Loading...

Study analyzes email remarketing best practices

Published: June 30, 2014 by Guest Contributor

According to Experian Marketing Services’ Q1 2014 Email Benchmark Report, personalized abandoned cart emails that dynamically show the actual customer cart had 25 percent higher transaction rates than reminder emails that just linked back to the brand’s Website. Additionally, including a special offer in the initial abandoned cart email, such as a discount or free shipping, increased transaction rates by 54 percent.

The results emphasize the importance of relevant and personalized remarketing messages in boosting transaction rates.

Gain insight into the latest consumer credit trends with IntelliViewSM

Experian Marketing Services’ Q1 2014 Email Benchmark Report

Related Posts

Collaboration between financial institutions and tech companies is essential to stay competitive and enhance the consumer experience.

Published: June 26, 2025 by Brian Funicelli

In this episode of "The Chrisman Commentary" podcast, Ken Tromer and Ted Wentzel discuss how Experian Verify ensures price transparency.

Published: March 26, 2025 by Ted Wentzel

Scott Brown, Group President at Experian, recently presented at Reuters Next on the power of AI innovation in financial services.

Published: December 13, 2024 by Brian Funicelli