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4 ways to re-engage dormant buyers

Reactivation campaigns make economic sense. They build on a brand’s previous investments, targeting customers who already are aware of and previously have engaged with your brand.

Use these 4 steps to build a successful reactivation framework:

1. Analyze subscriber data to identify reactivation segments to target.
2. Identify subscriber activity to divide customers into at least 3 unique segments.
3. Develop messaging strategies for each segment.
4. Integrate or suppress inactive subscribers based on whether they re-engage.

Reactivation campaigns can deliver significant incremental revenue and position inactive subscribers for further engagement in future campaigns.

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