All posts by Editor

How we shop, how we bank and how we access healthcare — it’s all racing to digital and being mostly consumed at home. It’s the evolution of the “anytime, anywhere, anyone, anything” promise that the Internet made available to us in the 1990s. However, in order to deliver on that promise, we need to be able to reduce the chances of fraud by identifying people no matter where they are or what device they are using. The rise of digital has made being able to identify an individual even more critical. According to a recent Global Insights Report from Experian, there has been a 20 percent increase overall in consumer online transaction activities and 60 percent of consumers have higher expectations of their digital experience than before Covid-19. The challenge companies are currently facing is how to digitally identify individuals while maintaining a positive consumer experience.  They need to rely on new technologies including data, biometrics, identity graphs and AI. When it works right, our experiences are more convenient, safer and it creates time for us to focus on other aspects of our lives. At Experian, we are committed to leading the race to digital identity. We use our more than 40 years of experience with success in matching, managing, and protecting identities and personal data combined with today’s most advanced technologies, including AI and machine learning to confirm the identity of an individual. Specifically, Experian is an identity leader in the following areas that impact our society on a daily basis: Fraud Prevention Being able to spot the good guys from the fraudsters is strictly dependent on establishing identity. At the most basic level, we need to be able to verify an individual as a real person and authenticate that they are who they say are. Businesses also need to ensure that the extra secure measures added in order to prove someone’s identity don’t cause too much friction. Today’s consumers are looking for both a convenient and safe experience. In fact, according to our 2020 Global Identity & Fraud Report, 74 percent of consumers said security was their top priority in their online experience, with convenience following closely behind. Most recently, Experian has focused on allowing businesses to reduce both fraud and friction as the world migrates towards a touchless society. Connecting with Consumers Identity is the foundation of the marketing ecosystem. It enables marketers to deliver relevant messages to customers across their most preferred digital channels. But with consumers jumping from device-to-device throughout the day, hundreds of digital touchpoints are created, and connecting these together to build a digital identity can prove challenging. Add to that, the deprecation of third-party cookies, disparate data sources and walled gardens, digital identity can feel like an uphill battle.  Experian is committed to helping marketers address the digital identity challenge, connecting offline and digital identifiers into one single customer view. This will help marketers gain a clearer view of their customers across the buying journey and seamlessly deliver relevant content across all digital devices. Healthcare More than half of all deaths that are attributed to medical errors are due to identification mistakes. Despite some giant technological advances in recent years in patient management, achieving accurate and complete patient records remains a major challenge for the U.S. healthcare industry. It’s estimated that around 70 percent of patient data held in electronic health records is incomplete or inaccurate, and up to half of all patient records may not be linked correctly. Unreliable patient data presents some huge problems for health systems, from flawed diagnoses and treatment errors to unreliable analytics and billing mistakes. As patient portals become the new “digital front door” to access care services and manage things like scheduling and payments, and telehealth gains traction as a preferred care modality, fraudulent activity in healthcare will accelerate to an all-time high. Experian helps with healthcare’s largest challenges, including duplicate medical records, mistaken patient identities, pharmaceutical abuse and associated rising costs for patients and providers. We are committed to the industry-wide adoption of Universal Patient Identifiers on the part of providers, pharmacies, payers and other stakeholders in order to improve patient safety and improve industry standards. Combating Synthetic Identities Synthetic identity fraud, where criminals combine real and fake information to create fake identities, is the fastest growing financial crime in the United States. A critical step for lenders to protect their portfolios and manage risk is confirming whether a consumer who is applying for credit is real or not. The earlier in the process this is done, the better. Experian’s fraud prevention solutions, such as Sure Profile, help lenders differentiate between real people and potentially risky applicants, so lenders can confidently increase application approvals with less risk. Businesses are faced with more competition than ever before and consumer behavior is shifting at an unprecedent pace. Being able to identify an individual whether online or offline is critical in today’s environment. Businesses that don’t embrace technology in order to keep up with the changing needs of consumers will be left behind in the race to digital identity.  

