Tag: digital credit marketing

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The intel you need on people-based marketing...

There are about as many definitions for people-based marketing as there are companies using the term. Each company seems to skew the definition to fit...

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Addressable TV and why financial services companies sh...

Direct mail is not dead, but it’s 2017. Financial services companies need to acknowledge there might be other ways to deliver credit offers and...

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Q&A with industry expert on digital credit market...

As lenders seek to enhance their credit marketing strategies this year, they are increasingly questioning how to split their budgets between digital, direct mail and...

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3 ways to enhance your credit marketing efforts...

When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...

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Taking your credit marketing strategy from direct mail...

As we enter 2017, it’s no surprise people are buying and selling online and using their mobile devices more than ever. At the close...

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Top 5 financial services trends and twists to watch in...

Experian shares five trends and twists coming over the next 12 months, that could push new boundaries and in many cases improve the customer...

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A digital world demands digital credit offers...

You know what I love getting in the mail? Holiday cards, magazines, the occasional picturesque catalog. What I don’t open? Credit card offers, invitations...

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