As a dealer, remember to protect your backyard before you go out to conquest other locations. Owning your own backyard lets you be defensive and conquest.

The first full day of Vision 2018 featured in-depth talks on alternative credit data, enhanced credit marketing, faster decisioning, fraud and identity protections and the latest in tech innovation.

In an all-new report, Experian dives into “The State of Alternative Credit Data,” providing in-depth coverage on how alternative credit data is defined, consumer personas, and how this data complements traditional credit data files.