Almost a year worth of a global pandemic has galvanized a past of relative stability and predictability, bringing chaos and disruption and signaling a different, certainly unexpected, future. As this future unfolds, it will be the actions that business leaders and their teams take now, amidst the crisis, that will determine the fate of their organization. Navigating the current complexity and change requires the ability to effectively address the urgent needs of the present, make immediate choices, and allocate resources. The pace is fast, and actions are decisive – in fact, companies have acted 20 to 25 times faster than expected since the coronavirus pandemic started, according to McKinsey[1]. Modern decision automation facilitates technology and business strategic alignment This search for increased nimbleness and improved strategic alignment has been a recurrent topic in our conversations with clients from around the globe. What we hear is that the pandemic has boosted their search for solutions that create synergies across technology and business groups and allow for an optimal use of their IT investments. As organizations are accelerating and driving their digital transformation, they are pursuing simpler fit-for-purpose solutions to lower their costs, drive internal alignment and operational efficiencies, and help them meet and exceed all-time high customer expectations in less time. Decision automation platforms such as Experian PowerCurve bring all those elements together, taking the complexity out of the customer decision making process. This crisis has accelerated the need for automated decision management solutions that are secure, can easily scale to meet emerging needs and changes in demand, and be upgraded seamlessly to avoid getting stuck on outdated software and unnecessary long and complex IT infrastructure overhauls. That sheer need for readiness has led to more, accelerated digital transformation. McKinsey Global Survey of Executives[2] shows that companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three to four years. Additionally, the share of digital or digitally enabled products in their portfolios has accelerated by seven years. These findings suggest that during the crisis, companies have prioritized refocusing their offerings to solve for the needs at hand rather than made huge leaps in product development in the span of a few months. With 60% of consumers having higher expectations[3] for their digital experience than before Covid-19, businesses big and small are acutely aware they must reshape their customer journeys to come out of this crisis reinforced. That requires the ability to access and manage more data sources, more attributes, more advanced analytics faster, more easily, and through a more consistent customer experience. It ultimately requires a platform that enables decision management in a digital world. In this regard, Forrester Research states in its new report; The Forrester Wave™: Digital Decisioning Platforms, Q4 2020[4], that “Experian’s PowerCurve really shines at keeping the leaders who are accountable for business results in control of decisioning by providing transparency into the decision logic and insight into actual results.” The capability to ingest and analyze high volumes of owned, third-party, and alternative data combined with seamless and flexible customer consent and protection enables faster, more effective and accurate credit decisioning, resulting in better risk management for the organization and better outcomes from clients. Technology has been fundamental in helping weather past crises and emerge stronger each time Of the hundreds of organizations currently using our decisioning software and platforms, some are prioritizing speed, like many community banks stepping up to support consumers going through hardship in a matter of weeks. Others such as Standard Chartered leverage Experian’s credit decisioning technology and machine learning capabilities to drive financial access in underbanked communities. For global financial institutions and leading retail brands, it’s all about regaining control over how and when they deploy the most relevant credit decisions and strategies while leveraging their existing data. They especially appreciate PowerCurve’s business-user-focused tools, which have received industry recognition[5] for the way they enable organizations to design strategies, including decision logic that can leverage machine learning models pretrained on prior customer behaviors. Many found in our cloud-based pre-configured data and decisioning capabilities the best way to solve for their customers’ immediate needs. It’s the case of AU Bank in India, where they leverage our standard, ‘out-of-the-box’ applications to accelerate their own transformation and continue to redefine the banking experience for consumers in the markets they serve. Other clients with sophisticated, decision-driven business processes prefer highly configurable solutions for their business-users to help them address specific needs. Personally, I feel energized by this challenge and excited about our commitment to helping more businesses find new ways to meet and exceed today’s consumer demands. Through our decisioning platform, organizations can listen to their customers, adapt their business models, adjust their offerings and innovate to drive a strong top line so they are better positioned down the road to recovery. Our decisioning solutions span the entire customer lifecycle and are used by credit and risk managers as well as developers to increase the knowledge about customer and market needs and be ready to solve today’s challenges and take on tomorrow’s opportunities.     1 McKinsey Global Survey of Executives, October 2020. 2 How COVID-19 has pushed companies over the technology tipping point—and transformed business forever. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever 3 Experian Global Insights Report September / October 2020 https://bit.ly/GIR_sep-otc 4 The Forrester Wave™: Digital Decisioning Platforms, Q4 2020 5 Experian’s profile, The Forrester Wave™: Digital Decisioning Platforms Q4 2020” Report.

