Despite rising concerns about identity theft, most Americans aren’t taking basic steps to make it harder for their information to be stolen, according to a survey Experian conducted in August 2017:
- Nearly 3 in 4 consumers said they’re very or somewhat concerned their email, financial accounts or social media information could be hacked. This is up from 69% in a similar survey Experian conducted in 2015.
- Nearly 80% of survey respondents are concerned about using a public Wi-Fi network. Yet, barely half said they take the precaution of using a password-protected Wi-Fi network when using mobile devices.
- 59% of respondents are annoyed by safety precautions needed to use technology — up 12% from 2015.
When your customer’s identity is stolen, it can negatively impact the consumer and your business. Leverage the tools and resources that can help you protect both.