2016 data trends

January 3, 2017 by Guest Contributor

As we kick off the new year, let’s take a look at some interesting things we learned about data quality in 2016. Our latest data quality report found some concerning statistics about companies and their data quality:

  • 56% of organizations report losing sales opportunities due to bad data.
  • 79% say data clearly ties directly to business objectives, but only 2% trust their data completely.
  • 83% report that poor data quality impacts their business initiatives.

Data is at the heart of your organization, and the quality of that data underpins the success of many of your business initiatives. Implementing a successful data quality program, therefore, is imperative to your organization’s future.

Building a business case for data quality

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