2020 has been a year that has significantly impacted us all and the shockwaves are likely to challenge us for some time to come. One of the big disappointments for the data and tech industry is the postponement or cancellation of a number of major events – including the likes of Women in Data, which Experian was a proud Gold sponsor in 2019. Although we are not able to celebrate the Women in Data flagship event in person this year, we are thrilled to be an official partner of the very first  WiD Week. This is a fantastic opportunity that will allow us to virtually gather together, support each other, and learn while in a safe online environment, driven by content that the Women in Data community needs right now. We are particularly excited to be hosting a session on Tuesday 24 November, which will focus on our support of Girls in Data. In this session, Experian’s Emily Capewell and Louise Maynard-Atem will be providing some thoughts on their involvement with the recent data challenge we hosted during the last lockdown. The data challenge was designed to help inspire young girls and boys to pursue a career in STEM. Louise will also be speaking on Thursday about her experience of 2020 and how we can action change as we head into 2021. This will be one of six short stories to mark Women in Data’s sixth birthday. We are extremely excited to be involved with WiD Week and while it will be slightly different this year, we hope our involvement can help empower and encourage more women into the data industry, supporting the next generation of data scientists who can help shape the future. You can find out more about WiD Week here.

As businesses across the globe have started to see their operations stabilize, they will be tested once again as the world faces another resurgence of the Covid-19 but this time consumer expectations will be much higher. According to the latest Experian’s Global Insights Report, 60% of consumers have higher expectations of their digital experience than before Covid-19. The study which surveyed 3,000 consumers and 900 businesses in 10 countries, including: Australia, Brazil, France, Germany, India, Japan, Singapore, Spain, the United Kingdom and the United States, found that while many consumers may have stayed loyal to businesses they frequented before COVID-19 initially, that may no longer be the case.     High expectations for security and convenience compounded by the increased demand for online payments, banking and shopping are pushing businesses to re-imagine the customer journey and the investments needed to drive future growth. In fact, the study found that one in three consumers are only willing to wait 30 seconds or less before abandoning an online transaction, specifically when accessing their financial accounts. This means that businesses have an increasingly short time frame to prove the experience will be safe and convenient.  Businesses have no choice but to invest in their digital presence and experience. We believe the cost of doing nothing will be greater than what it will cost to invest in the customer journey. While half of the businesses we surveyed have either mostly or completely resumed operations since Covid-19 began, only 24% are deliberately making changes to their digital customer journey. This is not enough.    The integration of data, analytics and technology is the key to enable businesses to quickly adapt decisioning strategies to minimize risk, preserve valuable relationship and remain fair and compliant. In order to strengthen digital transformation, Experian recommends that retail banks, payment providers and retailers consider the following:  Understanding the customer    Businesses need to understand their customers more than ever before. They need to understand their behaviors, preferences, and financial situation. Each transaction creates hundreds of different touchpoints that financial institutions and retailers need to accommodate across all devices. The tricky part is using the right technology to put all the datapoints together and to link them into one single-view of the customer.     Use of AI to improve and automate customer decisions  Being able to make the right decision is more important than ever. Today’s economic conditions are unprecedented, and unfortunately we don’t have historic data to count on. Therefore, we need to use data and technology better than before. In the area of artificial intelligence, businesses are strengthening the security of mobile and digital channels, new credit risk analytics and artificial intelligence (AI) models and increasing digital customer acquisition and engagement.   Strengthening security of mobile and digital channels  Businesses need to provide not only a convenient experience but also a secure one. In order to improve security, businesses need to use a multi-level approach where they can easily access and layer fraud solutions to catch more fraud and reduce friction for genuine consumers.   Discover more insights from our longitudinal study of the impact of Covid-19 on businesses and consumers.    

