Expanded Data Can Create Opportunity for Automotive Lenders

by Melinda Zabritski 2 min read June 15, 2021

Man in a car dealership showroom

Subprime automotive lending has been in the spotlight for some time, as the share of subprime originations continues to decrease. In Q1 2021, subprime originations dropped to 17.75% in Q1 2021, down from 30.85% in Q1 2020.

Even in used vehicle financing, which historically sees more subprime borrowers, the decrease was notable, from 30.85% to 26.14% year-over-year.

While some industry pundits might immediately say that consumers are being locked out of the market, we know subprime consumers may not be in market for a vehicle, as they continue to manage the impacts of the pandemic. That said, the sharp decreases in subprime originations compared to the incremental decline seen in previous years, highlight that while many aspects of the automotive industry are continuing to recover from the pandemic, subprime originations haven’t quite yet.

How then, can we ensure that consumers who are looking to purchase a vehicle still have access to the funds they need? The answer comes down to data.

Lenders who haven’t focused on subprime lending before have an opportunity to expand their market and serve this group by layering in additional data points that can help demonstrate a more complete financial history, and showcase the financial responsibility that lenders are looking for.

While measures like credit card payments and other loan payments remain the primary means of gauging financial history, lenders can also layer in expanded Fair Credit Reporting Act (FCRA) regulated data such as:

  • Monthly cell phone, cable, internet, and streaming service payments
  • Rental payments
  • Repayment of rent-to-own or small dollar loans
  • Trended data that looks at how a person is managing their credit accounts over a 24-month period

Layering in additional data points has benefits for both lenders and consumers. It creates a more complete picture of a consumer’s financial history for lenders, which can improve access to affordable loans for consumers.

Leveraging expanded FCRA regulated data can help lenders extend more credit, without expanding their risk. While we may not know exactly what is causing the continued decrease in subprime originations, ensuring that consumers have access to affordable credit will be vital as the industry continues toward recovery.

Learn more about this quarter’s automotive finance trends by watching Experian’s full Q1 2021 State of the Automotive Finance Market report.

Learn more about expanded FCRA regulated data on our website.

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Cash Flow Insights: Powering the Next Evolution in Lending

For decades, credit data has given lenders a trusted foundation for assessing risk. Now, consumer-permissioned cash flow data is adding another layer of insight into consumers’ financial lives, including income, spending, liquidity and changing financial obligations. The opportunity is significant. Nearly one in five consumers lacks access to or has damaged credit. New Experian research also shows that 60% of consumers who have previously been denied credit or received less favorable terms than expected believe the outcome would have been different if lenders had considered their recent income and banking activity alongside their credit history. 1,2 For lenders, cash flow insights can provide additional context about a consumer’s financial capacity and support more informed underwriting decisions. The next challenge is making those insights easier to use consistently and responsibly at scale. What are cash flow insights? Cash flow insights are derived from consumer-permissioned banking data and provide visibility into how money moves into and out of a consumer’s accounts. Depending on the information available, cash flow data can provide insight into financial behaviors such as: Income and income stability: Regular and irregular income streams and changes over time Spending and recurring expenses: Everyday spending patterns and ongoing financial obligations Account balances and liquidity: Available funds and changes in account balances Debt obligations: Loan payments and other recurring debt commitments Cash flow patterns: How money moves into and out of accounts over time Traditional credit information provides a rich history of how consumers have managed credit. Cash flow insights add context about their current financial activity and capacity, providing lenders with a more complete view of financial health. Cash flow insights can also add predictive value to risk assessment. Experian analysis shows Cashflow Score can deliver up to a 25% lift in predictive performance over conventional credit scores when tailored to targeted risk tiers.3 How lenders can put cash flow insights to work at scale As interest in cash flow insights grows, the conversation is moving beyond what the data can reveal to how financial institutions can use it consistently and responsibly. That requires standardized consumer reporting, clear governance and decision-ready insights that can work within established lending processes. The launch of Experian Cashflow Data Bureau at Vision 2026 reflects this shift from access to adoption. The new consumer reporting agency operates under the Fair Credit Reporting Act (FCRA) and is designed to help financial institutions adopt consumer-permissioned cash flow insights at scale. A key part of that foundation is the cash flow consumer report, which organizes consumer-permissioned banking information into a standardized consumer report regulated under the FCRA. This gives lenders a consistent foundation for incorporating cash flow information into lending decisions while providing consumers with access to the information in their report. Turning greater visibility into better decisions The next evolution in credit isn’t about choosing between traditional credit and cash flow data. Each provides a different perspective. Traditional credit information offers deep insight into how consumers have managed credit over time. Cash flow insights can add context about financial activity and capacity. Bringing those perspectives together can give lenders greater visibility into consumers’ financial health and help them better distinguish between risk and resilience, support more informed decisions and identify opportunities to responsibly expand access to credit. As cash flow adoption continues to grow, its value will come from how effectively it complements the information lenders already use. The opportunity isn't simply to see more data. It's to turn that additional visibility into smarter, more informed decisions. Explore how Experian Cashflow Data Bureau is helping financial institutions put consumer-permissioned cash flow insights into practice at scale. Learn more [1] Federal Reserve Bank of New York, The Market for Credit Building: Demand, Product Characteristics and Consumer Uses, 2026. [2] Experian commissioned Atomik Research to conduct an online survey of 2,000 U.S. adults age 18+. Fieldwork took place July 16–21, 2026. Margin of error: +/- 2.2 percentage points at a 95% confidence level. [3] Based on Experian analysis when Cashflow Score is compared with conventional credit scores, tailored to targeted risk tiers. Predictability based on KS.

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