Data is a part of a lot of conversations in both my professional and personal life. Everything around us is creating data – whether it’s usable or not is a business case for opportunity. Think about how many times a day you access the television, your phone, iPad or computer. Have a smart fridge? More data. Drive a car? More data. It’s all around us and can help us make more informed decisions. What is exciting to me are the new techniques and technologies, like machine learning, artificial intelligence and SaaS-based applications, that are becoming more accessible to lenders for use in managing their relationships with customers. This means lenders – whether a multi-national bank, online lender, regional bank or credit union – can make better use of the data they have about their customers. Let’s look at two groups – Gen-X and Millennials – who tend to be more transient than past generations. They rent not buy. They are brand loyal but will flip quickly if the experience or their expectations aren’t met. They live out their lives on social media yet know the value of their information. We’re just now starting to get to know the next generation, Gen Z. Can you imagine making individual customer decisions at a large scale on a population with so many characteristics to consider? With machine learning and new technologies available, alternative data – such as social media, visual and video data – can become an important input to knowing when, where and what financial product you offer. And make the offer quickly! This is a stark change from the days when decisions were based on binary inputs, or rather, simple yes/no answers. And it took 1-3 days (or sometimes weeks) to make an offer. More and more consumers are considering nontraditional banks because they offer the personalization and speed at which consumers have become accustomed.  We can thank the Amazons of the world for setting the bar high. The reality is - lenders must evolve their systems and processes to better utilize big data and the insights that machine learning and artificial intelligence can offer at the speed of cloud-based applications. Digitization threatens to lower profits in the finance industry unless traditional banks undertake innovation initiatives centered on better servicing the customer. In plain speak – banks need to innovate like a FinTech – simplify the products and create superior customer experiences. Machine learning and artificial intelligence can be a way to use data for making more informed decisions faster that deliver better experiences and distinguish your business from the next. Prior to Experian, I spent some time at a start-up before it was acquired by one of the large multi-national payment processors. Energizing is a word that comes to mind when I think back to those days. And it’s a feeling I have today at Experian. We’re taking innovation to heart – investing a lot in revolutionary technology and visionary people. The energy is buzzing and it’s an exciting place to be. As a former customer of 20 years turned employee, I’ve started to think Experian will transform the way we think about cool tech companies!

Figuring out how to increase customer loyalty and conquesting becomes simple one you consider how to use data to win over market share.

Financial services lenders and businesses are increasingly seeking to leverage enhanced digital marketing channels, but how does regulatory play into the mix?

Market trends and insight from Q1 2018. The economy remains steady as we transition from 2017. Keep an eye on inflation and interest rates.

Who would be the ideal customer for a dealership? One that buys or leases a car and becomes a repeat customer? Learn how using data keeps loyal customers.

Data is an important aspect to be a successful dealer. Here are five steps to becoming a data-driven dealer and learning how to conquest.

CFSI’s Thea Garon talks about a free, open-source tool from the organization to help financial institutions drive consumer financial health.

According to our State of Alternative Credit Data research, more lenders are using alternative credit data to determine if a consumer is a good or bad risk

The second full day of Experian Vision 2018 featured Capt. Mark Kelly and former congresswomen Gabby Giffords, a series of diverse breakout sessions and concluded with Super Bowl-winning quarterback Aaron Rodgers.

As a dealer, remember to protect your backyard before you go out to conquest other locations. Owning your own backyard lets you be defensive and conquest.

The first full day of Vision 2018 featured in-depth talks on alternative credit data, enhanced credit marketing, faster decisioning, fraud and identity protections and the latest in tech innovation.

In an all-new report, Experian dives into “The State of Alternative Credit Data,” providing in-depth coverage on how alternative credit data is defined, consumer personas, and how this data complements traditional credit data files.

Experian’s annual Vision Conference kicks off to a sold-out crowd in Scottsdale, Ariz., bringing together some of the industry’s top thought leaders in financial services, tech, data science and information security.

There is a delicate balance in delivering a digital experience that instills confidence while providing easy and convenient account access. When it comes to a frictionless, secure customer experience, consider these findings

Find out how to target potential customers for your dealership based on lifestyle segments.