October marked Black History Month (UK) – a celebration of the culture, heritage and achievements of Black people past and present. Although we weren’t able to celebrate in person this year, our Black at Experian employee network were still able to serve up an incredible range of inspiring webinars, videos, articles and podcasts covering topics discussing Black British culture, ways to discuss race and racism with our children, as well as the importance of being an ally. This exciting schedule of activities has been the perfect opportunity to learn more and many of us were personally touched by the stories of our Black colleagues who have openly and courageously shared their thoughts and experiences with us all. But as Black History Month comes to an end for another year, it’s essential that our support doesn’t stop here. As an organisation, we are committed to promoting equality and diversity for all. And our Black at Experian network has already been instrumental in helping us understand how we can improve in some of these areas. Part of this includes signing the Business in the Community (BITC) ‘Race at Work Charter’. By working alongside BITC, as well as our other employee networks, it's helping us create initiatives that will continue to drive positive change and inclusion for all. We are committed more than ever to leverage our differences as individuals and use this broad range of talents to develop our competitive advantage as a business. We’ve made good progress in a short space of time, but this is just the beginning. We are looking forward to continuing this important journey in building a workplace that embraces a more diverse and inclusive culture.

02 November 2020 is a day we’re really proud of at Experian – our Danish Credit Bureau turns 150 years old!    As we prepared to celebrate this milestone with our people, our customers and all our wider stakeholders, we delved into our archives.  We found extraordinary pieces of our history that still resonate with us, with how we do business, today.  On this historic day, it’s my pleasure to share some of these here.   In 1783, a Danish merchant wrote a polite request to a potential customer who was asking for credit to provide information about their circumstances rather than their “Happiness and Piousness”.  It’s the earliest example we have of a credit check.  Businesses still need that information today, and it’s a demand Experian helps meet globally every day.     Købmandstandens Oplysningsbureau, or KOB, is a name that still appears on Experian products.  Evidence of not only offering data and information services that meet businesses and consumers’ needs, but being a trusted provider of accurate data and information.  We continue to publish a quarterly analysis of start-ups across industries in the Nordics, which started when we first printed a solvency book in 1930.    In 1928, KOB had a woman on its Board of Directors.  Mrs M C Gazette served alongside three men, and during her tenure created the Gazette Fund, a hardship fund to which employees could apply in times of need.  The fund ran until 2016, when it moved to a different structure for fiscal reasons.    In 1938, the German Information Agencies demanded the names of Danish businessmen of Jewish descent be given to them.  We uncovered a news article from 1945 showing our Chairman rejected this demand, safeguarding the trust those consumers placed in our business, and morally doing the right thing.    Both actions by former Board members exemplify principles we continue to hold dear at Experian today.  Operating in the Experian way, we safeguard the information we hold, we embrace diversity, are inclusive, and strive to ensure all our people feel free to bring their whole and unique self to work at our Company, contributing to our high performance culture.  What is clear from these examples and others in this celebratory digital storybook published today, is data has been at the heart of all we do for 150 years, and it will continue to be in future.  From the early days, when we helped Danish businesses assess creditworthiness of their customers, through to today, we’re still empowering businesses and consumers to manage their data with confidence.    We’re grateful for the many years our customers have trusted us to provide them with data and insights that help their businesses to thrive.    We’re proud of our employees in the past, and those we have with us today.  As a team, we work daily to value each other, safeguard our future and delight our customers.     It has been an exciting journey, and we have only just begun. We are investing in the future, through new technology, talented people and innovative solutions that power opportunities that create a better tomorrow for our employees, our customers, consumers and the communities in which we operate.   We’re celebrating today, and we’re excited about the opportunities ahead of us too.   

There are many responsibilities I carry as CEO of Experian North America. All of them critical in terms of client relationships, product offerings, innovation, culture, our people and our purpose. A part of my work that I'm extremely passionate about is how we make a difference to consumers and their financial health. As leading data and technology company – and the world’s largest credit bureau – we have the opportunity to work with organizations and individuals every day to help them achieve their financial goals. And while that is good for business, it is also good for society and consumers. That is why I am pleased to join the HOPE Global Forum and John Hope Bryant to announce our new partnership. Operation HOPE is a national nonprofit with goals that align with our own at Experian: to uplift disenfranchised youth and adults from poverty to thriving in a credit ecosystem. We are committed to helping vulnerable communities with our data, analytics, products and services and working with Operation HOPE will help us further that mission. One way we have already been doing that is through products like Experian Boost, designed to drive financial inclusion and help people get fair and affordable access to credit. I have seen firsthand how these actions can change people’s lives. Let me tell you about an Experian Boost customer named Lawrence. Last spring, in March of 2019, his credit score was 640. He was already enrolled in our credit monitoring services, but was not proactive in trying to improve his credit score. Then, he tried Experian Boost. He was able to show positive payment history for utilities, cable, and his cell phone bills. Instantly, his score jumped 30 points. Following the advice of our credit education resources, he paid down his credit cards, which propelled his score even higher. He now has a credit score of 770. What does this mean for Lawrence and his family? Previously, they owned one car and paid 18% interest on that loan. Now, the family has two cars, and they pay 5% and 8.2% on two car loans. This represents incredible savings the family can now use for other needs, and increased access to financial services that can help them achieve other goals. This is what we mean when we talk about empowering consumers so they can have financial freedom. For some, this means the ability to purchase a car, have a credit card, own a home, or simply just save money. The financial health journey can start at any time and have a lifetime impact. I am really excited about this partnership. Together we have the potential to make a tangible difference in financial inclusion in the United States, combining Operation HOPE’s education and counseling programs with our credit education knowledge, capability and services like Experian Boost.  

