According to a recent Experian Marketing Services study, 36% of companies interact with customers in five or more channels. While this omnichannel environment creates a multitude of opportunities, it significantly complicates the processes by which institutions and agencies form a comprehensive view of a customer and elevates the risk of device and identity fraud.
Fraudulent activity in one channel decreases brand confidence and customer loyalty across all channels, reinforcing the need for companies to integrate greater security at every consumer touch-point.
>> Data confidence realized: Leveraging customer intelligence in the age of mass data compromise
