Loading...

Data and Innovation Personalize Identities in a New, Meaningful Way

Published: April 27, 2022 by Stefani Wendel

Experian recently announced Experian Identity and published an advertorial in American Banker outlining the integrated approach to identity that recognizes the full breadth of the company’s authoritative data solutions that help businesses better connect with their consumers in more personalized, meaningful and secure ways.

The efforts address the rapidly changing definition and landscape of identity and take on the importance and needs for identity which span across the entire customer journey. From marketing to a specific consumer’s needs, to facilitating a friction-right customer experience, to protecting personal information. As such, there’s a gap for single-partner providers to help businesses navigate this change, while also putting the needs of the consumer first.

“Identity data sets are constantly growing with inputs from new interactions. Many future sources of data have yet to be even conceived or developed,” said Kathleen Peters, Chief Innovation Officer, Experian Decision Analytics. “Staying ahead of the identity market curve is vital, and it requires building and continually evolving an enterprise-scale identity solution that interconnects with your own unique data and systems to create attribute-rich profiles of your customers that work across any identity application. That’s Experian Identity.”

Experian Identity underscores the need businesses have to respond to increasing identity needs with interconnected, scalable technology, products and services that optimize the consumer experience.

While the integrated approach announcement is new, the capability is not. Experian has been trusted for decades to secure individuals’ identity around the most important decisions in their lives – think purchasing a car or home, being identified at the doctor’s office, and more.

As such, consumers remain at the center of every action. Experian Identity offers identity resolution, verification, authentication and protection, and fraud management solutions that include first- and third-party fraud, account takeover, credit card verification, identity resolution and restoration, risk-based authentication, synthetic identity protection and more.

Additionally, we’ve included a special blog post introducing Experian’s identity capabilities from Kathleen Peters on the Experian Global News Blog and additional coverage. Stay tuned for more updates.

Experian Global News Blog – Making Identities Personal: Experian Helps Businesses Build Consumer Trust

American Banker – Making Identities Personal: Building Trust and Differentiating Your Brand

Experian White Paper – Making Identities Personal

For more information about Experian Identity, visit www.experian.com/identity-solutions.

Related Posts

In today’s digital lending landscape, fraudsters are more sophisticated, coordinated, and relentless than ever. For companies like Terrace Finance — a specialty finance platform connecting over 5,000 merchants, consumers, and lenders — effectively staying ahead of these threats is a major competitive advantage. That is why Terrace Finance partnered with NeuroID, a part of Experian, to bring behavioral analytics into their fraud prevention strategy. It has given Terrace’s team a proactive, real-time defense that is transforming how they detect and respond to attacks — potentially stopping fraud before it ever reaches their lending partners. The challenge: Sophisticated fraud in a high-stakes ecosystem Terrace Finance operates in a complex environment, offering financing across a wide range of industries and credit profiles. With applications flowing in from countless channels, the risk of fraud is ever-present. A single fraudulent transaction can damage lender relationships or even cut off financing access for entire merchant groups. According to CEO Andy Hopkins, protecting its partners is a top priority for Terrace:“We know that each individual fraud attack can be very costly for merchants, and some merchants will get shut off from their lending partners because fraud was let through ... It is necessary in this business to keep fraud at a tolerable level, with the ultimate goal to eliminate it entirely.” Prior to NeuroID, Terrace was confident in its ability to validate submitted data. But with concerns about GenAI-powered fraud growing, including the threat of next-generation fraud bots, Terrace sought out a solution that could provide visibility into how data was being entered and detect risk before applications are submitted. The solution: Behavioral analytics from NeuroID via Experian After integrating NeuroID through Experian’s orchestration platform, Terrace gained access to real-time behavioral signals that detected fraud before data was even submitted. Just hours after Terrace turned NeuroID on, behavioral signals revealed a major attack in progress — NeuroID enabled Terrace to respond faster than ever and reduce risk immediately. “Going live was my most nerve-wracking day. We knew we would see data that we have never seen before and sure enough, we were right in the middle of an attack,” Hopkins said. “We thought the fraud was a little more generic and a little more spread out. What we found was much more coordinated activities, but this also meant we could bring more surgical solutions to the problem instead of broad strokes.” Terrace has seen significant results with NeuroID in place, including: Together, NeuroID and Experian enabled Terrace to build a layered, intelligent fraud defense that adapts in real time. A partnership built on innovation Terrace Finance’s success is a testament to what is  possible when forward-thinking companies partner with innovative technology providers. With Experian’s fraud analytics and NeuroID’s behavioral intelligence, they have built a fraud prevention strategy that is proactive, precise, and scalable. And they are not stopping there. Terrace is now working with Experian to explore additional tools and insights across the ecosystem, continuing to refine their fraud defenses and deliver the best possible experience for genuine users. “We use the analogy of a stream,” Hopkins explained. “Rocks block the flow, and as you remove them, it flows better. But that means smaller rocks are now exposed. We can repeat these improvements until the water flows smoothly.” Learn more about Terrace Finance and NeuroID Want more of the story? Read the full case study to explore how behavioral analytics provided immediate and long-term value to Terrace Finance’s innovative fraud prevention strategy. Read case study

Published: September 3, 2025 by Allison Lemaster

BIN attacks are a growing threat in today’s digital payments ecosystem. Learn how to mitigate these attacks to reduce losses.

Published: August 27, 2025 by Theresa Nguyen

As financial behavior becomes more dynamic, real-time data is emerging as a powerful tool in reshaping how lenders assess risk.

Published: August 14, 2025 by Brian Funicelli