At Experian, we are committed to educating consumers about how to manage their credit histories and protect their financial health. At the same time, we know the COVID-19 pandemic has created a difficult economic reality for millions of Americans. In response, many people have questions about how to protect themselves financially, including their credit histories and scores. To address these questions, we partnered with pro football legend and American Ninja Warrior host Akbar Gbajabiamila to educate consumers across the country about steps they can take to protect their financial health and their credit standing. Gbajabiamila, author of “Everyone Can be a Ninja,” is passionate about helping people develop a financial game plan and he understands having a good credit history is a key component of good financial health. These interviews provided a platform for Gbajabiamila to share the four-point financial fitness game plan consumers can use protect and improve their financial health during the pandemic, including: Contacting your lenders as soon as possible if you think you may miss a payment. Many lenders provide emergency support, which can help protect your credit standing. Getting credit for paying cable, satellite, internet, Netflix and utility bills on time with Experian Boost Exploring balance transfer options or other introductory credit offers through Experian Credit Match Checking your credit report regularly. It’s free once a week at AnnualCreditReport.com. Tune in to Gbajabiamila’s interview with NBC Washington and hear his message to consumers in the videos below. For more credit education resources and tools: Join Experian’s #CreditChat hosted by @Experian on Twitter with financial experts every Wednesday at 3 p.m. Eastern time Visit the Ask Experian blog for answers to common questions, advice and education about credit For additional resources visit www.experian.com/coronavirus

Today’s customer needs are ever-evolving and businesses both large and small are reshaping the customer journey at an unprecedented pace. Businesses are looking for solutions that are secure, easily scalable to meet emerging needs and changes in demand, and seamlessly upgrade to avoid getting stuck on outdated software. To enable organisations to keep up with the pace of change, Experian has developed a new set of cloud-based solutions designed for companies that seek to automate decisions across an increasingly complex customer journey. The new release includes both pre-configured solutions for organizations that prefer standard ‘out-of-the-box’ applications and highly configurable solutions for clients with sophisticated, decision-driven business processes. We want to offer more businesses access to Experian’s award-winning decisioning platform. Pre-configured SaaS solutions bring Experian’s rich data, analytics, decisioning capabilities, and expertise in credit risk to new markets, while we are able to continue to serve our largest enterprise clients with a full range of decisioning capabilities. With both options, businesses can benefit from the entire PowerCurve platform or select custom capabilities that address specific needs. PowerCurve solutions available on the cloud include: PowerCurve Customer Acquisition – an ‘out-of-the-box’ solution designed to help businesses quickly acquire high-value customers. PowerCurve Eligibility Check – an ‘out-of-the-box’ solution designed to help lenders automatically assess which prospects are the right fit for their credit products. PowerCurve Strategy Management – a highly customizable cloud-based solution that helps businesses drive higher performance with more insightful and dynamic decisions. PowerCurve Originations - a highly customizable cloud-based solution that helps businesses acquire more profitable customers through adaptive and targeted approaches. PowerCurve, which is used by 2,000 companies across the globe, is a platform to help businesses make analytically driven decisions and adopt the most effective decision management strategies across the entire Customer Life Cycle. Highly configurable PowerCurve solutions are available on the cloud in all regions and cloud-based; pre-configured solutions vary by market.