teenage participation was especially hard hit, dropping from 35.5% to 30.8% - the lowest level since the government started collecting the data in 1948. During the recovery phase, tracking what happens with labor force participation will provide insight into how potential workers perceive their chances of landing a job and if it is safe to return. A healthy (or improving) labor market will bring people off the sidelines in search of work, while a weak labor market will do the opposite. Get a clearer view with the employment-population ratio In the current environment where people are bouncing rapidly between employed, unemployed, underemployed, and out of the labor force, tracking the employment-population ratio provides a more stable baseline to view the economic environment. The latest data shows that the employment-population ratio dropped to the lowest level on record of 51.3% in April. This means that only half of people who are of working age in the U.S. are currently employed in some form. Unlike the unemployment rate, which is calculated by dividing the number of unemployed workers by the labor force and thus subject to more variation as people start and stop looking for work, the employment to population ratio is the percentage of the total working-age population that is currently employed. By having a more stable baseline, it is easier to locate trends and see through the market gyrations. And finally, why it matters The labor market is the backbone of the economy and is the engine that powers the US consumer. But the ongoing crisis and rapid reallocation of the workforce has made it difficult to get a clear picture on what is happening at the ground level. By going beyond the headlines, businesses and financial institutions can glean nuanced insights that provide a better view of where the opportunities lie and how the recovery is likely to unfold. Learn more

Business guide to new markets Competition is fierce. Expectations are high. Navigating a new market can be profitable — if managed strategically. Consider these actionable insights when entering a new market: Use historical data to identify the right target population. Identify, access and leverage the right data to gain the insights you need to make sound decisions. Consider insights from a seasoned professional for a bigger, more accurate picture of the market. Entering a new market isn’t without some risk. But with the right data, strategies and expertise, you can navigate new markets, reduce risk and start making profitable decisions. Learn more>  

Data can be a powerful tool. But the key to data isn’t just accessing it. It’s interpreting it — and using it to make better decisions that benefit your business and your customers. Here are four key areas where business leaders can use data in more meaningful ways to impact decisions: Grow your business — Reveal patterns, trends and associations to better evaluate business opportunities and respond to market fluctuations. Improve efficiency — Optimize operations and improve use of time to acquire more customers for less. Manage fraud and credit risk — The better you know your customers, the less risk you’ll have. Validate manually entered information — Determine the best actions to deliver the most effective outcomes for both existing and future customers. According to Forbes, by the year 2020 about 1.7 megabytes of new information will be created every second for every human being.1 Get the most out of our data-driven economy to remain competitive. Learn more> 1Bernard Marr, “Your enterprise competes to win. Does your digital infrastructure?,” Forbes, September 2015.