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Electric and Hybrid Vehicle Financing Grows In Q4 2020

Published: March 4, 2021 by Melinda Zabritski

An electric vehicle charging

Alternative fuel vehicles aren’t a new concept, but they have certainly been gaining momentum in recent years, as manufacturers introduce new models and costs decrease.

What are the finance implications of the shifting marketplace for alternative fuels? In the Q4 2020 State of the Automotive Finance Market report, we zoomed in on the alternative fuel financing to get a better picture. Here are some of the trends we found.

Electric and hybrid vehicle financing is growing

Both electric and hybrid vehicles are growing their share of the finance market. In Q4 2016, electric and hybrid vehicles made up 2.99% of vehicle financing. It has more than doubled since then, making up 6.72% in Q4 2020.

Average monthly payments run higher for alternative fuel

For consumers looking for a new electric vehicle, they’ll likely be looking at a larger average monthly payment. In Q4 2020, the average monthly payment for an electric vehicle was $689.

Hybrid vehicles saw average monthly payments that aligned closer to those of gasoline vehicles. The average monthly payment for a gasoline vehicle in Q4 2020 was $524, and the average monthly payment for a hybrid vehicle was just $5 more, at $529.

Electric vehicles have the highest average credit scores for financing

Similar to what we’ve seen with average credit scores for new car loans, the average scores for new alternative fuel vehicles have mostly seen steady increases in the last few years. As of Q4 2020, the highest is for electric vehicles, at 763, followed by hybrid (756), and gasoline/flex (731).

Toyota and Tesla are the most popular make and model

When looking at electric and hybrids, Toyota has the greatest market share at 38.5%, followed by Tesla at 25.82%. The most popular makes also go to these two brands: The Tesla Model Y was the most popular in Q4 2020 at 13.3%, followed by the Toyota RAV4 at 11.19%. Here’s how the top 5 round out for each category:

List of top 5 finances electric or hybrid makes and models

As manufacturers continue to introduce new electric and hybrid models, it is likely that the alternative fuel market will continue to grow in finance market share. By staying close to the data, lenders and dealers can make the most strategic decisions to navigate the ever-changing market in the years to come.

Learn more by watching Experian’s full Q4 2020 State of the Automotive Finance Market report

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Amid interest rates leveling out and some lenders reassessing go-to-market strategies, the automotive finance landscape is experiencing notable shifts in market share. According to Experian’s State of the Automotive Finance Market Report: Q1 2025, banks recouped some of their total finance market share for the first time in several years, reaching 26.6% during the quarter, up from 24.8% a year ago. On the other hand, captives’ total market share declined from 31.3% to 29.8% year-over-year and credit unions experienced a modest increase from 20.2% to 20.6%. Despite the overall market share shifts, captives continue to lead in new vehicle financing at 57.1% in Q1 2025, although down from 62.1% the year prior. Meanwhile, banks increased to 24.1% this quarter, from 20.4% in Q1 2024 and credit unions went from 9.6% to 10.9% during the same period. On the used side, banks and credit unions were grouped much closer together. Banks led the way with 28.4% of the used finance market in Q1 2025, up from 27.9% last year, while credit unions went from 27.7% to 28.2% year-over-year and captives declined from 8.5% to 7.4%. As market share movement continues to be a valuable indicator of shifting strategies and consumer behavior, it’s important for automotive professionals to keep a close eye on these shifts to uncover new opportunities while looking for ways to stay ahead of the rapidly evolving industry. Breaking down the latest finance trends Data in the first quarter of 2025 shows the automotive finance market continues to stabilize as automotive professionals gain clearer visibility into lender behavior and consumer demand. For example, the average loan amount for a new vehicle increased $1,110 year-over-year to $41,720 in Q1 2025. However, the average interest rate dropped from 6.9% to 6.7%, and the average monthly payment went from $737 last year to $745 this quarter. For used vehicles, the average loan amount saw a slight uptick of $90 year-over-year, reaching $26,144 this quarter. Meanwhile, the average interest rate declined from 12.4% last year to 11.9% this quarter and the average monthly payment trended lower at $521, from $524 in Q1 2024. Monitoring and leveraging market share shifts and financing trends can support strategic planning while empowering automotive professionals to anticipate consumer purchasing patterns and tailor conversations more effectively to meet buyers where they are during their car buying journey. To learn more about automotive finance trends, view the full State of the Automotive Finance Market: Q1 2025 presentation on demand.

Published: June 5, 2025 by Melinda Zabritski

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